Capture - Publications - Faculty & Research

01 Sep 2011
News

Water for Life

civil works. In this way, they have Manila Water as a captured market, and more importantly, they can develop their capabilities as an organization and sell their products to other clients as well. Our livelihood program has already given... View Details

Keywords: Waste Management and Remediation Services; Corporate Services; Water, Sewage and Supply Systems; Utilities

23 Jun 2020
Book

Beginning America Over Again with a New Electoral System

Book Excerpt The Politics Industry: How Political Innovation Can Break Partisan Gridlock and Save Our Democracy By Katherine M. Gehl and Michael E. Porter Beginning America Over Again In a slim pamphlet titled Common Sense and published in Philadelphia in 1776, Thomas... View Details

Keywords: by Sean Silverthorne

15 Aug 2016
Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

recruiting was a mature category, and predicted that Monster.com was unlikely to be usurped as its leader. By 2012, according to Reuters, Monster’s 23 percent US market share lagged CareerBuilder’s 34 percent. LinkedIn, propelled by the social networking wave, had... View Details

Keywords: by Thomas R. Eisenmann; Technology

27 Jan 2016
Research & Ideas

A Politician's Investment Portfolio Might Tip Off Corruption Potential

actually did a really good job in predicting their choice in the high-stakes setting,” Minor says. “It just convinced me more that yes, when you look at the portfolio and investment choices of people, you really are seeming to capture... View Details

Keywords: by Roberta Holland

06 Aug 2013
First Look

First Look: August 6

industry around carbon capture and sequestration (CCS). "You change the world by building a market, and you build a market by building a profitable company that other people copy," said Dawe, C12 Energy's CEO. "In the... View Details

Keywords: Anna Secino

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

can help companies strategize. Ideally, an advertiser that seeks acquiring customers should entertain initially to capture attention, but also introduce the brand early on, and follow up with a moderate amount of entertainment, Teixeira... View Details

Keywords: by Kim Girard; Advertising; Media & Broadcasting

12 Mar 2007
Research & Ideas

The New Real Estate

How long can the real estate boom last? No one knows the answer, but this is the most exciting time in real estate during my almost thirty years in the business. The world is awash with liquidity, and real estate is capturing much of it... View Details

Keywords: by Arthur I. Segel; Construction; Real Estate

13 Nov 2006
Research & Ideas

Science Business: What Happened to Biotech?

property" has been a powerful shaping force in biotech. The idea behind monetization of IP is that you don't need to actually develop a product; you can just develop a piece of IP, and then capture financial returns through licensing... View Details

Keywords: by Sean Silverthorne; Biotechnology

13 Jan 2015
First Look

First Look: January 13

can TV advertising remain an effective means of promoting and selling products and services? In this article, the author draws upon his research to argue that TV advertising remains a powerful vehicle for capturing people's attention,... View Details

Keywords: Sean Silverthorne

Web

Research in Black and White | Baker Library

Edwin H. Land, b. V.33, f. 19. Test photographs taken by Polaroid employees capture the close quarters and camaraderie of the company’s Cambridge laboratory, where early experiments in instant photography took place. Peter C. Wensberg,... View Details

27 Aug 2013
First Look

First Look: August 27

asset pricing model in which some investors form beliefs about future price changes in the stock market by extrapolating past price changes, while other investors hold fully rational beliefs. We find that the model captures many features... View Details

Keywords: Sean Silverthorne

11 May 2020
Op-Ed

Immigration Policies Threaten American Competitiveness

It is no secret that immigration has reshaped American innovation. Immigrants are the backbone of America’s most innovative industries, provide a quarter of our patent applications, and are numerous among our science and engineering superstars. Taken from World... View Details

Keywords: by William R. Kerr

16 Aug 2017
Research & Ideas

Researchers Use Google Street View to See the Future of Cities

safety. “Surprisingly, income and housing prices had little correlation with improvement” Next, they obtained Street View images from the same streets captured in 2007 and 2014. After algorithmically removing image pairs containing... View Details

Keywords: by Michael Blanding; Real Estate

07 Dec 2016
HBS Case

Why Millennials Flock to Fintech for Personal Investing

through direct ads or referrals by early adopters who post about their services. “Their way to capture clients is through viral acquisition,” says Viceira. Lastly, fintech firms save costs by outsourcing money management expertise to... View Details

Keywords: by Michael Blanding; Financial Services

25 Aug 2015
First Look

First Look Tuesday

dynamics that guide a vicarious learning interaction. Integrating theories of experiential learning and symbolic interactionism, I offer a theoretical account of coactive vicarious learning, capturing these co-constructed, interpersonal... View Details

12 Feb 2014
Research & Ideas

Private Sector, Public Good

behavior? Can we imagine firms mutually agreeing not to try and capture their regulators? To support appropriate environmental or social legislation? If a significant faction of the private sector started to act in this way consistently,... View Details

Keywords: by Dina Gerdeman

14 Oct 2008
Research & Ideas

Should You Bring Advertising Expertise In-House?

agreements with outside agencies, large advertisers are in a stronger bargaining position than are smaller advertisers to capture the size-related economies available to independent agencies. Consistent with this line of reasoning, our... View Details

Keywords: by Sarah Jane Gilbert; Advertising

17 Sep 2001
Research & Ideas

Let Customers Call the Shots

want as a resource to negotiate better deals and to clean up their personal marketing environment. Empowerment is sometimes captured in the slogan "get what you want, when you want it, where you want it, on your own terms."... View Details

Keywords: by Martha Lagace

Web

Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School

serving every man, woman, and child in America.” 42 Photographs captured symbols of the corporation’s industrial power—from expansive views of mining and transporting iron ore, limestone, and coal to detailed shots of employees operating... View Details

Web

Research Resources | Baker Library

Research Resources The Polaroid Corporation Collection at Baker Library is exceptionally comprehensive, capturing every aspect of the firm’s sixty-four-year history (1937-2001). Spanning over 3,500 linear feet, the collection features... View Details

Publications