Publications

7:30 PM – 9:30 PM EST, 05 Feb 2015

HBS Miami Young Alumni Reception

HBS alumni MBA 2000-2014 are invited to an evening of socializing and networking in Miami. View Details

7 PM – 9 PM EDT, 25 Mar 2015

HBS Boston Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in Boston. View Details

6:30 PM – 8:30 PM CDT, 13 Mar 2015

HBS Dallas Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in Dallas. View Details

18 Jun 2024
Cold Call Podcast

How Natural Winemaker Frank Cornelissen Innovated While Staying True to His Brand

Keywords: Re: Tiona W. Zuzul; Food & Beverage; Agriculture & Agribusiness

June 1999 (Revised December 2002)
Case

Supermercados Disco: Regional Strategy

The Disco chain of supermarkets has pursued a successful local niche strategy in Argentina to compete with intense competition from multinational chains. Now Disco considers options for expanding its regional strength. View Details

Keywords: Food; Marketing Strategy; Global Strategy; Globalized Markets and Industries; Retail Industry; Retail Industry; Argentina

October 1998 (Revised November 2001)
Case

Boston Beer Company: Light Beer Decision

By: Linda A. Cyr, Joseph B. Lassiter III and Michael J. Roberts

Boston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and... View Details

Keywords: Problems and Challenges; Brands and Branding; Customers; Growth and Development Strategy; Marketing Strategy; Entrepreneurship; Food and Beverage Industry; Boston

Profile

Darrin Rahn

perspective and set myself up for a long-term career in food and beverage leadership," says Darrin. "By going to HBS, I would surround... View Details

Keywords: CPG

December 2007
Case

Akshaya Patra: Feeding India's Schoolchildren

By: David M. Upton, Christine Ellis, Sarah Lucas and Amy Yamner

Describes a highly successful effort by an Indian Charity to feed poor schoolchildren at lunchtime. This provides two significant benefits. It improves nutrition for the children, and helps keep them in school since the provided meal is occasionally the only meal they... View Details

Keywords: Food; Service Operations; Education; Philanthropy and Charitable Giving; Food and Beverage Industry; India

Profile

Paul Scharfman

created jobs and improved his community’s water system. Focusing on efficiencies to fuel growth and create jobs, Scharfman’s Specialty Cheese has doubled its workforce to 100 people over the past five years.... View Details

Keywords: Manufacturing; Retail

01 Dec 2022
News

Full Court Press

Dakar, Senegal, and Giza, Egypt, and observing the impact inside and outside the stadiums. “Just this season, we have engaged more than a hundred local vendors, entrepreneurs,... View Details

Keywords: Dan Morrell

August 2009
Case

Meeting the Diversity Challenge at PepsiCo: The Steve Reinemund Era

By: David A. Thomas and Stephanie Creary

This case profiles PepsiCo's diversity journey under the leadership of former chairman and CEO Steve Reinemund who instituted diversity as one of the company's strategic imperatives. It demonstrates the ways in which Reinemund partnered with his leadership team and... View Details

Keywords: Diversity; Leadership; Growth and Development Strategy; Organizational Culture; Performance Effectiveness; Business and Stakeholder Relations; Food and Beverage Industry; United States

November 2007 (Revised April 2008)
Case

Russian Standard

By: Rohit Deshpande and Seth Schulman

In September 2006, Russian billionaire Roustam Tariko, founder and owner of Russian Standard, needed to develop a strategy for introducing Russia's most popular brand of premium vodka (RSO) to American consumers. In the past year, he had introduced Imperia, the firm's... View Details

Keywords: Brands and Branding; Marketing Strategy; Product Positioning; Food and Beverage Industry; Russia; United States

January 2008 (Revised February 2010)
Case

Chocolates El Rey

By: Rohit Deshpandé, Gustavo Herrero and Regina Garcia-Cuellar

In late November 2006, Jorge Redmond, CEO of Chocolates El Rey, called a meeting with senior management to discuss the company's growth strategy. A relatively small firm with sales of around $14 million, El Rey produced top quality chocolate made with single origin... View Details

Keywords: Family Business; Globalized Markets and Industries; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Segmentation; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Venezuela

16 Feb 2004
Research & Ideas

Marketing Wine to the World

purchase wine at the same place that they procure other food and beverage products. So, I guess your view of these changes depends on your position in the marketplace. Q:... View Details

Keywords: by Manda Salls; Food & Beverage; Food & Beverage; Food & Beverage

Web

Self-Catering | About

Self-Catering Self-supplied food and non-alcoholic beverages is referred to as "self-catering" and is permitted only in classrooms, dorm lounges... View Details

September 2008 (Revised October 2008)
Supplement

Shareholder Activists at Friendly Ice Cream (A2)

By: V.G. Narayanan, Fabrizio Ferri and James Weber

The A1 and A2 versions of the “Shareholder Activists at Friendly Ice Cream (A)” split the original A case into two parts. The A1 case ends as activists Sardar Biglari and Phil Cooley prepare to meet with CEO Don Smith at Friendly's headquarters in September 2006. The... View Details

Keywords: Investment Activism; Business and Shareholder Relations; Governing and Advisory Boards; Conflict and Resolution; Lawsuits and Litigation; Business or Company Management; Food and Beverage Industry; United States

April 1990
Case

Nestle Alimentana S.A. -- Infant Formula (Abridged)

By: James E. Austin

The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details

Keywords: Product Marketing; Emerging Markets; Developing Countries and Economies; Distribution Channels; Marketing Strategy; Cross-Cultural and Cross-Border Issues; Food; Business Subsidiaries; Food and Beverage Industry; United States; Switzerland