Publications

Web

Charts & Statistics - Leadership

Influence: Medium-Low 80 1980 s 19 Software industry booms PC use expands in scale and scope CAD/CAM revolutionizes manufacturing Space shuttle Influence: Medium-High 90 1990 s Boom in connectivity Cloning, stem cell research DVDs Influence: Medium 1900 s 19... View Details

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

participants a description about a consumer named Matthew who shopped at either an upscale grocery store or instead used grocery-delivery service Peapod. Though Whole Foods was perceived as more of a luxury brand, the participants rated... View Details

Keywords: by Michael Blanding

June 2011
Case

Reed Supermarkets: A New Wave of Competitors

By: John A. Quelch and Carole Carlson

Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue... View Details

Keywords: Product Positioning; Marketing Strategy; Business Growth and Maturation; Competitive Strategy; Consumer Behavior; Brands and Branding; Food and Beverage Industry; Food and Beverage Industry; Ohio

October 2002 (Revised January 2003)
Case

McDonald's Russia: Managing a Crisis

By: Youngme E. Moon and Kerry Herman

In August 1998, George Cohon, founder and senior chairman of McDonald's Russia, is facing an economic state of emergency. Russia is in the midst of a severe currency crisis--the ruble has plummeted in value, creating massive inflation and widespread economic disarray.... View Details

Keywords: Currency; Crisis Management; Brands and Branding; Food and Beverage Industry; Food and Beverage Industry; Russia

27 Jun 2019
Research & Ideas

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

rituals into various categories: Date or leisure activity: This was the most common type of ritual, with 63 percent of respondents engaging in them. Study participants reported things like: "Every Friday night we make popcorn and watch a movie together."" Or, "We drink... View Details

Keywords: by Dina Gerdeman

Web

Judges - Alumni

from Harvard Business School. Alejandra is also an angel investor and Shark on Shark Tank Mexico, where she has invested in over 25 startups, primarily in e-commerce and food & beverage. Her experience has positioned her as a thought... View Details

September 2013 (Revised December 2015)
Case

PepsiCo, Profits, and Food: The Belt Tightens

By: Joseph L. Badaracco and Matthew Preble

The case describes the issues facing Indra Nooyi after five years of PepsiCo's new and controversial nutrition strategy. View Details

Keywords: Strategy; Ethics; Leadership; Food and Beverage Industry; United States

Profile

Dilan Gomih

Even food can be a managerial exercise." Dilan's ambitions are entrepreneurial in nature. “I'm looking for the intersection between wellness and media," she says. “If there's a company out there, great but if not, I get to... View Details

Keywords: Financial Services; Entertainment/Media

September 2023
Case

Trilling Foods: Managing People with Data

By: Alexandra C. Feldberg and Jeffrey T. Polzer

Trilling Foods, a regional bricks-and-mortar grocery chain, has recently provided its frontline managers with new tools for using data. Allison Andersen, Trilling’s VP of Data Science, has spearheaded these efforts. Yet, as she works with Kent Wade, the general manager... View Details

Keywords: Digital Transformation; Management Practices and Processes; Training; Organizational Change and Adaptation; Food and Beverage Industry; Food and Beverage Industry

04 May 2021
Blog Post

Asian American Pacific Islander Heritage Month at HBS

special or amiss in reading Shakespeare and writing Chinese poems in school, eating Indian and Malay food at school canteens, and watching the English Premier League at Irish pubs. Most of my friends spoke another language apart from... View Details

22 Feb 2024
News

GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit

Clubs News Clubs News Crossroads Forum Explores Future of Gulf Region More than 1,300 public and private leaders convened in Riyadh, Saudi Arabia on January 30 and 31 for the Crossroads GCC Future Impact Forum, co-hosted by the HBS Club of the Gulf Cooperation Council... View Details

Keywords: Margie Kelley

19 Jan 2022
Blog Post

From Retail to HBS: How I’m Building a Career Path at the Intersection of Arts, Culture, and Business

when I saw this role so squarely positioned at the intersection of my interests, I had to jump at the opportunity! This year I’m working on a wide range of projects, including developing a strategic approach to digital content, re-envisioning aspects of our onsite... View Details

March 1997 (Revised August 2017)
Case

Compagnie du Froid, S.A.

By: Robert Simons and Antonio Dávila

The owner of an ice cream company must evaluate the performance of three regional businesses. To do the analysis, students must flex the budget by seasonal temperature; calculate revenue, volume, price, and efficiency variances; analyze the effects of transfer prices;... View Details

Keywords: Analysis; Investment Return; Performance Evaluation; Revenue; Budgets and Budgeting; Food and Beverage Industry; Europe; France; Spain; Italy

September 1988 (Revised September 1993)
Case

Mrs. Fields Cookies

By: James I. Cash Jr.

Mrs. Fields Cookies is a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage... View Details

Keywords: Acquisition; Information Management; Organizational Structure; Customer Relationship Management; Business Growth and Maturation; Networks; Internet and the Web; Food and Beverage Industry; Food and Beverage Industry

24 Jun 2021
Blog Post

Celebrating the Past, Crafting the Future Part 2: The First HBS/HKS Class

be a wonderful part of what I do.” Medoff advises current students, “Invest time with this group. There’s no substitute for the time you’ll spend together.” Niyati Gupta Current role: CEO and Co-Founder, Stealth Mode Food Startup Becoming... View Details

January 2010 (Revised July 2011)
Case

Hindustan Unilever Limited

By: Thomas J. DeLong and Mona Srivastava

This case illustrates Hindustan Unilever Limited's conflict resolution and people development policies using a “leading from the middle” example. The story centers on the challenges faced by an HR manager at a factory who must meet organizational objectives while... View Details

Keywords: Employee Relationship Management; Labor Unions; Leadership; Goals and Objectives; Managerial Roles; Conflict Management; Food and Beverage Industry; India

January 2015 (Revised July 2019)
Case

Rebranding Godiva: The Yıldız Strategy

By: Rohit Deshpande and Esel Çekin

This case concerns Yıldız Holding’s acquisition of Godiva Chocolatier from its previous owner, Campbell Soup, and its salient strategy in preserving Godiva’s “made in Belgian” brand position. Provenance Paradox, a problem faced by companies in emerging countries trying... View Details

Keywords: Branding; Internationalization; Provenance Paradox; Acquisitions; Positioning; Innovation; Customer-centricity; Brands and Branding; Marketing Strategy; Emerging Markets; Product Positioning; Change Management; Innovation and Management; Customer Focus and Relationships; Food and Beverage Industry; North America; Turkey; Japan