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- All HBS Web
(1,673)
- People (6)
- News (444)
- Research (1,044)
- Events (4)
- Multimedia (6)
- Faculty Publications (328)
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The Art of "Posting" - The Art of American Advertising
elevated the advertising poster to an art form that caught the attention of consumers through its dynamic compositions and striking colors. Posters were pasted on buildings, streetcars, railroad routes, and barns, and salesmen also... View Details
- 01 Dec 2011
- What Do You Think?
Thinking Slow: An Argument for Bureaucracy?
decision. Good leaders know when to think slow. All of us need mechanisms for helping us to know. Some elements of bureaucracy can be included among the devices. But, as Ganesh Ramakrishnan said, " we probably (need) to enrich the... View Details
Keywords: by James Heskett
- 06 Nov 2019
- Op-Ed
Torched Planet: The Business Case to Reinvent Almost Everything
the regulatory and the market conditions that led to their success will remain the same and will not shift significantly in response to sweeping changes in technology, policy, or consumer preference. Some oil and gas companies, for... View Details
- 29 Jan 2013
- First Look
First Look: Jan. 29
Authors:Rotemberg, Julio J. Publication:Marketing Science Abstract A setting is considered where consumers keep track of the extent to which brands care about them, which is modeled as altruism of brands towards their target consumers.... View Details
Keywords: Sean Silverthorne
- 02 Oct 2007
- First Look
First Look: October 2, 2007
Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in marketing is not unfolding, as many... View Details
Keywords: Martha Lagace
- 01 Sep 2011
- News
Coming Full Circle
says Srivastava, recalling that he reached out to classmate and HBS associate professor Noam Wasserman (MBA 1999, PhD 2002) to get a better sense of whether academia would be a good fit. Now, Srivastava is following three streams of... View Details
- 14 Jun 2011
- First Look
First Look: June 14
afraid to demonstrate any sign of weakness. They're reluctant to ask important questions or try new approaches that push them outside their comfort zones. For high achievers, looking stupid or incompetent is anathema. So they stick to the tasks they're View Details
Keywords: Sean Silverthorne
- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
For more details, see Greater Good: How Good Marketing Makes For Better Democracy by John Quelch and Katherine Jocz (Harvard Business Press 2008). Choice sells, in politics and in the supermarket. Distinct choices on the shelf attract our... View Details
Keywords: by John Quelch
- 09 Oct 2019
- Research & Ideas
For Better Ideas, Bring the Right People to the Brainstorm
administration in the Strategy Unit at Harvard Business School, “whether that means talking to customers about where the pain points are or talking to clients about new opportunities.” Good entrepreneurs use these kinds of conversations... View Details
Keywords: by Michael Blanding
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
traditionally earned their biggest margins when rooms were scarce and customers were forced to pay higher rates—such as in Midtown Manhattan on New Year's Eve. And it's good news for travelers who don't have to pay through the roof to get... View Details
- 31 Jan 2017
- First Look
First Look at New Research: January 31, 2017
https://www.hbs.edu/faculty/Pages/item.aspx?num=52168 Rainy Day Stocks By: Gormsen, Niels, and Robin Greenwood Abstract—We study the good- and bad-times performance of equity portfolios formed on characteristics. Many characteristics associated with View Details
Keywords: Carmen Nobel
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
goes on and consumers buy more goods online, the tail is getting longer but decidedly thinner. And the importance of individual bestsellers is not diminishing over time—it is growing. That explains why... View Details
- 16 Dec 2008
- First Look
First Look: December 16, 2008
Publication:Annual Review of Psychology 60 (2009): 475-499 Abstract As technology has simplified meeting basic needs, humans have cultivated increasingly psychological avenues for occupying their consumption energies, moving from View Details
Keywords: Sean Silverthorne
- 29 Aug 2017
- Blog Post
3 Insights from My First Year at HBS
me to think in this way. 3. I Followed My Passions This summer I have been working on starting up Chaku Foods Limited, a consumer goods food brand from Ghana that creates delicious snacks using local... View Details
- 01 Mar 2004
- News
Drug Imports a Hot Topic at Alumni Health-Care Conference
Conference Coverage on the Working Knowledge website. European Business Conference Seeks to Understand Differences Americans expect to find luxury goods at the mall. Europeans don’t. American shoppers expect to be waited on. U.K.... View Details
- 26 Feb 2013
- First Look
First Look: Feb. 26
call in sick to retain eligibility. Second, employees with perfect pre-program attendance or high productivity suffered a 6% to 8% productivity decrease after program introduction, suggesting they were demotivated by awards for good... View Details
Keywords: Sean Silverthorne
- 02 Nov 2020
- Blog Post
WE RISE
though, was the additional obstacles that came from fundraising while female. “Trying to explain the needs and consumer behavior of women buying beauty products to investors who are predominantly men,” Barna recalls, “you notice that they... View Details
- 20 Jan 2015
- News
Patient Medical Records, Pocket-sized
they took. “Nobody had anything more sophisticated, and it seemed so primitive,” Bushkin says. “It’s the biggest opportunity I’ve ever seen to do enormous good and simultaneously create enormous shareholder value. There are damn few... View Details
- 13 May 2014
- First Look
First Look: May 13
such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative Cloud where consumers paid a monthly subscription fee. Within... View Details
Keywords: Sean Silverthorne
- 01 Sep 2011
- News
Green Day
good ROI.” Diniz began to brainstorm with Paulo Puterman, a friend studying to get his PhD in biotechnology at the University of São Paulo who also happened to be focused on the highly efficient elephant grass/electricity equation. “After... View Details