Fast-moving Consumer Goods - Publications - Faculty & Research

01 Mar 2023
News

Is AI OK?

willing to pay more for the latter. Unfortunately, by purposefully ignoring real differences in what consumers were willing to pay for Black-owned rentals and basing its calculations on data from predominantly white-owned properties, the... View Details

Keywords: Alexander Gelfand; Funds, Trusts, and Other Financial Vehicles; Finance

01 Mar 2004
News

Ron Shaich’s Café Society

the attention of consumers on the go, fresh bread fans, and people looking for a place to relax with a cup of coffee in the afternoon. Expected to top $1 billion in sales this year, the publicly held Panera has also satisfied the... View Details

Keywords: Susan Young; Food Services and Drinking Places; Hospitality

04 Mar 2015
What Do You Think?

Can a Laissez-Faire Approach Fix Labor Market Inequality?

power of unions, competition based on lower prices and costs, the failure of governments to take action—inequality appears to have increased over the past three decades in many parts of the world. A strong economic case can be made that View Details

Keywords: by James Heskett; Retail

Web

Global - Global Activities 2020

Billaud; and research associate Mette Fuglsang Hjortshoej. It explores how Unilever, the UK-based consumer goods giant, has implemented an initiative to accelerate the speed of change throughout the... View Details

01 Nov 2011
First Look

First Look: Nov. 1

online discount vouchers, a new marketing tool that offers consumers large discounts when they prepay for participating merchants' goods and services. Within a model of repeat experience View Details

Keywords: Sean Silverthorne

September 2019 (Revised May 2020)
Supplement

Keroche (D): Transforming the Core Business

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,... View Details

Citation

Purchase

September 2019 (Revised May 2020)
Supplement

Keroche (C): The Excise Tax Increase

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case discusses the Kenyan government’s decision to increase excise taxes on wines in 2007. The tax increase would cause an average increase in price of 367% on Keroche’s fortified wines. Meanwhile, Keroche’s competitor EABL had effectively lobbied the government... View Details

Citation

Purchase

01 Jun 2012
News

What Industrial Policy?

value iPhones and high-definition TVs, but there is a big difference between them in terms of trade. Homes and health care can’t be exported, while manufactured goods make up about 80 percent of world trade. If Americans want to keep... View Details

Keywords: Gary P. Pisano; Agriculture; Construction of Buildings; Construction; Colleges, Universities, and Professional Schools; Educational Services; Funds, Trusts, and Other Financial Vehicles; Finance; Health, Social Assistance; Manufacturing

12 May 2015
Research & Ideas

How Crowds and Experts Kickstart the Arts

Business School. "That could be both potentially positive and negative. There is a lot of critically acclaimed artwork that could be systematically overlooked by crowds. On the other hand, you could imagine that experts aren't always good... View Details

Keywords: Entertainment & Recreation

01 Mar 2011
News

James McNerney Jr.

country’s economic health? There’s little doubt that manufacturing as a percentage of our GDP is down. Part of that represents tremendous growth in financial, IT, and health services. It’s hard to know whether it’s a good news story for... View Details

Keywords: Julia Hanna; interview; Transportation Equipment Manufacturing; Manufacturing; Air Transportation; Transportation

20 Feb 2008
First Look

First Look: February 20, 2008

highlight a two-stage process for marketing resource allocation. In stage one, a model of demand is estimated. This model empirically assesses the impact of marketing actions on consumer demand of a company's product. In stage two,... View Details

Keywords: Martha Lagace

01 Oct 1997
News

Doing Something Real

Twenty-five years ago, our yearbook opened with a quote from John Kenneth Galbraith - esteemed professor from across the river - who said patronizingly of HBS, in that wonderfully dry way of his, "It's a good school. We should be grateful... View Details

Keywords: Andrew Tobias (MBA '72)

01 Dec 1998
News

Year 2000 Computer Problem and You: Disaster for Some, Lessons for All

company is doing a good job preparing for Y2K, you may have essential business links to companies that aren't. Is my desktop vulnerable? Yes. A computer is different from most other consumer products. When... View Details

04 Sep 2019
News

Putting the Game Within Reach

Fan Experience “New mixed reality integrations, sports betting, and gamified experiences are changing the way that fans are consuming sports. We are already seeing this with immersive media, particularly in the interactivity that is... View Details

01 Jun 2015
News

Faculty Q&A: Reemerging Technologies

to the product, as well as the identity of the organizations and community that produce and sell them. For example, the Swiss redefined mechanical watches as luxury goods infused with craftsmanship and beauty. Something I’ve studied... View Details

Keywords: April White; Apparel Manufacturing; Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Printing and Related Support Activities; Manufacturing

01 Oct 2013
News

Banking on Africa's Future

chemical engineering from MIT and a JD from Harvard Law School. His résumé also includes stints at Disney and the Texas Pacific Group. With some $2 billion invested in more than 30 countries, mostly in sub-Saharan Africa, Helios's focus is mainly in financial services,... View Details

Profile

Arum Kang

As an assistant buyer fresh out of college, Arum Kang felt ready to test her quantitative skills on the retail floors of Lord & Taylor in New York City. "I'm very analytical," Arum says. "Working with consumer data and... View Details

02 Jul 2001
Research & Ideas

Ray A. Goldberg

response to events in Europe, from the cloning of Dolly to the recent spread of mad-cow disease, Goldberg founded an annual forum at the School where farmers, industry representatives, professors, scientists, public-policy leaders, and View Details

Keywords: by Staff; Agriculture & Agribusiness

16 Feb 2021
Blog Post

The Rise of The Sixes: Interview with CEO and Founder Franci Girard

entrepreneurship is made up of really high highs and really low lows and I’ve felt that,” she said. “It can be hard to remember how good the high feel, so I write them down. On days that I’m struggling or my team is having a hard time, I... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail

18 Sep 2017
Blog Post

Applying HBS Lessons in an African Context

team spent several days in Casablanca interviewing local consumers about their furniture shopping experience and helped the client create a strategy to compete against IKEA in Morocco. This experience allowed me to learn about the... View Details

Publications