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- 14 Apr 2008
- Research & Ideas
The Surprising Right Fit for Software Testing
part-time consultants are considered best-in-class—they are paid industry-competitive wages, and customers include LEGO, Microsoft, and Oracle—75 percent of them live with what others might consider a handicap: They have Asperger syndrome... View Details
- 29 May 2006
- What Do You Think?
How Important Is the “Service Sector Effect” on Productivity?
lower paying jobs . . . one look at the American auto industry gives us a glimpse into the future economy." As Daniel Hayes put it: "I see a shakeout coming among low-cost service providers unless they find ways to provide value to both View Details
- May 2024
- Supplement
gWorks (A)
By: Richard S. Ruback and Royce Yudkoff
In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a business roughly the same size as gWorks. gWorks, which provided geospatial software to small city and rural county governments, was acquired by... View Details
Keywords: Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Talent and Talent Management; Customer Relationship Management; Technology Adoption; Information Infrastructure; Digital Platforms; Growth Management; Applications and Software; Risk and Uncertainty; Technology Industry; United States
Ruback, Richard S., and Royce Yudkoff. "gWorks (A)." Harvard Business School Multimedia/Video Supplement 224-721, May 2024.
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
professor Tom Eisenmann, who also serves on the board of OneMain.com, one of the nation's ten largest Internet service providers, and on the advisory boards of many Internet start-ups. Eisenmann's definition of the get-big-fast strategy includes three criteria: massive... View Details
Keywords: by Peter Jacobs
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
forecasts. The company has over 50 enterprise customers and its tool reached a million people daily in 67 countries. The co-founders wrestle with which markets and customers to View Details
Keywords: Dina Gerdeman
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
more specialists are needed to stay up to date with functional best practices. The problem that this influx of specialists creates, Cespedes says, is that fewer senior executives are responsible for integrating activities across the multiple activities that determine... View Details
Keywords: by Michael Blanding
- 22 Aug 2005
- Research & Ideas
Balancing the Future Against Today’s Needs
balance internal resources. On the one hand, they need to focus some of their people on continually improving and growing the core business. On the other hand, they must free others to break all the rules in the name of growth and... View Details
Keywords: by Paul Michelman
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
online-first and traditional retailers alike. We focus on the relatively understudied domain of online-first retailers and the engagement of a key omnichannel tactic; specifically, the introduction of showrooms (physical locations where... View Details
Keywords: Sean Silverthorne
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
sending some customers charity vouchers and others more standard product discounts (15% off your next purchase)—will allow companies to compare directly the ROI on charitable actions versus more traditional marketing actions - and... View Details
Keywords: by Sean Silverthorne
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
and friendly employees. Mobil decided to focus its marketing efforts on building long-term relationships with such consumers. It developed loyalty programs, based on a new SpeedpassTM payment mechanism (an employee innovation stimulated... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 14 Nov 2006
- First Look
First Look: November 14, 2006
founded a regional marketing effort to brand or market the area, but then shifted focus to building clusters. Examines the motivations of companies and company executives to get involved in regional competitiveness efforts and provides a... View Details
Keywords: Sean Silverthorne
- 29 May 2006
- Research & Ideas
Why CEOs Are Not Plug-and-Play
extraordinary growth. When he joined Stanley Works, the company had emerged from a period of expansion and, with sales flattening, had to shift its focus to cost control, a type of expertise Trani lacked. Three years into his tenure, he... View Details
- 10 Oct 2007
- First Look
First Look: First Look: October 10
Abstract We study the effect of small windfalls on consumer-spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a... View Details
Keywords: Martha Lagace
- 26 Jul 2011
- First Look
First Look: July 26
and benefits and that bundled legislation is valued more than the sum of its parts. Study 2 shows this finding stems from a diminished focus on losses and heightened focus on gains. Study 3 extends our... View Details
Keywords: Sean Silverthorne
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
decisions. By June 2017, the platform had 600 regular users, but Luzzi wanted to expand its reach. He considered whether the team should focus on strengthening the platform or devote more resources to custom... View Details
Keywords: Sean Silverthorne
- 04 Sep 2007
- Research & Ideas
Jumpstarting Innovation: Using Disruption to Your Advantage
established companies can also be a source of salvation: disruptive change. Applegate should know. Her current research and teaching focus on the challenges of building new ventures and leading radical business innovation in the face of... View Details
Keywords: by Lynda M. Applegate
- 16 May 2017
- First Look
First Look at New Ideas and Research, May 16
Performance By: Li, Shelley Xin, and Tatiana Sandino Abstract—Many service organizations empower frontline employees to experiment with different ways to meet diverse customer needs across different locations. We conducted a field... View Details
Keywords: Re: Multiple Faculty
- 05 Sep 2006
- First Look
First Look: September 5, 2006
Working PapersNone this week Cases & Course MaterialsCreating Meaning for the Customer: The Case of GMACI Harvard Business School Case 106-073 Excellence in exploiting customer information and leveraging its affiliation to the GM... View Details
Keywords: Sean Silverthorne
- 13 Mar 2018
- First Look
March 13, 2018
systematically examined. This contempt for business groups in mature market settings stands in sharp contrast to the intensive research that has been conducted on other major models of large modern enterprises in those economies, such as functionally organized firms... View Details
Keywords: Sean Silverthorne
- 08 May 2006
- Lessons from the Classroom
Writing the Case for Public School Reform
working with leadership teams from nine urban school districts over the course of three annual sessions to coordinate research and create coherent, scalable systems for education reform. Two cases written for PELP and taught by HBS professor David Thomas View Details