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Show Results For
- All HBS Web
(1,359)
- People (1)
- News (520)
- Research (684)
- Events (3)
- Multimedia (27)
- Faculty Publications (408)
- 01 Mar 2007
- News
Letters to the Editor
Chuck Porter and the type of work he wanted to do, I think this may have been an intentional and very smart strategy. Advertising campaigns for products with strong points of differentiation are much more fun and easier to develop in a... View Details
- 01 Jun 1996
- News
Class Acts
As a part of his campaign strategy for the Student Association presidency, Dobron took the unusual step of creating a team of four sectionmates to help him develop a platform based on issues of importance to the student body. Once... View Details
- 19 Apr 2016
- First Look
April 19, 2016
campaign backfired because the Electoral Commission failed to fulfill its commitment to deliver a transparent and peaceful election. The decrease in trust is stronger in areas that experienced election-related violence and for individuals... View Details
Keywords: Sean Silverthorne
- Web
Staff Directory | Baker Library
serving as the Email and CRM Specialist at HBS Working Knowledge. With years of expertise using various email and CRM tools and a graphic design background, Kelsey combines creativity with strategic insight to excel in email campaigns and... View Details
- 25 Sep 2017
- Research & Ideas
Why Politics is Failing America, and What Business Can Do To Help
$16 billion, and nearly 20,000 jobs could be attributed to campaign staffing, consulting, and lobbying. The political media also benefitted, with most major news outlets posting record advertising revenues last year as a result of... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- 10 Feb 2003
- Research & Ideas
Women at Work
"There's no way they're going to hire a temp secretary to fill a financial analyst position," everybody told her. But Cook was determined. She campaigned for the job tirelessly, and got it. "I wanted to do such a great job... View Details
Keywords: by Wendy Guild
- 15 Jun 2020
- News
Alumni and Faculty Books for June 2020
elections work and how we make our laws. Their bracing assessment and practical recommendations cut through the endless debate about various proposed fixes, such as term limits and campaign finance reform. The result: true political... View Details
- 01 Jun 2005
- News
Profiles from the Class of 2005
exploratory campaign for the Republican presidential nomination in 2000. Forty-eight states, half a million miles, and a year later, Quayle dropped out, and Flannery moved on — with no regrets. “It was a fantastic experience,” he says.... View Details
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details
Keywords: by HBS News
- 12 Jan 2016
- First Look
January 12, 2016
https://cb.hbsp.harvard.edu/cbmp/product/816052-PDF-ENG Harvard Business School Case 616-015 BandPage (A) BandPage CEO James "J" Sider is about to receive results from BandPage's targeted advertising campaign on music streaming... View Details
Keywords: Carmen Nobel
- 05 Jan 2010
- First Look
First Look: January 5
participation in the political process to his controversial campaigns for the U.S. presidency. Purchase this case: http://cb.hbsp.harvard.edu/cb/product/409117-PDF-ENG View Details
Keywords: Martha Lagace
- 01 Dec 2015
- News
Golden State of Mind
(formerly Draper Fisher Jurvetson), the venture capital firm he founded in 1985 as a small business investment company called Draper Associates. Conventionally dressed, his tie nonetheless depicts a map of California divided into six states, a cause he View Details
Keywords: Julia Hanna
- 06 Feb 2006
- Research & Ideas
Sorting Out the Patent Craze
doesn't manufacture—computer memory systems. It makes money by licensing its patented designs to other companies, who manufacture computer memory and sell it to computer makers. Over the course of the 1990s, however, Rambus engaged in an extended View Details
- 25 Nov 2008
- First Look
First Look: November 25, 2008
environmental powerhouses: Greenpeace and World Wildlife Fund for Nature (WWF). Active in 100 countries, WWF works with governments, businesses, other NGOs, and communities to set up conservation programs to preserve natural habitat. In contrast, Greenpeace works to... View Details
Keywords: Martha Lagace
- 08 Mar 2013
- News
The Accidental Innovator
number one objective is not to mess up a good thing, so we will definitely remain a not-for-profit, because it generates so much goodwill and signals to people that we are genuine about what we’re trying to do. We are contemplating a capital View Details
- 01 Jun 2004
- News
Life Lessons
America and the Caribbean. Gertsacov is particularly intrigued by the power of the media and its impact on the developing world. He spent last summer developing Grita (Speak Up), an on-air campaign for MTV Networks Latin America that aims... View Details
- 18 Aug 2021
- News
Alumni on the Black Lives Matter Movement
organization dedicated to improving educational access, quality, and outcomes for children from underprivileged backgrounds. In response to the Black Lives Matter movement, the foundation launched a crowdfunding campaign that has raised... View Details
- 20 Aug 2001
- Research & Ideas
Making an Ally of Uncle Sam
consortium inhibited competition. The FCC finally approved the new cable in July 1999, and also announced that it would launch a broad inquiry into the undersea-cable business. Global Crossing's carefully constructed lobbying campaign... View Details
- 01 Jun 1998
- News
Diversity and Community
the company to make more of an outreach to such customers. IBM responded with a special advertising campaign that resulted in more business and spurred the company's thinking about potential, untapped applications and uses for its... View Details
Keywords: Garry Emmons
- 31 Jan 2017
- Research & Ideas
The Dow at 20,000: What's That All About?
statements during the campaign have also raised a sense of uncertainty and ambiguity on several fronts. One of them that I think could result in a significant drawback is trade. Since the companies in the Dow are global, they could be... View Details
Keywords: by Jim Aisner