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      Financial Product PositioningRemove Financial Product Positioning →

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      • January 1991
      • Case

      Volkswagen of America: Audi 5000 (A)

      By: Stephen A. Greyser
      Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the... View Details
      Keywords: Advertising Campaigns; Brands and Branding; Marketing Strategy; Product Launch; Auto Industry; United States
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      Greyser, Stephen A. "Volkswagen of America: Audi 5000 (A)." Harvard Business School Case 591-065, January 1991.
      • December 1990 (Revised December 1993)
      • Case

      Australian Paper Manufacturers (A)

      By: David M. Upton and Joshua D. Margolis
      Describes a company which has broken an unwritten cordial agreement amongst the three Australian paper manufacturers to split the domestic market three ways by market segment. The company invades another's "territory" with advanced technology, quality, and,... View Details
      Keywords: Agreements and Arrangements; Production; Information Technology; Ethics; Situation or Environment; Product Development; Segmentation; Expansion; Financial Strategy; Pulp and Paper Industry; Australia
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      Upton, David M., and Joshua D. Margolis. "Australian Paper Manufacturers (A)." Harvard Business School Case 691-041, December 1990. (Revised December 1993.)
      • November 1990 (Revised March 1994)
      • Supplement

      Digital Equipment Corp.: The Kodak Outsourcing Agreement (B)

      By: Lynda M. Applegate and Herminia M. Ibarra
      Describes "Frantic Friday," the day the Digital-Kodak contract was scheduled to be signed. Designed to be handed out in class. View Details
      Keywords: Job Cuts and Outsourcing; Technology; Consumer Products Industry; Consumer Products Industry
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      Applegate, Lynda M., and Herminia M. Ibarra. "Digital Equipment Corp.: The Kodak Outsourcing Agreement (B)." Harvard Business School Supplement 191-040, November 1990. (Revised March 1994.)
      • September 1990 (Revised November 1990)
      • Case

      DNAP: Looking to the Nineties

      By: Ray A. Goldberg
      Keywords: Marketing; Product Positioning; Biotechnology Industry; Food and Beverage Industry
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      Goldberg, Ray A. "DNAP: Looking to the Nineties." Harvard Business School Case 591-032, September 1990. (Revised November 1990.)
      • July 1990 (Revised April 1998)
      • Supplement

      Nordstrom: Dissension in the Ranks? (B)

      By: Robert L. Simons and Hilary Weston
      Presents a follow-up to the (A) case. View Details
      Keywords: Rank and Position; Conflict and Resolution; Consumer Products Industry; Consumer Products Industry
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      Simons, Robert L., and Hilary Weston. "Nordstrom: Dissension in the Ranks? (B)." Harvard Business School Supplement 192-027, July 1990. (Revised April 1998.)
      • June 1990 (Revised August 1990)
      • Supplement

      Sun Microsystems, Inc.--1987 (B)

      By: Carliss Y. Baldwin
      Describes a specific opportunity to seek financing from AT&T as part of a proposed technological joint venture. Students must consider the price paid and control rights attached to a large block of shares and outline a negotiating position for each side. View Details
      Keywords: Joint Ventures; Stock Shares; Financing and Loans; Price; Governance Controls; Rights; Negotiation; Opportunities; Computer Industry
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      Baldwin, Carliss Y. "Sun Microsystems, Inc.--1987 (B)." Harvard Business School Supplement 290-052, June 1990. (Revised August 1990.)
      • March 1990 (Revised June 1993)
      • Case

      Analog Devices, Inc.: The Half-Life System

      By: Robert S. Kaplan
      The company has committed to major improvements in quality, cost, and on-time delivery performance. Despite strong senior management support, however, the actual rate of improvement was disappointing until a new measurement philosophy was introduced. The new approach... View Details
      Keywords: Quality; Performance Improvement; Earnings Management; Financial Reporting; Organizational Change and Adaptation; Performance Productivity; Business or Company Management; Cost Management; Measurement and Metrics; Management Teams; Semiconductor Industry
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      Kaplan, Robert S. "Analog Devices, Inc.: The Half-Life System." Harvard Business School Case 190-061, March 1990. (Revised June 1993.)
      • February 1990 (Revised July 1992)
      • Case

      Whistler Corp. (A)

      By: Gary P. Pisano
      Describes the circumstances surrounding Whistler Corp.'s decision whether or not to continue manufacturing operations in the United States. The company had been experiencing severe problems in its domestic manufacturing operations and was thus unable to compete with... View Details
      Keywords: Job Cuts and Outsourcing; Production; Problems and Challenges; Competitive Strategy; Apparel and Accessories Industry; United States
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      Pisano, Gary P. "Whistler Corp. (A)." Harvard Business School Case 690-011, February 1990. (Revised July 1992.)
      • October 1989 (Revised June 1993)
      • Case

      Texas Eastman Co.

      By: Robert S. Kaplan
      The company as part of a commitment to Total Quality Management has installed a computer system that accumulates 30,000 observations on its processes every 2-4 hours. Operating people have found the monthly summaries of financial performance not too useful in this... View Details
      Keywords: Quality; Information Technology; Reports; Business or Company Management
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      Kaplan, Robert S. "Texas Eastman Co." Harvard Business School Case 190-039, October 1989. (Revised June 1993.)
      • September 1989
      • Background Note

      Performance Curves: Costs, Prices, and Value

      By: Robert J. Dolan and Benson P. Shapiro
      Explains the concept of a family of performance curves. The most well known is the price/performance curve relating the prices of items in a product line to their performance. Also discusses the cost/performance curve and its impact on product positioning, product line... View Details
      Keywords: Cost vs Benefits; Price; Product Positioning; Performance; Competition; Value
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      Dolan, Robert J., and Benson P. Shapiro. "Performance Curves: Costs, Prices, and Value." Harvard Business School Background Note 590-010, September 1989.
      • July 1989 (Revised April 2001)
      • Case

      Kanthal (A)

      By: Robert S. Kaplan
      Multinational company needs an improved cost system to determine the profitability of individual customer orders. Its strategy is to have significant sales and profitability growth without adding additional administrative and support people. The new cost system... View Details
      Keywords: Cost Accounting; Earnings Management; Cost Management; Financial Management; Multinational Firms and Management; Business or Company Management; Customer Relationship Management; Sales; Business Strategy; Profit; Electronics Industry
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      Kaplan, Robert S. "Kanthal (A)." Harvard Business School Case 190-002, July 1989. (Revised April 2001.)
      • May 1989 (Revised April 1998)
      • Case

      Dynatronics, Inc.

      By: William E. Fruhan Jr.
      The student must determine the financing requirements posed by growth, change of inventory policy, and introduction of new product and then select the best method of financing them. Has been used as a four-hour exam. A revised and updated version of an earlier case by... View Details
      Keywords: Financial Strategy; Financing and Loans; Growth and Development; Product Launch
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      Fruhan, William E., Jr. "Dynatronics, Inc." Harvard Business School Case 289-063, May 1989. (Revised April 1998.)
      • April 1989 (Revised December 1998)
      • Case

      Masco Corp. (A)

      By: Michael E. Porter and Cynthia A. Montgomery
      Describes the history and corporate position of a large and successful producer of faucets and related household products. Masco is considering entry into the $14 billion furniture industry. Designed to be used with Household Furniture Industry in 1986 in a strategy... View Details
      Keywords: Diversification; Market Entry and Exit; Corporate Strategy; Rank and Position; Consumer Products Industry
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      Porter, Michael E., and Cynthia A. Montgomery. "Masco Corp. (A)." Harvard Business School Case 389-186, April 1989. (Revised December 1998.)
      • March 1989 (Revised August 1989)
      • Case

      GI Wars: Tums vs. Rolaids—Positioning Over-the-Counter Drugs

      By: Regina E. Herzlinger
      Keywords: Health; Product Positioning; Pharmaceutical Industry
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      Herzlinger, Regina E. "GI Wars: Tums vs. Rolaids—Positioning Over-the-Counter Drugs." Harvard Business School Case 189-118, March 1989. (Revised August 1989.)
      • February 1989 (Revised October 1994)
      • Case

      Asahi Breweries Ltd.

      By: Malcolm S. Salter
      Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer... View Details
      Keywords: Competitive Strategy; Expansion; Leadership; Organizational Structure; Product Launch; Management Teams; Business or Company Management; Marketing Strategy; Supply Chain Management; Mission and Purpose; Food and Beverage Industry; Japan
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      Salter, Malcolm S. "Asahi Breweries Ltd." Harvard Business School Case 389-114, February 1989. (Revised October 1994.)
      • October 1988
      • Case

      Harris Seafoods Leveraged Buyout

      By: William A. Sahlman
      Describes set of issues confronting Alison Lassiter, who is trying to help Charlie Harris arrange a leveraged buyout of the shrimp company he runs, a division of a publicly traded company, Katy Industries. Lassiter has prepared a memorandum discussing and analyzing the... View Details
      Keywords: Leveraged Buyouts; Venture Capital; Financing and Loans; Equity; Cost vs Benefits; Negotiation Tactics; Negotiation Preparation; Financial Management; Strategy; Management Analysis, Tools, and Techniques; Planning; Industrial Products Industry; Industrial Products Industry
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      Sahlman, William A. "Harris Seafoods Leveraged Buyout." Harvard Business School Case 289-019, October 1988.
      • September 1988 (Revised October 1992)
      • Case

      Suzuki Samurai

      By: John A. Quelch
      Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction. View Details
      Keywords: Product Positioning; Marketing Strategy; Market Entry and Exit; Advertising Campaigns; Advertising Industry; Auto Industry; Japan; United States
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      Quelch, John A. "Suzuki Samurai." Harvard Business School Case 589-028, September 1988. (Revised October 1992.)
      • August 1988 (Revised February 1992)
      • Case

      Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)

      By: V. Kasturi Rangan and Jon Skofic
      Norton, a once famous motorcycle manufacturer, soundly beaten by Japanese competition, turns its attention to developing rotary engines. The company is acquired by Norton Group PLC, which is headed by a dashing entrepreneur. The new management must decide what... View Details
      Keywords: Acquisition; Decision Choices and Conditions; Corporate Entrepreneurship; Human Resources; Crisis Management; Resource Allocation; Production; Competition; Auto Industry; Motorcycle Industry; Japan; United Kingdom
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      Rangan, V. Kasturi, and Jon Skofic. "Norton Group PLC: To Be or Not to Be in the Motorcycle Business (A)." Harvard Business School Case 589-013, August 1988. (Revised February 1992.)
      • August 1988 (Revised April 1998)
      • Case

      IBM 360: Giant as Entrepreneur

      By: Joseph L. Bower
      Presents the ingredients that went into a major entrepreneurial shift by IBM--investing $5 billion into a new product line that would obsolete any existing computer product line offered by the competition, or by IBM itself. The economic and technical challenges of this... View Details
      Keywords: Change Management; Corporate Entrepreneurship; Financial Management; Investment; Organizational Change and Adaptation; Organizational Structure; Problems and Challenges; Competitive Strategy; Information Technology Industry
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      Bower, Joseph L. "IBM 360: Giant as Entrepreneur." Harvard Business School Case 389-003, August 1988. (Revised April 1998.)
      • May 1988 (Revised March 1990)
      • Case

      Matsushita Electric Industrial (MEI) in 1987

      By: Christopher A. Bartlett and Sumantra Ghoshal
      Describes the development of Matsushita's international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are... View Details
      Keywords: Global Strategy; Goods and Commodities; Product Positioning; Problems and Challenges; Business Strategy; Competitive Strategy; Value; Electronics Industry
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      Bartlett, Christopher A., and Sumantra Ghoshal. "Matsushita Electric Industrial (MEI) in 1987." Harvard Business School Case 388-144, May 1988. (Revised March 1990.)
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