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Show Results For
- All HBS Web
(1,616)
- People (5)
- News (101)
- Research (1,435)
- Multimedia (6)
- Faculty Publications (1,309)
- March 1993 (Revised January 1998)
- Case
Gallo Rice
By: John A. Quelch
Describes a company marketing branded rice products to three different countries--Italy, Argentina, and Poland. Explores the differences and similarities between the countries in terms of consumers, competition, products, and margins. View Details
Quelch, John A., and Nathalie Laidler. "Gallo Rice." Harvard Business School Case 593-018, March 1993. (Revised January 1998.)
- November 1991
- Supplement
G. Heileman Brewing Co. (C): Public Controversy Over PowerMaster
Supplements the (A) case. Designed as an in-class handout. View Details
Keywords: Food and Beverage Industry
Greyser, Stephen A. "G. Heileman Brewing Co. (C): Public Controversy Over PowerMaster." Harvard Business School Supplement 592-049, November 1991.
- January 1992 (Revised March 1995)
- Teaching Note
Dunkin' Donuts (E): 1988 Distribution Strategies, Teaching Note
By: Walter J. Salmon
Teaching Note for (9-589-017). View Details
- November 1991
- Supplement
G. Heileman Brewing Co. (B): The ""Nightline"" Decision
Supplements the (A) case. View Details
Keywords: Food and Beverage Industry
Greyser, Stephen A. G. Heileman Brewing Co. (B): The ""Nightline"" Decision. Harvard Business School Supplement 592-018, November 1991.
- October 1990 (Revised May 1991)
- Case
McConnell Salmon
By: Ray A. Goldberg
Keywords: Food and Beverage Industry
Goldberg, Ray A. "McConnell Salmon." Harvard Business School Case 591-041, October 1990. (Revised May 1991.)
- June 1990
- Case
Coors and ""60 Minutes""
By: Stephen A. Greyser and Norman Klein
Keywords: Food and Beverage Industry
- April 1990
- Case
Nestle Alimentana S.A. -- Infant Formula (Abridged)
By: James E. Austin
The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details
Keywords: Product Marketing; Emerging Markets; Developing Countries and Economies; Distribution Channels; Marketing Strategy; Cross-Cultural and Cross-Border Issues; Food; Business Subsidiaries; Food and Beverage Industry; United States; Switzerland
Austin, James E. "Nestle Alimentana S.A. -- Infant Formula (Abridged)." Harvard Business School Case 590-070, April 1990.
- November 1989 (Revised December 1989)
- Case
Grand Metropolitan ... Adding Value to Foods
By: Ray A. Goldberg
Keywords: Food and Beverage Industry
Goldberg, Ray A. "Grand Metropolitan ... Adding Value to Foods." Harvard Business School Case 590-056, November 1989. (Revised December 1989.)
- November 1987 (Revised February 1988)
- Case
Loblaw Companies Ltd.--1987
By: Ray A. Goldberg
Goldberg, Ray A. "Loblaw Companies Ltd.--1987." Harvard Business School Case 588-039, November 1987. (Revised February 1988.)
- September 1985 (Revised September 1987)
- Case
H.J. Heinz Co.: Plastic Bottle Ketchup (A)
By: John A. Quelch
The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it. View Details
Quelch, John A. "H.J. Heinz Co.: Plastic Bottle Ketchup (A)." Harvard Business School Case 586-035, September 1985. (Revised September 1987.)
- August 1984 (Revised April 1985)
- Teaching Note
Pepsi-Cola United Kingdom (A), (B), and (C), Teaching Note
Teaching Note for (9-584-052), (9-584-053), and (9-584-054). View Details
- May 1984 (Revised October 1985)
- Teaching Note
Dunkin' Donuts (C): Growth Strategy, Teaching Note
Teaching Note for (9-584-041). View Details
Keywords: Food and Beverage Industry
- June 1984 (Revised January 1989)
- Teaching Note
Raymond Mushroom Corp., Teaching Note
Teaching Note for (9-584-093). View Details
Keywords: Food and Beverage Industry
- May 1984 (Revised August 1987)
- Case
Raymond Mushroom Corp.
In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference. View Details
Keywords: Product Positioning; Advertising; Decisions; Price; Management Teams; Food and Beverage Industry
Shapiro, Benson P. "Raymond Mushroom Corp." Harvard Business School Case 584-093, May 1984. (Revised August 1987.)
- June 1983 (Revised October 1993)
- Case
ValuPlus Supermarkets, Inc.
By: Walter J. Salmon
Keywords: Food and Beverage Industry
Salmon, Walter J. "ValuPlus Supermarkets, Inc." Harvard Business School Case 583-164, June 1983. (Revised October 1993.)
- March 1981 (Revised July 1985)
- Supplement
Morris Alper & Sons, Inc. (D): Introduction to Video 2
Introduces Video 2. View Details
Keywords: Food and Beverage Industry
Shapiro, Benson P. "Morris Alper & Sons, Inc. (D): Introduction to Video 2." Harvard Business School Supplement 581-101, March 1981. (Revised July 1985.)
- January 1978 (Revised April 1994)
- Case
Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion
Greyser, Stephen A. "Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion." Harvard Business School Case 578-133, January 1978. (Revised April 1994.)
- March 1991 (Revised January 1996)
- Case
The General Mills Board and Strategic Planning
By: Jay W. Lorsch
Examines the General Mills Board of Directors' role in the General Mills joint venture with Nestle S.A. to sell cereals outside of North America. It raises the more general question of the appropriate role for the board of directors in strategy formulation. View Details
Keywords: Joint Ventures; Trade; Corporate Governance; Managerial Roles; Expansion; Food and Beverage Industry; North America
Lorsch, Jay W. "The General Mills Board and Strategic Planning." Harvard Business School Case 491-117, March 1991. (Revised January 1996.)
- December 1984
- Teaching Note
Colonial Food Services Co., James Cranston, and Eugene Kirby (A), Teaching Note
By: Michael Beer
Teaching Note for (9-478-005), (9-478-006), and (9-478-007). View Details
Keywords: Food and Beverage Industry