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(1,810)
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Show Results For
- All HBS Web
(1,810)
- News (351)
- Research (1,279)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,028)
- 01 Mar 2007
- News
Faculty Books
of globalization continues today. Business Solutions for the Global Poor edited by V. Kasturi Rangan, John A. Quelch, Gustavo Herrero, and Brooke Barton (Jossey-Bass Publishers) This book, edited by HBS... View Details
- 25 Aug 2022
- News
Labs Enable Large-scale Research
multiyear agenda, and as labs complete their work, they will have the opportunity for renewal as well as reorganizing into new labs. The research conducted by HBS faculty and their colleagues from Harvard’s Faculty of Arts and Sciences, Harvard View Details
- 01 Dec 2005
- News
Faculty Books
International Finance A Casebook by Mihir A. Desai (John Wiley & Sons) These case studies, by Associate Professor Desai, consider how major financial and investment decisions must adapt to the opportunities and obstacles in a rapidly... View Details
- 01 Dec 2010
- News
Faculty Books
Buy-In: Saving Your Good Idea from Being Shot Down by John P. Kotter and Lorne A. Whitehead (Harvard Business Review Press) Professor Emeritus Kotter and his coauthor reveal how to win the support ideas need... View Details
- March 2015
- Teaching Note
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Teaching Note 515-086, March 2015. (Email mking@hbs.edu for a courtesy copy.)
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
Course descriptions by Elaine Gottlieb, Judith A. Ross, and John Simon (sidebars by Elaine Gottlieb) Whether they come to HBS with a business plan in mind or become entrepreneurially inclined later in their... View Details
- Research Summary
Anonymity and Identity
By: John A. Deighton
In most consumer markets, consumers are accustomed to operating in relative anonymity. A complex social adjustment is occurring as people realize that anonymity is often no longer their default condition - it must be sought and in some cases bought. New conceptions of... View Details
- Research Summary
Social Media and Their Consequences
By: John A. Deighton
Social media have had negative consequences for entertainment industries such as music and motion pictures, but they have had positive implications too. This project is concerned with one aspect of these social media effects: changes in the process by which talented... View Details
- 18 Nov 2011
- Conference Presentation
The Role of the University in the Development of the Family Business Field
By: John A. Davis
- December 2005
- Teaching Note
Nectar: Making Loyalty Pay (TN)
By: John A. Deighton
Keywords: Food and Beverage Industry
- July 2005 (Revised February 2007)
- Exercise
Family Business System Action Planning Worksheet
By: John A. Davis
Assist in thinking critically about facilitators and inhibitors to goals and preparing for change in a family business system. View Details
Keywords: Family Business; Change Management; Goals and Objectives; Organizational Change and Adaptation
Davis, John A. "Family Business System Action Planning Worksheet." Harvard Business School Exercise 806-012, July 2005. (Revised February 2007.)
- August 2004 (Revised February 2006)
- Case
Marketing James Patterson
By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details
Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales
Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
- November 2002
- Teaching Note
Webvan: Groceries on the Internet (TN)
By: John A. Deighton
Teaching Note for (9-500-052). View Details
- February 2001 (Revised January 2002)
- Teaching Note
Brita Products Company, The TN
By: John A. Deighton
Teaching Note for (9-500-024). View Details
Keywords: United States
- December 2000
- Teaching Note
Hilton HHonors Worldwide: Loyalty Wars TN
By: John A. Deighton
Teaching Note for (9-501-010). View Details
Keywords: Service Industry
- October 2000 (Revised August 2001)
- Teaching Note
Alloy.com: Marketing to Generation Y TN
By: John A. Deighton
Teaching Note for (9-500-048). View Details
- October 1997 (Revised September 2004)
- Background Note
Relationships Among Siblings and Cousins in a Family Firm
By: John A. Davis
Davis, John A. "Relationships Among Siblings and Cousins in a Family Firm." Harvard Business School Background Note 898-060, October 1997. (Revised September 2004.)
- July 1999 (Revised February 2001)
- Background Note
Organization Design of Owner-Managed Companies, The
By: John A. Davis
Provides a concise overview of the key considerations and components of an organization's design. Examines how an organization's design must fit with both owners' goals and the organization's key success factors. Identifies several key aspects of an organization's... View Details
Keywords: Organizational Design
Davis, John A. "Organization Design of Owner-Managed Companies, The." Harvard Business School Background Note 800-024, July 1999. (Revised February 2001.)