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Show Results For
- All HBS Web
(2,459)
- People (1)
- News (444)
- Research (1,682)
- Events (2)
- Multimedia (7)
- Faculty Publications (788)
- Web
Marketing Curriculum - Faculty & Research
show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers. Students learn how to: Make marketing decisions in the context of general management. Control the elements of the marketing... View Details
- 12 Oct 1999
- Research & Ideas
It Came in the First Ships: Capitalism in America
became moderately wealthy, then that might be a sign of God's grace, so long as customers were not cheated or overcharged. The line between virtuous profit and damnable avarice was blurry then, as it remains... View Details
Keywords: by Thomas K. McCraw
- Web
Giving - Alumni
charitable income tax deduction for its mean fair market value on the date of the gift and avoid capital gains tax. To ensure proper crediting of your gift, please use our online form to notify us of your... View Details
- Web
Harvard Business School Online Courses & Learning Platforms
Bussgang Gain proven frameworks to build a viable, valuable tech venture that can profitably scale and attract venture capital. $1,850 Certificate Featured Courses New Transforming Customer Experiences... View Details
- 23 Jun 2003
- Research & Ideas
Building a Better Buyer-Seller Relationship
customers begin to give more volumes." Wesco's costs began to go down, not just due to volumes but also efficiency. For the customers, value increased, thanks to price reduction View Details
Keywords: by Martha Lagace
- 10 Apr 2012
- First Look
First Look: April 10
Ariely Publication:Health Affairs 31 (February 2012) Abstract Policies that mandate calorie labeling in fast-food and chain restaurants have had little or no observable impact on calorie consumption to date.... View Details
Keywords: Carmen Nobel
- 07 Mar 2011
- Research & Ideas
Why Companies Fail—and How Their Founders Can Bounce Back
there was not enough customer demand for its grocery delivery service. Next, there's the matter of timing, a huge issue that can determine whether a company gets funding and whether it achieves the... View Details
Keywords: by Carmen Nobel
- Web
Finance - Faculty & Research
Aparna Krishna This paper evaluates a low-cost, customized soil nutrient management advisory service in India. As a methodological contribution, we examine whether and in which settings satellite... View Details
- August 2001
- Case
Charmed Technology
By: Youngme E. Moon
Charmed Technology, a California start-up known primarily for its high-profile fashion shows featuring "wearable" computers, has just released its first product. The "CharmIT" is being billed as the world's first affordable, wearable computer for consumers. The key... View Details
Keywords: Entrepreneurship; Resignation and Termination; Technological Innovation; Marketing Strategy; Product Development; Luxury; Information Infrastructure; Value Creation; Computer Industry; Fashion Industry
Moon, Youngme E. "Charmed Technology." Harvard Business School Case 502-012, August 2001.
- Web
Topics - HBS Working Knowledge
Satisfaction (23) Customer Value and Value Chain (12) Customers (104) View Details
- 18 Jan 2018
- News
The Lessons of All-Day Breakfast
exactly what we thought it would. It came with high incrementality, which means a lot of folks who hadn't been visiting us in the past, or at least the recent past, came in. It came with a high average check and it drove trade up from... View Details
- 23 Jan 2024
- Book
More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World
open up markets and help build loyal communities of customers. In the following excerpt, the authors shed light on the value and potential of NFTs. Could digital “tokens”... View Details
- 01 Jul 2019
- Research & Ideas
The Airbnb Lesson for Startups? Success Takes More Than Technology
Airbnb started looking at the customer value chain and what else people might want while staying in somebody else's house, like activities to do... View Details
- 04 May 2021
- Book
Best Buy: How Human Connection Saved a Failing Retailer
“But, do you think that was standard operating procedure? No! What happened that day is that the two blue shirts found it in their hearts to do this, and felt they had the latitude to do it.” Stopping Best Buy’s freefall Creating such a... View Details
- 09 Mar 2003
- Research & Ideas
Six Keys to Building New Markets by Unleashing Disruptive Innovation
every interface in the first mainframes. The manufacturing process depended on the design of the computer and vice versa. The design of the operating system affected the design of the logic circuitry. IBM had to be integrated across the... View Details
- February 2018
- Case
EmQuest: Travel Distribution in the Digital Era
By: Karim R. Lakhani and Gamze Yucaoglu
EmQuest, Emirates Group’s travel distribution company, must decide what to do with its contract with the global distribution system it uses, Sabre. Since its founding in 1988, EmQuest was servicing travel agents in the MENA region by providing a connection to over 400... View Details
Keywords: UAE; Decision; Business Model; Competitive Strategy; Growth and Development Strategy; Decision Choices and Conditions; Business Strategy; Value Creation; Change Management; Emerging Markets; For-Profit Firms; Competitive Advantage; Travel Industry; United Arab Emirates
Lakhani, Karim R., and Gamze Yucaoglu. "EmQuest: Travel Distribution in the Digital Era." Harvard Business School Case 618-040, February 2018.
- 01 Dec 2023
- News
Thinking Ahead
data, while still ensuring the integrity and accuracy of the model, is one of many paths Neel is pursuing: “This will continue to be a tricky area for companies that want to harness generative AI tools based on View Details
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
With COVID-19 cases growing worldwide, business leaders are scrambling to deal with a wide variety of problems, from slumping sales and stalling supply chains to keeping employees healthy View Details
Keywords: by Dina Gerdeman
- 01 Mar 2018
- News
Every Trick in the Book
beloved,” she says. But beloved didn’t pay the bills, and by 2015, after decades of pressure from big chains and the internet, the small, independent store was on the verge of... View Details
Keywords: April White
- 18 Mar 2013
- HBS Case
HBS Cases: LEGO
at all, and restocking could take months. "You had this multiplier effect of added complexity that went through the entire supply chain," Thomke says. The LEGO Group had also gotten too far away from the core View Details