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      • April 2010 (Revised January 2013)
      • Case

      Southwest Airlines: In a Different World

      By: James L. Heskett and W. Earl Sasser Jr.
      This is the fourth in a 35-year series of HBS cases on an organization that has changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates... View Details
      Keywords: Decision Choices and Conditions; Service Delivery; Service Operations; Organizational Culture; Competitive Strategy; Air Transportation Industry; New York (city, NY)
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      Heskett, James L., and W. Earl Sasser Jr. "Southwest Airlines: In a Different World." Harvard Business School Case 910-419, April 2010. (Revised January 2013.)
      • March 2010
      • Case

      Transformation of Matsushita Electric Industrial (Abridged)

      By: Michael Y. Yoshino and Endo Yukihiko
      This is an abridged version of “Transformation of Matsushita Electric Industrial” (A), (B), and (C), HBS cases 905-412, 413, and 414. View Details
      Keywords: Change Management; Corporate Strategy; Leadership; Electronics Industry
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      Yoshino, Michael Y., and Endo Yukihiko. "Transformation of Matsushita Electric Industrial (Abridged)." Harvard Business School Case 910-416, March 2010.
      • March 2010
      • Supplement

      Boston Scientific Corporation (B)

      By: Regina E. Herzlinger and Charlie Attlan
      The case provides the denoument for Boston Scientific Corporation (A) HBS No. 310079. View Details
      Keywords: Medical Devices and Supplies Industry
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      Herzlinger, Regina E., and Charlie Attlan. "Boston Scientific Corporation (B)." Harvard Business School Supplement 310-080, March 2010.
      • March 2010 (Revised May 2010)
      • Case

      Federal Bureau of Investigation, 2001 (Abridged)

      By: Jan W. Rivkin and Michael Roberto
      This is an abridged version of "Federal Bureau of Investigation (A)," HBS No. 707-500. View Details
      Keywords: Government and Politics
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      Rivkin, Jan W., and Michael Roberto. "Federal Bureau of Investigation, 2001 (Abridged)." Harvard Business School Case 710-450, March 2010. (Revised May 2010.)
      • February 2010 (Revised March 2012)
      • Case

      Harvard Business School Executive Education: Balancing Online and Offline Marketing

      By: John A. Deighton and Leora Kornfeld
      How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details
      Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry
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      Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)
      • January 2010 (Revised August 2012)
      • Background Note

      Note on Telemedicine

      By: Regina E. Herzlinger and Jillian Copeland
      This note provides background in all the modalities of telemedicine. It accompanies the cases "Medtronic: Patient Management Initiative" (A) and (B), HBS Nos. 302-005 and 309-064. View Details
      Keywords: Interactive Communication; Entrepreneurship; Health Care and Treatment; Technological Innovation; Information Technology; Health Industry; Telecommunications Industry
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      Herzlinger, Regina E., and Jillian Copeland. "Note on Telemedicine." Harvard Business School Background Note 310-075, January 2010. (Revised August 2012.)
      • November 2009 (Revised October 2010)
      • Case

      AME Learning Inc.

      By: Thomas R. Eisenmann and Ann Leamon
      Justin Joffe is about to graduate from HBS in Spring 2009. He must decide whether to join his father's company, Toronto-based AME Learning, as president working alongside his father who will be CEO. AME has been in business for 12 years, mostly as a small consulting... View Details
      Keywords: Business Model; Family Business; Age; Private Equity; Financing and Loans; Growth and Development Strategy; Family and Family Relationships
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      Eisenmann, Thomas R., and Ann Leamon. "AME Learning Inc." Harvard Business School Case 810-065, November 2009. (Revised October 2010.)
      • October 2009
      • Article

      Managing Risk in the New World

      By: Robert S. Kaplan, Anette Mikes, Robert Simons, Peter Tufano and Michael Hofmann Jr.
      Five experts gathered recently to discuss the future of enterprise risk management: Kaplan, the Baker Foundation Professor at Harvard Business School, who with his colleague David Norton developed the balanced scorecard; Mikes, an assistant professor at HBS who studies... View Details
      Keywords: Forecasting and Prediction; Financial Crisis; Capital Structure; Job Cuts and Outsourcing; Risk Management
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      Kaplan, Robert S., Anette Mikes, Robert Simons, Peter Tufano, and Michael Hofmann Jr. "Managing Risk in the New World." Harvard Business Review 87, no. 10 (October 2009): 68–75.
      • March 2009 (Revised July 2024)
      • Teaching Note

      Tottenham Hotspur plc

      By: Lauren H. Cohen, Joshua D. Coval and Christopher J. Malloy
      Teaching Note for HBS Case No. 209-059. View Details
      Keywords: Sports Industry; London
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      Cohen, Lauren H., Joshua D. Coval, and Christopher J. Malloy. "Tottenham Hotspur plc." Harvard Business School Teaching Note 209-121, March 2009. (Revised July 2024.)
      • November 2008
      • Case

      The StarNight Hotel Construction Bid: Real Time Competition on Schedule, Scope, and Cost

      By: John D. Macomber
      The case is intended for use with the HBS Educational Technology Group "Construction Bidding Simulation." Material that can be taught includes quantity survey methodology (from the case); analyzing preliminary estimated costs per building trade (from the discussion... View Details
      Keywords: Decision Choices and Conditions; Construction; Cost; Contracts; Bids and Bidding; Real Estate Industry
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      Macomber, John D. "The StarNight Hotel Construction Bid: Real Time Competition on Schedule, Scope, and Cost." Harvard Business School Case 209-067, November 2008.
      • November 2008
      • Supplement

      Differences at Work: Sameer (B)

      By: Sandra J. Sucher and Rachel Gordon
      In Differences at Work: Sameer (B) HBS Case No. 9-609-054, Sameer leaves the firm at the summer's end without confronting his employer about the jokes and wondering whether he made the right choice. Later Sameer's former employer calls him to apologize for their... View Details
      Keywords: Decision Choices and Conditions; Moral Sensibility; Resignation and Termination; Working Conditions; Opportunities; Behavior
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      Sucher, Sandra J., and Rachel Gordon. "Differences at Work: Sameer (B)." Harvard Business School Supplement 609-054, November 2008.
      • October 2008
      • Background Note

      Note on the Global Wind Industry

      By: Richard H. K. Vietor and Juliana Seminerio
      This note provides background information on the global wind industry and is meant to accompany HBS cases "The Suzlon Edge" (708-051); "Cape Wind: Offshore Wind Energy in the USA" (708-022); and "Supergrid" (707-016). View Details
      Keywords: Renewable Energy; Globalized Markets and Industries; Energy Industry
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      Vietor, Richard H. K., and Juliana Seminerio. "Note on the Global Wind Industry." Harvard Business School Background Note 709-005, October 2008.
      • Fourth Quarter 2008
      • Article

      HBS Focus: The Reality of Corporate Boards

      By: Jay W. Lorsch
      Keywords: Governance
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      Lorsch, Jay W. "HBS Focus: The Reality of Corporate Boards." Directors & Boards 33, no. 1 (Fourth Quarter 2008).
      • September 2008
      • Background Note

      Background on the Technology of Molecular Diagnostics

      By: Regina E. Herzlinger and Jason Sanders
      To be used as background reading for the "EXACT Sciences Corp.: Commercializing a Diagnostic Test" and "Diagnostic Genomics" cases, HBS nos. 308-090 and 309-040. View Details
      Keywords: Health Testing and Trials; Technology; Biotechnology Industry; Medical Devices and Supplies Industry
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      Herzlinger, Regina E., and Jason Sanders. "Background on the Technology of Molecular Diagnostics." Harvard Business School Background Note 309-050, September 2008.
      • July 2008
      • Course Overview Note

      The Devil Wears Prada (HBS Version) (TN)

      By: Howard H. Stevenson and Shirley Spence
      The Devil Wears Prada is used to facilitate a discussion of the role of communities in people's lives. It is used in a second year MBA elective at HBS called Building a Business in the Context of a Life (BBCL). BBCL is primarily designed for students who plan to be... View Details
      Keywords: Business Education; Entrepreneurship; Personal Development and Career; Planning; Civil Society or Community; Organizational Culture; Power and Influence
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      Stevenson, Howard H., and Shirley Spence. "The Devil Wears Prada (HBS Version) (TN)." Harvard Business School Course Overview Note 809-006, July 2008.
      • July 2008 (Revised May 2017)
      • Teaching Note

      Financial Leadership in Novartis Consumer Health Businesses

      By: Boris Groysberg and Geoff Marietta
      Teaching Note for HBS No. 406-102. View Details
      Keywords: Health Industry; Australia; Japan; Venezuela
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      Groysberg, Boris, and Geoff Marietta. "Financial Leadership in Novartis Consumer Health Businesses." Harvard Business School Teaching Note 409-005, July 2008. (Revised May 2017.)
      • June 2008
      • Case

      Kidney Matchmakers

      By: Brian J. Hall and Nicole Bennett
      In this case we look at the design and development of an unconventional market, where neither money nor traditional "goods" are exchanged. Kidney exchange is an idea pioneered by HBS professor and market designer Alvin Roth and a small group of innovative doctors. This... View Details
      Keywords: Moral Sensibility; Disruptive Innovation; Market Design; Market Transactions; Value Creation; Health Industry
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      Hall, Brian J., and Nicole Bennett. "Kidney Matchmakers." Harvard Business School Case 908-068, June 2008.
      • April 2008
      • Case

      Four Products: Predicting Diffusion (2008)

      By: John T. Gourville
      An updated "Four Products" case. This 2008 version includes: sliced peanut butter, foldable bicycle tires, high-end wooden puzzles, and artificial dirt for thoroughbred race tracks. These four products form the basis to assess the drivers of new product adoption. In... View Details
      Keywords: Forecasting and Prediction; Innovation and Invention; Product Marketing; Demand and Consumers; Adoption
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      Gourville, John T. "Four Products: Predicting Diffusion (2008)." Harvard Business School Case 508-103, April 2008.
      • February 2008 (Revised March 2008)
      • Case

      Harvard Business School

      By: Srikant M. Datar, David A. Garvin and Carin-Isabel Knoop
      In 2008 the Boston-based Harvard Business School would turn 100. As the centennial year began, the HBS community and leadership were reflecting on how the School might fulfill its mission to "develop business leaders who make a difference in the world" in the next... View Details
      Keywords: Business Education; Cases; Leadership Development; Management; Management Skills; Organizational Change and Adaptation; Planning; Problems and Challenges; Segmentation; Education Industry
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      Datar, Srikant M., David A. Garvin, and Carin-Isabel Knoop. "Harvard Business School." Harvard Business School Case 308-012, February 2008. (Revised March 2008.)
      • February 2008
      • Course Overview Note

      Conceptual Overview of Real Estate Options in Emerging Markets

      By: Nicolas P. Retsinas and Ben Creo
      A conceptual overview of real estate investments in emerging markets and descriptions of suggested modules, cases, and discussion questions for a course on this topic. Intended for instructors, this overview describes the nature of emerging markets and how real estate... View Details
      Keywords: Emerging Markets; Investment; Situation or Environment; Cases; Curriculum and Courses; Real Estate Industry
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      Retsinas, Nicolas P., and Ben Creo. "Conceptual Overview of Real Estate Options in Emerging Markets." Harvard Business School Course Overview Note 208-109, February 2008.
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