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  • Article

Imagining the Future: Memory, Simulation and Beliefs

By: Pedro Bordalo, Giovanni Burro, Katherine B. Coffman, Nicola Gennaioli and Andrei Shleifer
How do people form beliefs about novel risks, with which they have little or no experience? Motivated by survey data on beliefs about Covid we collected in 2020, we build a model based on the psychology of selective memory. When a person thinks about an event,... View Details
Keywords: Expectations; Memory; COVID-19 Pandemic; Risk and Uncertainty; Cognition and Thinking
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  • Research Summary

Impact of Technology on Industry Structure and Competitive Strategy

By: Stephen P. Bradley
Stephen Bradley’s research has focused for several years on the impact of technology on industry structure and competitive strategy. In particular he has been studying the convergence of information technology and telecommunications and how this convergence is... View Details
  • Research Summary

Innovating in Energy: Learning from High-Potential Ventures

By: Joseph B. Lassiter

My work at HBS has always focused on high-potential ventures.  Most recently, these have been professionally financed start-ups and buyouts in newly emerging energy and cleantech businesses. These ventures tend to be based on innovative insights into technology and... View Details

  • Research Summary

International Competitiveness in High Technology and Science Based Sectors

By: Gary P. Pisano

This research project examines shifts in competitive capabilities of companies and countries in high technology and science based businesses.  It is particularly concerned with the potential loss of such capabilities in various industrial sectors in the... View Details

  • Teaching Interest

Interpretability and Explainability in Machine Learning

By: Himabindu Lakkaraju

As machine learning models are increasingly being employed to aid decision makers in high-stakes settings such as healthcare and criminal justice, it is important to ensure that the decision makers correctly understand and consequent trust the functionality of these... View Details

  • Research Summary

Lean Startup Management Practices

By: Thomas R. Eisenmann

Many information technology startups have embraced "lean startup" management practices. Lean startups confront high levels of uncertainty about both customer problems and product solutions: the strength of demand for new... View Details

  • Research Summary

Managing Product Development in Rapidly Changing Environments

By: Alan D. MacCormack
A consistent finding in many studies of innovation is the repeated failure of established firms when faced with radical changes in their core markets or technologies. Professor MacCormack's research takes the view that many of these failures can be attributed to the... View Details
  • Teaching Interest

Managing the Future of Work (MBA Education—Elective Curriculum)

By: Christopher T. Stanton

The nature and scope of work is changing rapidly, creating massive business challenges in the shadow of broader political and social shifts.  HBS launched a major initiative in 2017 on Managing the Future of Work to define these workplace issues and... View Details

  • 2023
  • Chapter

Marketing Through the Machine’s Eyes: Image Analytics and Interpretability

By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan
he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the... View Details
Keywords: Transparency; Marketing Research; Algorithmic Bias; AI and Machine Learning; Marketing
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Negotiation

By: Kevin P. Mohan

Managerial success requires the ability to negotiate. Whether you are forging an agreement with your suppliers, trying to ink a deal with potential customers, raising money from investors, managing a conflict inside your firm, or resolving a dispute that is headed... View Details

  • Research Summary

Nonprofits and the Net

By: James E. Austin
This research examined the strategic use of the internet by existing nonprofit organizations and the creation of new internet based organizations that are operating in the social sector, particularly in the philanthropic segment. Resulting publications: 'The... View Details
  • Research Summary

Of Measurement and Mission: Accounting for Performance in Non-Governmental Organizations

By: Debora L. Spar
As members of civil society NGOs would seem to have a built-in proclivity towards representation: towards working on behalf of some group of people, or toward some specific goal. Yet in practice such moments of accountability are rare. Unlike other social agents,... View Details
  • Teaching Interest

Overview

By: Michael W. Toffel
Professor Toffel teaches the required first-year MBA course Technology and Operations Management (TOM).

He also coordinates and teaches the Doctoral Seminar in Technology and Operations Management to help... View Details

Keywords: Environmental Sustainability; Operations; Supply Chain Management; Government Legislation; Non-Governmental Organizations; Multinational Firms and Management
  • Research Summary

Overview

By: Feng Zhu
Professor Zhu’s research focuses on the design of platform business models and its impact on platform performance. Platforms have become central to our economy. A platform is a product or service that enables two or more customer groups to interact. For example,... View Details
  • Research Summary

Overview

By: Rob Markey
Most companies' leaders declare their commitment to delivering value to customers. Many have adopted language such as "customer-centric" or "customer-obsessed." Companies that consistently earn top marks for customer loyalty in their industry deliver total shareholder... View Details
Keywords: Customer Base Analysis; Customer Lifetime Value; Customer Experience; Customer Loyalty; Service Profit Chain; Management Accounting; Project Evaluation And Resource Allocation; Customer Value and Value Chain; Customer Satisfaction; Valuation; Customer Focus and Relationships
  • Research Summary

Overview

By: Robert S. Kaplan
Kaplan introduced time-driven activity-based costing (TDABC) to provide the cost component in Michael Porter's Value Based Health Care framework of delivering superior patient outcomes at lower societal cost. TDABC is becoming the global standard for health care... View Details
Keywords: Activity-based Costing And Management; Time-Driven ABC; Balanced Scorecard; Carbon Accounting; Carbon Credits; Inclusive Growth; Risk Management; Health Industry
  • Research Summary

Overview

By: Kyle R. Myers
Professor Myers studies the economics of what determines the rate and direction of innovation. He has examined the reallocation of scientists through the use of targeted research grants at the National Institutes of Health, and is working to further understand how... View Details
Keywords: Technology Networks; Commercialization; Science-Based Business; Research and Development; Knowledge Management; Patents; Innovation Strategy; Technological Innovation; Health Care and Treatment; Entrepreneurship; Health; Innovation and Invention; Science; Technology; Knowledge; Intellectual Property; Economics; Microeconomics; Biotechnology Industry; Health Industry; Pharmaceutical Industry; Technology Industry
  • Research Summary

Overview

By: Mattias E. Fibiger
Professor Fibiger conducts research on twentieth-century international history, focusing primarily on political economy and international relations in Southeast Asia.

Professor Fibiger's first book is entitled Suharto's Cold War: Indonesia, Southeast... View Details
Keywords: Authoritarianism; Political Economy; Foreign Aid; Foreign Direct Investment; Foreign Policy; Southeast Asia; United States; Finance; International Economy; International Capital Markets; History; International Relations; National Security; Government and Politics; Development Economics; Southeast Asia; United States; Indonesia; Philippines; Malaysia; Singapore
  • Research Summary

Overview

By: Antonio Moreno
One major theme of Professor Moreno’s research has been retail channel integration and so-called “omnichannel retail.” In omnichannel retail, retailers provide their customers with a shopping experience that may involve different channels in a way that aims to be... View Details
Keywords: Omnichannel; Omni-channel; Omnichannel Retail; Omnichannel Retailing; Retail; Customer Value and Value Chain; Information Management; Technological Innovation; Distribution; Distribution Channels; Logistics; Product; Product Design; Service Delivery; Supply Chain; Supply Chain Management; Information Technology; Internet; Online Technology; Technology Adoption; Technology Platform; Retail Industry; Technology Industry; Service Industry; Europe; Spain; Latin America
  • Research Summary

Overview

By: Chiara Farronato
Based on a broad interest in the economics of innovation and the Internet, Professor Farronato concentrates her research on the evolution of e-commerce and peer-to-peer online platforms, including platform adoption, economies of scale, and drivers of heterogeneous... View Details
Keywords: Digital Platforms; Antitrust; Network Effects; E-Commerce Strategy

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