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  • 11 Aug 2003
  • Research & Ideas

Why Budgeting Kills Your Company

profitability, cash flow, and capital investment. But this information is enough to enable managers to focus on long-term issues that are fundamental to the business's success—for example, why customers are leaving or what's wrong with a... View Details
Keywords: by Loren Gary
  • 28 Apr 2020
  • Blog Post

HBS African American Student Union

there, they are supported throughout the RC year with informative workshops, panels and alumni events. These events primarily focus on academic excellence, recruiting / career support and community building.... View Details
  • Web

Drug & Alcohol Policy | About

Wellness and Health Promotion within Harvard University Health Services (HUHS). Faculty and staff members can learn about the dangers of substance abuse and get information about treatment and counseling options available to the Harvard... View Details
  • Web

Strategy Awards & Honors - Faculty & Research

2022. 2021 Rebecca M. Henderson : Winner of the 2021 Responsible Research in Management Award from the Fellows Group of the Academy of Management and the Community for Responsible Research in Business and Management (RRBM) for Reimagining... View Details
  • Fast Answer

Compensation by Industry/Position/Location

How can I get compensation data by industry, position, and/or location? Current HBS MBA students - See MBA Career & Professional Development HBS Alumni - Please see Alumni Career & Professional Development Glassdoor.com Self-described as “career and... View Details
  • 2008
  • Book

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
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  • Web

Commodities, Currencies, and Balancing of the Trade Deficit - A Chronicle of the China Trade

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Give News New Construction Academic Programs Doctoral Programs Executive Education MBA Summer Venture in... View Details
  • 29 Oct 2019
  • Sharpening Your Skills

Robots in the Boardroom

Learning Teaches Us about CEO Leadership StyleResearchers turn to machine-learning technology to look for links between a CEO's communications style and company performance. Use Artificial Intelligence to Set Sales Targets That... View Details
Keywords: by Sean Silverthorne
  • Web

Published CSV Cases - Institute For Strategy And Competitiveness

course, visit the HBS Executive Education site . For more information about a published case, click its title. CVS currently in development Founded in 1963, CVS Health (CVS) was the leading drugstore chain in the United States.... View Details
  • 03 Dec 2020
  • Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

2020. “We told them all, there’s no issue, you’re all going to be working now through year-end. No layoffs, no nothing,” Moynihan said. Citi and Wells Fargo communicated similar messages to their employees. Marc Benioff, CEO of... View Details
Keywords: by Boris Groysberg and Sarah Abbott
  • 2016
  • Chapter

User-Generated Content and Social Media

By: Michael Luca
This paper documents what economists have learned about user-generated content (UGC) and social media. A growing body of evidence suggests that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from... View Details
Keywords: User-generated Content; Crowdsourcing; Design Economics; Internet and the Web; Marketing; Economics; Media; Social Media
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  • Web

Beth Clark | About

Elizabeth (Beth) Clark Bio As the Chief Information Officer at Harvard Business School (HBS), Beth Clark oversees the transformation and strengthening of enterprise IT, ensuring alignment with the School's reputation for excellence.... View Details
  • Web

Technology & Operations Management Awards & Honors - Faculty & Research

Learning and Pricing for Varying Assortments." Shane M. Greenstein : Winner of the 2021 Ralph Gomory Best Industry Studies Paper Award from the Industry Studies Association for "Technological Leadership (de)Concentration: Causes in View Details
  • May 2022
  • Case

Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
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  • 10 Oct 2017
  • First Look

First Look at New Research and Ideas, October 10, 2017

economic―and from a variety of related perspectives, including debt and state finance, tariffs and tax policy, the encouragement and discouragement of trade, merchant communities and companies, smuggling and illicit trades, mercantile and... View Details
Keywords: Sean Silverthorne
  • 10 Aug 2016
  • Blog Post

3 Benefits of the Case Method

reading the case and considering the questions that it poses. In the classroom, the discussion allows for each issue to be fully explored, and conversations frequently continue in an informal manner after class. Because I learned from... View Details
  • Web

The 20th Century Zeitgeist - Leadership

as African-Americans relocate from rural South to northern cities Influence: Medium-High 20 1920 s 19 Population of urban centers overtakes that of rural communities Tight immigration restrictions Increase in divorce rates Influence:... View Details
  • 01 Jun 2023
  • News

An Engine of Innovation

pursue. What are the support systems and resources provided at the labs to student and alumni ventures? What sustains this community is the incredible team here that works fully in service to students and alumni so they can be in service... View Details
Keywords: Jennifer Gillespie
  • 17 Aug 2021
  • Op-Ed

Dispensing Justice: The Case for Legalizing Cannabis Nationally

neighborhoods. Communities with flourishing illicit cannabis markets suffer a host of associated problems, including high incarceration rates (often exacerbated by prosecutorial bias), violence as the primary means of dispute resolution... View Details
Keywords: by Ashish Nanda and Tabatha Robinson
  • Web

Strategy Execution Online Course | HBS Online

responsibilities Foster successful strategy execution by establishing an environment that communicates which opportunities and behaviors are encouraged and which are out of bounds Who Will Benefit Mid-Level Managers and Professionals... View Details