Publications

01 Apr 1997
News

Manager's Notebook

one time, consumers readily shared personal information. Recently, however, many customers have begun to bristle when asked personal questions. They wonder: Who else is privy to this information? What's in it for me? In their 1996 working paper, "The Real View Details

Keywords: Judith Ross

11 May 2017
News

Going with the Flow

problem. Despite that, although we all share this resource, we don’t respect its value and its use. Everybody believes unlimited access to water is their God-given right, and that plays out in its use and abuse.” There is a nexus of food,... View Details

Keywords: Robert S. Benchley

10 Jun 2015
Research & Ideas

The Transparency Revolution in Corporate Reporting

growth, but we still have a very poor understanding of the value implications of these kinds of actions. So there's lots of room for improvement. Q: Are there certain companies excelling in this area, or any industries where ESG... View Details

Keywords: Re: George Serafeim

05 May 2015
First Look

First Look: May 5

address the diverse values and interests of their companies' stakeholders. Publisher's link: http://www.greenleaf-publishing.com/productdetail.kmod?productid=4059 May 2015 Environmentally Responsible Supply View Details

Keywords: Carmen Nobel

Web

Online Digital Marketing Strategy Course | HBS Online

Show Hide Details Concepts DTC Brands: Fad or Disruption? DTC Brands: Innovations and Challenges, Part I DTC Brands: Innovations and Challenges, Part II Incumbent Responses Featured Exercises Evaluate innovations and challenges faced by DTC and legacy brands across the... View Details

05 Aug 2008
First Look

First Look: August 5, 2008

http://papers.nber.org/papers/w14189 Cross-Functional Alignment in Supply Chain Planning: A Case Study of Sales and Operations Planning (revised) Authors:Rogelio Oliva and Noel H. Watson Abstract In most organizations, supply View Details

Keywords: Martha Lagace

05 May 2022
Blog Post

Celebrating Asian American & Pacific Islander Heritage Month at HBS

my Vietnamese heritage, and it’s how I live my life. Jashin Lin (MBA 2023) I take great pride in my Asian identity and I aim to embody our culture’s values of dedication, grit, and collectivism. We believe that actions speak louder than... View Details

November 2022
Case

The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

By: Regina E. Herzlinger and Tiffany Farrell

Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details

Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry

November 2006 (Revised June 2010)
Case

SUN Brewing (B)

In July 2004, Shiv, Nand, and Uday Khemka are discussing their holdings in SUN Interbrew, a leading Russian beer producer that is part of the family's global portfolio of businesses. SUN Interbrew has been operating as a joint venture since 1998, when the Khemka... View Details

Keywords: Mergers and Acquisitions; Investment; Globalized Markets and Industries; Ownership Stake; Family Ownership; Valuation; Food and Beverage Industry; Russia

08 Jan 2001
What Do You Think?

Have We Extended the Boundaries of the Firm Too Far?

Summing Up "What we are looking at is a fundamental challenge to our assumptions about which corporate structures work," commented Daniel Hayes in response to the recent piece on the future bounds of the organization. Raman Julka was just as dramatic:... View Details

Keywords: by James Heskett

26 Sep 2019
Research & Ideas

What Can the World’s Largest Refugee Camp Teach Us About the Meaning of Work?

place to study the misery of joblessness and the value of work, but not to Reshmaan N. Hussam, assistant professor of business administration at Harvard Business School. After reading about the atrocities, she visited the camp in December... View Details

Keywords: by Danielle Kost

14 Sep 2015
Research & Ideas

Rewriting the Rules of Service Competition

“service trifecta” comprising: (1) extraordinary results and a high-quality experience for employees and customers alike, (2) high value (not necessarily low prices) to customers, and (3) relatively high returns (for the industry) to... View Details

Keywords: by James Heskett, W. Earl Sasser & Leonard A. Schlesinger; Retail

01 Jun 2014
News

Feedback

Club of Connecticut Editor's note: You can check out Doering's Two Roads Brewing at tworoadsbrewing.com. The Solution to the Global Food Crisis Just Might Come from Nigeria Re: Forward-thinking farming It always amazes me what people can... View Details

August 2002 (Revised June 2006)
Case

Great Dakota Bank: Online Banking

By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar

In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details

Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry