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Publications

Publications

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  • All HBS Web  (2,028)
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Show Results For

  • All HBS Web  (2,028)
    • People  (3)
    • News  (356)
    • Research  (1,329)
    • Events  (13)
    • Multimedia  (4)
  • Faculty Publications  (461)
← Page 62 of 2,028 Results →
  • 16 Nov 2010
  • First Look

First Look: November 16, 2010

Conflict Management Research (forthcoming) Abstract Routine and persistent acts of dishonesty prevail in everyday life, yet most people resist shining a critical moral light on their own behavior, thereby maintaining and oftentimes... View Details
Keywords: Sean Silverthorne
  • 25 Mar 2014
  • First Look

First Look: March 25

http://www.cambridge.org/us/academic/subjects/history/economic-history/cambridge-history-capitalism-volume-2 August 2013 Science A Better Route to Tech Standards By: Lerner, Josh, and Jean Tirole Abstract—Technological standards are ubiquitous, whether they allow View Details
Keywords: Sean Silverthorne
  • 29 Mar 2016
  • First Look

March 29, 2016

scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare. Consumers, Corporations, and Public Health assembles 17 case studies at the intersection of business and public... View Details
Keywords: Sean Silverthorne
  • 18 Oct 2011
  • First Look

First Look: October 18

environmentally beneficial functions: it diverts waste from landfill and it produces renewable energy. At the same time, the waste-to-energy firm serves and collects revenue from two types of customers: waste generators who pay for waste disposal service and... View Details
Keywords: Sean Silverthorne
  • 04 Jun 2014
  • What Do You Think?

Does Internet Technology Threaten Brand Loyalty?

choice, why would you have to be brand loyal?" Consumer loyalty, he continued, "will vary and fluctuate on a technological continuum of innovation/change (loyal one day and maybe not the next)." Based on personal... View Details
Keywords: by James Heskett; Consumer Products; Consumer Products; Consumer Products
  • 17 Mar 2009
  • First Look

First Look: March 17, 2009

consumer surplus by making the gray market less competitive domestically. Under certain circumstances, the domestic welfare destruction arising from this erosion dominates the domestic welfare gains that accompany a shift to arm's length... View Details
Keywords: Martha Lagace
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

decade Nettwerk CEO Terry McBride let fans consume music on their own terms. He encouraged file-sharing, the remixing of his artists' songs and videos, and an environment in which "the audience is the record company." In the... View Details
Keywords: Martha Lagace
  • 28 Aug 2012
  • First Look

First Look: August 28

the paper: http://dx.plos.org/10.1371/journal.pone.0042673 Mandatory IFRS Adoption and Financial Statement Comparability Authors: Francois Brochet, Alan Jagolinzer, and Edward J. Riedl Publication: Contemporary Accounting Research... View Details
Keywords: Sean Silverthorne
  • 22 Jul 2015
  • Research & Ideas

Name Your Price. Really.

pricing—a phenomenon that admittedly makes no rational economic sense. When presented an opportunity for a freebie, "classical economic theory says you should pay nothing," says Santana. "Why buy something when you can get it for free?" And yet,... View Details
Keywords: by Michael Blanding; Consumer Products
  • 01 Nov 2011
  • First Look

First Look: Nov. 1

believe that they are more than money-making machines: they are a vehicle for advancing societal goals. They deliver more than just financial returns; they also build enduring institutions. At great companies researched for this article,... View Details
Keywords: Sean Silverthorne
  • 08 Mar 2011
  • First Look

First Look: March 8

empirical evidence that multi-homing advertisers are larger than single-homing advertisers. We then link our model to search engine market conditions: we derive comparative statics on consumer choice parameters, presenting relationships... View Details
Keywords: Sean Silverthorne
  • 2006
  • Working Paper

The Value of a 'Free' Customer

By: Sunil Gupta, Carl F. Mela and Jose M. Vidal-Sanz

Central to a firm's growth and marketing policy is the revenus and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to... View Details

Keywords: Customer Value and Value Chain; Auctions; Network Effects; Business Strategy
Citation
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Gupta, Sunil, Carl F. Mela, and Jose M. Vidal-Sanz. "The Value of a 'Free' Customer." Harvard Business School Working Paper, No. 07-035, December 2006.
  • 17 Apr 2012
  • First Look

First Look: April 17

Maarten Bos, Rick B. Van Baaren, and Ap Dijksterhuis Publication:Journal of Sleep Research (forthcoming) Abstract Both scientists and artists have suggested that sleep facilitates creativity, and this idea has received substantial... View Details
Keywords: Carmen Nobel
  • 06 Nov 2012
  • First Look

First Look: November 6

mark-plans backfire, consumer preferences shift, or tried-and-true practices fail to work in a new context. So is innovation just a low-odds crapshoot? In The Architecture of Innovation, Harvard Business School professor Josh Lerner-one... View Details
Keywords: Sean Silverthorne
  • 06 May 2002
  • Research & Ideas

A Toolkit for Customer Innovation

"solution" information (how to satisfy those needs) lies with the manufacturer. Traditionally, the onus has been on manufacturers to collect the need information through various means, including market research and information... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
  • 17 Sep 2001
  • Research & Ideas

Is There Help for the Big Ticket Buyer?

territory, all of them are looking for guidance on how to make more rational consumption decisions. Those who know me will not be surprised to learn that I have strong opinions on these issues, many of them informed by research on... View Details
Keywords: by Max H. Bazerman
  • 19 Mar 2013
  • First Look

First Look: March 19

explores the changes that have taken place in the consumer television receiver market and the challenges faced by leaders of the analog market, like Sony. It is intended for use with the technical note, "Competency-destroying... View Details
Keywords: Sean Silverthorne
  • 17 Jan 2012
  • First Look

First Look: January 17

Authors:Christopher Marquis, Michael Lounsbury, and Royston Greenwood, eds. Publication:Vol. 33, Research in the Sociology of Organizations. Emerald Group Publishing Limited, 2011 An abstract is not available at this time. Publisher's... View Details
Keywords: Sean Silverthorne
  • 13 Dec 2011
  • First Look

First Look: Dec. 13

years. In this period, Norway was at the forefront with regard to implementing legislation regulating cartels, yet the legislation was not an antitrust legislation in the modern sense. It was aimed not only at protecting consumer... View Details
Keywords: Sean Silverthorne
  • 16 Apr 2013
  • First Look

First Look: April 16

  Publications 2006 Stanford University Press Wall Street Research: Past, Present, and Future By: Groysberg, Boris, and Paul M. Healy Abstract—Wall Street equity analysts provide research products and services on publicly traded companies... View Details
Keywords: Sean Silverthorne
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