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Show Results For
- All HBS Web
(3,598)
- People (7)
- News (1,507)
- Research (1,539)
- Events (12)
- Multimedia (6)
- Faculty Publications (814)
- 18 Nov 2015
- Research & Ideas
Who Really Determines CEO Salary Packages?
unit at Harvard Business School. “For years I imagined this group of people sitting around a table, having to make very important decisions, such as defining the CEO’s compensation package. And I always wondered, what do they talk about? What is the View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
the world's largest advertising and marketing-services firms, describes the $4 billion spent last year as "chicken feed." What he finds interesting about the Web is the impact it is having on the wider area of communication... View Details
Keywords: by Susan Young
- 27 May 2015
- Blog Post
What is an HBS Section?
in such a big class?” Well, Neil Wusu (MBA 2015) and Philipp Schalli (MBA 2015) are here today to answer some of those common questions, tell you about section life, and the ways it builds a community here at HBS. What is an HBS section?... View Details
- 13 Feb 2006
- Research & Ideas
When Gender Changes the Negotiation
the company instead communicated that compensation would be based on agreed-upon performance indicators and that salaries, bonuses, and promotions could be negotiated annually, differences in compensation would be more likely to reflect... View Details
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
populations, one expects such attitudes to be sacrosanct and nearly inalterable, perhaps for generations to come. On the other hand, even these attitudes may be informed by social cues that interpret violence in different ways and that... View Details
Keywords: Carmen Nobel
- 09 Jan 2006
- Research & Ideas
When Benchmarks Don’t Work
customer order, or processing the same type of paycheck or benefit claim across multiple companies. But benchmarking is not informative when it is used to compare fundamentally different processes or products. For example, knowing that a... View Details
- 08 Jul 2019
- Research & Ideas
Are Paywalls Saving Newspapers?
newspaper companies, Chung says, major broadcast news networks could use the study’s findings to inform strategy decisions. “Similar to the newspapers, they also have their websites, and I don’t think CNN or Fox News has a digital paywall... View Details
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
sizes, and more water and mid-calorie options.” Cities look for public support If cities want to win public approval for labels, this research suggests it might behoove them to publicize information about their effectiveness. A related... View Details
- 10 Aug 2016
- Blog Post
3 Benefits of the Case Method
reading the case and considering the questions that it poses. In the classroom, the discussion allows for each issue to be fully explored, and conversations frequently continue in an informal manner after class. Because I learned from... View Details
- August 2021 (Revised March 2022)
- Case
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery and Rayan Nahas
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; E-commerce; Applications and Software; Digital Platforms; Advertising Industry; United States
Avery, Jill, and Rayan Nahas. "Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences." Harvard Business School Case 522-002, August 2021. (Revised March 2022.)
- 10 Oct 2017
- First Look
First Look at New Research and Ideas, October 10, 2017
economic―and from a variety of related perspectives, including debt and state finance, tariffs and tax policy, the encouragement and discouragement of trade, merchant communities and companies, smuggling and illicit trades, mercantile and... View Details
Keywords: Sean Silverthorne
- Web
Cash House | About
on the strategic use of information technology in the service sector. During his time at the School he served as Chair of the MBA Program, head of the Leadership and Learning initiative, Chair of Baker Library, and Senior Associate Dean... View Details
- Web
Kraft Accelerator
communicate Why writing a strategic plan is the most important step. The best way to approach strategic planning is by example. We thank the MMRF for sharing their most recent process and deliverables with the cure-seeking community.... View Details
- 2008
- Working Paper
Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis
By: Alan D. MacCormack, John Rusnak and Carliss Y. Baldwin
A variety of academic studies argue that a relationship exists between the structure of an organization and the design of the products that this organization produces. Specifically, products tend to "mirror" the architectures of the organizations in which they are... View Details
Keywords: Open Source Distribution; Product Design; Organizational Design; Organizational Structure; Performance Effectiveness; Information Technology Industry
MacCormack, Alan D., John Rusnak, and Carliss Y. Baldwin. "Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis." Harvard Business School Working Paper, No. 08-039, March 2008. (Revised October 2008, January 2011.)
- 13 May 2022
- Research & Ideas
Company Reviews on Glassdoor: Petty Complaints or Signs of Potential Misconduct?
show that this aggregation of information is not only a leading indicator of violations of rules and regulations, but it’s even a leading indicator of the whistleblower complaints themselves,” Campbell says of the study that resulted,... View Details
- 05 Sep 2014
- News
Keeping Education in Check
lessons he brought to Bronx Community Elementary School 70. (The children went on to win the state championship, but they also started to perform better in the classroom.) Together, MacEnulty and Berman headed to South Africa and began to... View Details
Keywords: Maureen Harmon
- 12 Apr 2022
- Blog Post
The Many Languages of Medicine to Impact Care Delivery
alongside physicians and students alike who believed there was a dire need to leverage technology to address the social needs of the patients we cared for. Our mission for the DIH is to support innovation that addresses social determinants of health (SDoH) for... View Details
- Winter 2021
- Article
Dealmaking Disrupted: The Unexplored Power of Social Media in Negotiation
By: James K. Sebenius, Ben Cook, David A. Lax, Isaac Silberberg and Paul Levy
While social media has had profound effects in many realms, the theory and practice of negotiation have remained relatively untouched by this potent phenomenon. In this article, we survey existing research in this area and develop a broader framework for understanding... View Details
Sebenius, James K., Ben Cook, David A. Lax, Isaac Silberberg, and Paul Levy. "Dealmaking Disrupted: The Unexplored Power of Social Media in Negotiation." Special Issue on Artificial Intelligence, Technology, and Negotiation. Negotiation Journal 37, no. 1 (Winter 2021): 97–141.
- 03 Jun 2020
- Blog Post
How to Thrive as a Remote Manager and Employee
items at the end. There will be less informal communication directly after the meeting to clarify so make next steps clear. Participating in Meetings: Log into meetings a few minutes in advance, just as you... View Details