Publications

August 2004 (Revised February 2006)
Case

Marketing James Patterson

Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details

Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales

November 2002
Teaching Note

Webvan: Groceries on the Internet (TN)

Teaching Note for (9-500-052). View Details

Keywords: Retail Industry; Service Industry

February 2001 (Revised January 2002)
Teaching Note

Brita Products Company, The TN

Teaching Note for (9-500-024). View Details

Keywords: United States

December 2000
Teaching Note

Hilton HHonors Worldwide: Loyalty Wars TN

Teaching Note for (9-501-010). View Details

Keywords: Service Industry

October 2000 (Revised August 2001)
Teaching Note

Alloy.com: Marketing to Generation Y TN

Teaching Note for (9-500-048). View Details

Keywords: Information Technology Industry; Consumer Products Industry

October 1997 (Revised September 2004)
Background Note

Relationships Among Siblings and Cousins in a Family Firm

By: John A. Davis

July 1999 (Revised February 2001)
Background Note

Organization Design of Owner-Managed Companies, The

By: John A. Davis

Provides a concise overview of the key considerations and components of an organization's design. Examines how an organization's design must fit with both owners' goals and the organization's key success factors. Identifies several key aspects of an organization's... View Details

Keywords: Organizational Design

July 1999
Case

Corbin Motors

By: John A. Davis

Explores the raising of capital to finance the growth of a spinoff business from Corbin-Pacific, a leader in motorcycle accessories. Also explores whether the culture of Corbin-Pacific can be infused in this new but very different kind of business. Finally, it asks the... View Details

Keywords: Family Business; Capital; Governance Controls; Organizational Culture; Problems and Challenges

Find at Harvard

July 1999 (Revised July 2007)
Background Note

Preparing Family Business Cases

By: John A. Davis

Advises students on how to prepare and discuss a family business case. View Details

Keywords: Family Business; Business Education; Cases; Family Ownership; Research

July 1998 (Revised February 2004)
Case

The Pellegrins (A)

By: John A. Davis

A father and son working together in their family-owned publishing company are at a decision point because the son feels he is ready to become president at the age of 31. View Details

Keywords: Decisions; Management Succession; Family and Family Relationships; Family Ownership; Publishing Industry

01 Jan 1981
Conference Presentation

Concepts and Personal Introspection: Which Should We Stress in Teaching OB?

By: John A. Davis

Keywords: Theory; Teaching

Teaching Interest

Overview

I teach about the ecosystem of big data, the role of data in advertising and creative industries, and customer management and personal privacy in an era of individual addressability. View Details

Keywords: Digital Marketing; Database Marketing; Social Media; Data Analytics; Information; Advertising; Marketing; Media; Technology; Consumer Products Industry; Entertainment and Recreation Industry; Information Technology Industry; Publishing Industry; Media and Broadcasting Industry

March 1978
Article

Nutrition and the American Consumer: A Survey of Interest Groups

By: A. Clayton and J. Quelch

Research Summary

Personal Data in Marketing

Between 10% and 20% of all marketing activity in the United States, and a smaller proportion internationally, relies on data about individuals, whether personally identifying or pseudonomized. These data flow across a system of established and emerging firms operating... View Details

Keywords: Data; Personal Data; Information Technology; Industry Structure; Marketing

May 2016
Article

In Support of Consumer-based Strategy Research

Read Now

January 2009
Case

Wolf Elmore Brewer, Inc.

By: John A. Davis

This case describes how Alex Wolf, the founder of a small architecture and urban planning firm based in Portland, Oregon, decides to offer partnership to two trusted colleagues, and then how strains develop in their relationship. It asks what can be done to improve... View Details

Keywords: Business Startups; Interpersonal Communication; Entrepreneurship; Partners and Partnerships; Conflict Management