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  • Web

Scrapbooks & Collectibles- The Art of American Advertising

subject theme. Advertisers encouraged repeated purchases by capitalizing on the desire of customers to collect a complete series. Coffee, tea, and tobacco companies, for example, produced groups of trade cards with specific themes such as... View Details
  • 01 Mar 2013
  • News

Opening the Door

consumer-driven system would require transparency in health-care quality and costs. Can you imagine shopping in a supermarket where you don't know products' prices or ingredients? In the 1930s, President Roosevelt created the SEC to oversee the View Details
Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Management
  • 04 Nov 2008
  • First Look

First Look: November 4, 2008

endeavors remain "unnatural acts": Far too many large businesses are better at stifling innovation than at capitalizing on it, better at optimizing local operations than at integrating them for the good of the enterprise and its... View Details
Keywords: Martha Lagace
  • 21 Apr 2015
  • First Look

First Look: April 21

Murat Ülker, the chairman of Yildiz, decides to change the management structure and encourage rethinking brand positioning, channels, and communications in the U.S. market. How was the Godiva brand affected by the execution problems of... View Details
Keywords: Carmen Nobel & Sean Silverthorne
  • 12 Oct 1999
  • Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

doctoral candidate Lisa R. Klein and MIT professor Ernst R. Berndt, offer some important insights. The researchers begin by identifying forces both inside and outside the media industry that are influencing its rapid evolution. Then, within the context of these... View Details
Keywords: by Peter K. Jacobs; Advertising
  • 12 Oct 2006
  • First Look

First Look: October 12, 2006

and emotion is, thus, critical to designing organizations, control systems, and governance structures that promote desired behaviors. Teaching Purpose: Some model of human nature, implicitly if not explicitly, guides any manager's... View Details
Keywords: Sean Silverthorne
  • 08 Jul 2014
  • First Look

First Look: July 8

income rather than to maximize the capital value of the savings. Publisher's link: http://hbr.org/2014/07/the-crisis-in-retirement-planning/ar/1 July-August 2014 Harvard Business Review Sustainability in the Boardroom: Lessons from Nike's... View Details
Keywords: Carmen Nobel
  • 11 Dec 2007
  • First Look

First Look: December 11, 2007

salient, and so understanding these dynamics will be helpful for researchers addressing institutional isomorphism and change. Download the paper: http://www.hbs.edu/research/pdf/08-034.pdf   PublicationsEntrepreneurship and Global View Details
Keywords: Martha Lagace
  • 01 Dec 2016
  • News

Case Study: Sweat the Technique

version first. Launch it to test real demand and to better understand usage patterns and segments. If it is successful, raising more capital for developing the digital shouldn’t be a problem. You can then position a more sophisticated... View Details
Keywords: Dan Morrell
  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

focuses on incentives, responsibilities, and structures, we adopt a process perspective and find that integration was achieved despite an incentive structure which did not support it. By drawing a distinction between the incentive... View Details
Keywords: Martha Lagace
  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

statements about their commitment to long-term success. To understand the disconnect, we examine how S&P500 companies are actually allocating capital and show that firms are in fact plowing substantial amounts of View Details
Keywords: Sean Silverthorne
  • 09 Sep 2008
  • First Look

First Look: September 9, 2008

emphasis on valuation and capital structure. Serves as the basis for a bankruptcy reorganization game that has been used for many years in Creating Value Through Corporate Restructuring, a second-year finance course. The game is played in... View Details
Keywords: Sean Silverthorne
  • 15 Sep 2015
  • First Look

September 15, 2015

account for the majority of sales and revenue. To tackle this challenge, we use machine learning techniques to estimate historical lost sales and predict future demand of new products. The nonparametric structure of our demand prediction... View Details
Keywords: Sean Silverthorne
  • 19 Nov 2007
  • Lessons from the Classroom

Teaching The Moral Leader

where morality and leadership intersect: "What is the nature of a moral challenge?" "How do people 'reason morally'?" "How is moral leadership different from leadership of any other kind?" Q: The course has a unique View Details
Keywords: by Sarah Jane Gilbert; Education
  • 17 May 2010
  • Research & Ideas

What Brazil Teaches About Investor Protection

size of stock markets across countries and on the ownership structure of railways and other companies in France. In one of his books he argues that France was the largest "financial democracy" in the world, because of the large... View Details
Keywords: by Sean Silverthorne; Banking; Financial Services
  • 01 Dec 2022
  • News

December 2022 Alumni and Faculty Books and Podcasts

and potential often fail for one simple reason―the enormous challenge for investor relations and fundraising professionals to raise the necessary capital to make the fund profitable. Marketing Alternative Investments builds on the... View Details
  • 20 Sep 2016
  • First Look

September 20, 2016

focusing on trust and reputation mechanisms. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51606 Harvard Business School Case 916-033 Advika Consulting Services: Challenges and Opportunities in Managing Human View Details
Keywords: Sean Silverthorne
  • 01 Mar 2010
  • News

Lords of Strategy

customers, in other words — and its position vis-à-vis competitors. If an enterprise had different lines of business, it might view these in historical terms — “First we got into radio, which led us into television” — or as a capital... View Details
Keywords: Garry Emmons; Publishing Industries (except Internet); Information; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services
  • 21 May 2018
  • News

Community Partners Delivers “Expert Goodness” to the Bay Area

volunteers “have helped the city capitalize on the innovation sprouting from Silicon Valley, through specific initiatives such as designing the structure of the city’s startup incubator, developing... View Details
Keywords: Margie Kelley
  • 22 Feb 2011
  • Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

of the action. When participants do not "see" or feel responsible for the whole, a dynamic ecosystem can easily evolve into a state of dangerous instability, as in the financial crisis of 2008-09, or even collapse, as in the Internet bust of 1999-2000. Thus... View Details
Keywords: by Sean Silverthorne