Publications

22 Oct 2018
News

New Health Options for Small-Business Employees

November 2013
Article

Learning from My Successes and from Others' Failures: Evidence from Minimally Invasive Cardiac Surgery

By: D. KC, B. Staats and F. Gino

Learning from past experience is central to an organization's adaptation and survival. A key dimension of prior experience is whether an outcome was successful or unsuccessful. While empirical studies have investigated the effects of success and failure in... View Details

Keywords: Healthcare; Health Care; Knowledge Work; Attribution Theory; Quality; Success; Medical Specialties; Health Care and Treatment; Failure; Learning; Health Industry

Find at Harvard

January 2001
Case

Merck Global Health Initiatives (A)

By: James E. Austin, Diana Barrett and James Weber

The case series focuses on Merck's drug donation program and then raises new issues facing management about what to do about HIV/AIDS in Africa given the company's development of a new therapy. Describes collaboration among many parties including the Gates Foundation,... View Details

Keywords: Programs; Philanthropy and Charitable Giving; Health Disorders; Health Care and Treatment; Private Sector; Public Sector; Alliances; Problems and Challenges; Pharmaceutical Industry; Botswana

18 Oct 2016
Op-Ed

Why Business Should Invest in Community Health

healthy workers, benefit their reputations, and engender greater consumer and employee loyalty. Healthy communities also have more money to spend on non health care products... View Details

Keywords: by John Quelch, Howard Koh, and Pamela Yatsko; Health

10 Aug 2022
News

Can Amazon Remake Health Care?

10 Mar 2015
News

UCLA Researchers for the first Time Measure the Cost of Care for a Common Prostate Condition

2016
Blog

Building A Culture of Health - John A. Quelch: The Marketing of Prevention

By: John A. Quelch

The US will devote 17.5% of GDP to health care this year, around $3 trillion. Yet only 3 percent of that will be spent on prevention, including both primary prevention (preventing illness in the first place) and secondary prevention (preventing sick people getting... View Details

Keywords: Healthcare; Healthcare Marketing; Prevention; Wellbeing; Health; Marketing; Health Industry; Health Industry; Health Industry; Europe; North and Central America

Read Now

02 Mar 2007
What Do You Think?

What Is the Government’s Role in US Health Care?

government's role in U.S. healthcare? What do you think? To Read More: Robert H. Frank, "A Health Care Plan So Simple, Even Stephen Colbert Couldn't Simplify It," The New York Times, February 18, 2007, p.... View Details

Keywords: by Jim Heskett; Health

January 2014 (Revised March 2014)
Teaching Note

Cancer Screening in Japan: Market Research and Segmentation

By: John A. Quelch

Keywords: Market Research; Market Segmentation; Health Care Industry; Health Care and Treatment; Innovation and Invention; Marketing Strategy; Health Industry; Health Industry; Health Industry; Japan

February 2014 (Revised May 2014)
Case

Hospital Clínic de Barcelona

By: Richard M.J. Bohmer, Daniela Beyersdorfer and Jaume Ribera

Keywords: Health Care; Provider Organizations; Hospital; Organization Structure; Leadership; Organizations; Health; Health Industry; Europe; Spain

September 2007
Case

Reading Rehabilitation Hospital: Implementing Patient-Focused Care (B)

By: Roy D. Shapiro

Keywords: Health Care and Treatment; Health Industry

June 2014 (Revised February 2017)
Case

Kathy Giusti and the Multiple Myeloma Research Foundation

By: Richard G. Hamermesh, Joshua D. Margolis and Matthew G. Preble

What do you do when your rising professional career is cut short by an unexpected cancer diagnosis? Kathy Giusti shifted careers, built a new organization that transformed how cancer research is done, and now faces the challenge of sustaining the organization and its... View Details

October 2017
Case

Pricing PatientPing

By: Frank V. Cespedes, Julia Kelley and Amram Migdal

In 2017, Jay Desai, the CEO of Boston-based health care technology company PatientPing, had to consider a number of interrelated pricing challenges. Founded in late 2013, PatientPing sold a software platform that allowed health care providers to receive real-time... View Details

Keywords: Pricing; Health Tech; Health Technology; Marketing; Sales Process; Sales Strategy; Price; Sales; Marketing Strategy; Health Care and Treatment; Health Industry; Health Industry; Boston; North America; Massachusetts; United States