Internet Marketing - Publications - Faculty & Research

10 May 2011
First Look

First Look: May 10

without controversy, to be a tool for empowering women. Here, using a randomized controlled trial, we examine whether access to and marketing of an individually held commitment savings product lead to an increase in female decision-making... View Details

Keywords: Sean Silverthorne

25 Sep 2007
First Look

First Look: September 25, 2007

will in fact homogenize consumption patterns, and a few superstar products will emerge as winners in the market place. In this study, using two large customer transactions data sets obtained from an online music service and an online DVD... View Details

Keywords: Martha Lagace

24 Sep 2001
Research & Ideas

How To Be an Angel Investor

the big Internet wins of the late 1990s, you may not know a thing about early-stage investing. By the same token, if you had 10 failures in multiple industries, you might not know anything either. But you will if you keep paying... View Details

Keywords: by David Amis & Howard Stevenson

05 Aug 2021
Blog Post

Closing the Education Gap with Kei Takatsuka (MBA 2022)

focused on building a go-to market strategy for an ed-tech company that had bases in South Africa, Kenya, and Nigeria, but was looking to expand to Ghana. “I did a lot of interviews with local teachers and government officials along with... View Details

Keywords: Venture Capital; Technology; Entrepreneurship

29 Oct 2000
Research & Ideas

The Entrepreneurial Venture: A Conversation

encouraged them to take risks. Bill Sahlman: Also, when we graduated from HBS, the economy was in recession, inflation and interest rates were high, productivity growth was low, and the stock market was in the tank. It is not at all... View Details

Keywords: by Susan Young

Web

Program Policies - HBS Online

additional completion requirements, please review the Program Specific Certificate Requirements below. All work must be the participants own work and in their own words. Plagiarism is not tolerated, nor is cutting and pasting text from the View Details

16 Nov 2009
Research & Ideas

The Times Captures History of American Business

marketing of pottery, I could go back to the few 18th-century newspapers in Britain; when I am chasing Abraham Lincoln down for the book I am currently writing, I can gather rich information from newspapers of his era. So the Times... View Details

Keywords: by Martha Lagace; Journalism & News

01 Dec 2016
News

Vive la Madeleine!

the pantheon of classic French treats. In the 1980s, the company employed nearly 400 workers and enjoyed a 40 percent market share. Subjected to a series of buyouts, the product line shifted to a more mass-market approach that led to a... View Details

Keywords: Julia Hanna; illustrations by Natalya Balnova

05 Mar 2020
News

Green Light

meeting with the CEO, Lo drew him a network diagram of what the future infrastructure of TV distribution was going to look like. “It’s all going to be bits and bytes,” she told him. Lo would later help stitch together some 200 European View Details

Keywords: Dan Morrell; photographed by Scott Nobles

01 Jun 2006
News

A Capital Asset

agency’s COO. Explains Cohen, “The department was underfunded, its buildings overseas were not in good shape, it couldn’t even communicate by open Internet overseas, and the personnel system needed changes. It turned out to be a 24/7... View Details

Keywords: Garry Emmons; Executive, Legislative, and Other General Government Support; Government

01 Mar 2010
News

Light Looks Back on Forty-Year HBS Career

with encouragement from faculty mentors, pursued his growing interests in markets and investment. During his tenure at the School he has served as chair of the Finance unit and taken on a number of key administrative roles, including... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2009
News

The Fab Four

of being a successful entrepreneur. There are huge, huge market areas right now that are suffering from great dislocation and transition, and for which technology innovation has an opportunity to create tremendous value. Health care, the... View Details

Keywords: Julia Hanna; contests; Technical and Trade Schools; Educational Services; Data Processing, Hosting, and Related Services; Information; News, Library, Internet, and Other Services; Information; Fabricated Metal Product Manufacturing; Manufacturing

May 2017 (Revised July 2017)
Supplement

Aadhaar: From Voluntary to Mandatory

By: Tarun Khanna, Anjali Raina and Rachna Chawla

Approximately 1.1 billion residents of India (99% of the population) had a unique biometric identity—Aadhaar—by 2017. In six years, the Unique Identification Authority of India (UIDAI) had achieved an unprecedented milestone in emerging and developed markets. The... View Details

Citation

Purchase

01 Jun 1996
News

Class Acts

participants with a glimpse into the future of cyberspace. Next year, Kapoor may find himself an invited guest at that event, since he'll be working on content development at the @Home Network, a high-profile Silicon Valley startup providing high-speed View Details

Web

Winners & Success Stories | New Venture Competition

is marketed as the 3M ESPE Lava Chairside Oral Scanner. CloudFlare Matt Prince, MBA 2009 Michelle Zatlyn, MBA 2009 CloudFlare enables websites to intelligently protect themselves from online attacks and to help clean up malicious botnets... View Details

Web

Past Issues - Alumni

Dlodlo’s community-first approach to developing a historically vibrant section of Baltimore can offer a blueprint for reviving neighborhoods across the globe Ready for Departure Preparing for a post-pandemic comeback at the airport Open View Details

01 Dec 2016
News

Alumni Books of 2016

authors have helped scale hundreds of hypergrowth Internet sites through their consulting practice. Drawing on their experience, they present 50 clear, proven, and up-to-date scalability rules and practical guidance for applying them.... View Details

01 Jun 2019
News

City on a Hill

kitchen) “They were self-taught, and they were amazing. It really showed me the promise of the people of eastern Kentucky,” says Marietta, who later drew on the same talent pool to launch Mountain Tech Media, a digital marketing firm that... View Details

Keywords: Alexander Gelfand; photographed by Clay Cook

09 Nov 2006
Research & Ideas

Andy Grove: A Biographer’s Tale

couldn't be a demonstration of affection because the Russians would think, gee, is this one making for the border? You didn't know whether you were going to get across the border or not. There was no Internet to give you border conditions... View Details

Keywords: by Sean Silverthorne; Computer

18 Aug 2009
First Look

First Look: August 18

is constrained. We assess these predictions by examining how the 1996 repeal of certificate-of-need (CON) legislation in Pennsylvania affected the market for cardiac surgery in the state. We show that entry led to a redistribution of... View Details