Publications

7 PM – 9 PM EDT, 25 Mar 2015

HBS Boston Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in Boston. View Details

6:30 PM – 8:30 PM CDT, 13 Mar 2015

HBS Dallas Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in Dallas. View Details

7:30 PM – 9:30 PM PST, 07 Mar 2017
HBS Alumni Events

HBS Los Angeles Young Alumni Networking Reception

HBS alumni MBA 2002-2016 are invited to an evening of socializing and networking in Los Angeles. View Details

February 1980 (Revised April 1981)
Case

Poland Spring Bottling Corp.

By: Benson P. Shapiro

Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details

Keywords: Product Marketing; Product Positioning; Competition; Globalized Markets and Industries; Food and Beverage Industry; Food and Beverage Industry; United States

August 2022 (Revised September 2023)
Case

Evaluating the Impact of Hillside Harvest

By: Archie L. Jones, Mel Martin and Amy Klopfenstein

In fall 2021, the HBS Impact Investment Fund student team had just finished their last round of due diligence on the BIPOC-founded premium hot sauce company Hillside Harvest. They thought the business had a fine performance, showing potential to grow into a successful... View Details

Keywords: Impact Investing; Entrepreneurship; Social Entrepreneurship; Finance; Investment; Food; Food and Beverage Industry; Food and Beverage Industry; United States; Massachusetts

Profile

Darrin Rahn

perspective and set myself up for a long-term career in food and beverage leadership," says Darrin. "By going to HBS, I would surround... View Details

Keywords: CPG

June 2009 (Revised October 2012)
Teaching Note

Nestle (TN)

By: David E. Bell and Mary Louise Shelman

Teaching Note for [509001]. View Details

Keywords: Food; Food and Beverage Industry

August 2009
Case

Meeting the Diversity Challenge at PepsiCo: The Steve Reinemund Era

By: David A. Thomas and Stephanie Creary

This case profiles PepsiCo's diversity journey under the leadership of former chairman and CEO Steve Reinemund who instituted diversity as one of the company's strategic imperatives. It demonstrates the ways in which Reinemund partnered with his leadership team and... View Details

Keywords: Diversity; Leadership; Growth and Development Strategy; Organizational Culture; Performance Effectiveness; Business and Stakeholder Relations; Food and Beverage Industry; United States

November 2007 (Revised April 2008)
Case

Russian Standard

By: Rohit Deshpande and Seth Schulman

In September 2006, Russian billionaire Roustam Tariko, founder and owner of Russian Standard, needed to develop a strategy for introducing Russia's most popular brand of premium vodka (RSO) to American consumers. In the past year, he had introduced Imperia, the firm's... View Details

Keywords: Brands and Branding; Marketing Strategy; Product Positioning; Food and Beverage Industry; Russia; United States

February 2025
Case

Managing Complexity at mymuesli

By: Thomas Graeber and Stacy Straaberg

In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details

Keywords: Customer Satisfaction; Decisions; Food; Product Marketing; Product Positioning; Product Launch; Problems and Challenges; Behavior; Competitive Advantage; Customization and Personalization; Segmentation; Internet and the Web; Food and Beverage Industry; Europe; Germany