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May 2019
Teaching Note

JUUL and the Vaping Revolution

By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta

Teaching Note for HBS No. 619-006. View Details

Leroy A. Lincoln

Under Lincoln’s leadership, Metropolitan became an ardent supporter and provider of public health education while his company achieved record levels of profitability. For many years, the company promoted health and safety through View Details

Keywords: Finance

George H. Hartford

Expanding beyond its initial base of imported tea products, Hartford established one of the largest chains of grocery stores, The Great Atlantic and Pacific Tea Company (A&P) in the United States. Hartford was an early proponent of View Details

Keywords: Retail

28 Jan 2002
Research & Ideas

Read All About It! Newspapers Lose Web War

facing the Internet. Note that in the newspaper industry, digital content initially started with different advertising customers, a different business model, and a whole set of performance characteristics that made it appear unattractive... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Information; Publishing

Dr. R.S. Sodhi

Keywords: Dairy

L. Lowry Mays

Beginning with one small radio station in 1972, Mays went on to create a massive media empire under the name Clear Channel Communications. Mays was particularly aggressive in acquiring new entities as deregulation spread to the radio and telecommunications industries.... View Details

Keywords: Entertainment & Broadcast Media

Portrait Project

Jessica Decklinger

for commanding attention in just about any room. She never apologized for raising three kids on her own, or for becoming a successful advertising executive. She never apologized for teaching us to feel thankful. She never apologized for... View Details

28 Nov 2007
Research & Ideas

B2B Branding: Does it Work?

ingredient brand. It makes zero sales to end consumers, yet Intel built a consumer demand pull for its chips that required every PC manufacturer to incorporate them and to advertise Intel Inside on their products and in their ads. Other... View Details

Keywords: by John Quelch; Consumer Products

01 Jun 1997
News

Carla Small

the internal whispers telling her that her real love centered on children and families, however, she moved to Chicago and began a promising career as an advertising executive at Leo Burnett, Inc. "It was a great experience," Small says,... View Details

Keywords: Linda Goodspeed

December 2022 (Revised February 2023)
Case

Daniel Defense: Responding to the Shooting at the Robb Elementary School in Uvalde, TX

By: Benjamin C. Esty and Daniel Fisher

At 11:33am on May 24, 2022, an 18-year-old man from Uvalde, Texas walked into the Robb Elementary School carrying a semi-automatic "AR-15-style” rifle manufactured by Daniel Defense and killed 19 children and two adults. Three days later, Representative Carolyn Maloney... View Details

Keywords: Gun Violence; Gun Policy; Second Amendment; Legal Liability; Government Legislation; Marketing Strategy; Business or Company Management; Product Marketing; Ethics; Corporate Accountability; Corporate Social Responsibility and Impact; Moral Sensibility; Crime and Corruption; Governing Rules, Regulations, and Reforms; Advertising Industry; Advertising Industry; United States

April 2020
Teaching Note

Tailor Brands: Artificial Intelligence-Driven Branding

Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Advertising Industry; Advertising Industry; United States; North America

Milton S. Hershey

Hershey founded the first mass market chocolate company in 1900. His chocolate bar was so popular that the company did not advertise it until 25 years after his death. The company’s sales grew rapidly from $622,000 in 1901 to $55 million... View Details

Keywords: Food & Tobacco

Katharine M. Graham

By hiring and supporting top-notch editors, Graham made the Washington Post into one of the top newspapers in the nation. Under Graham, the Post emerged as the country’s fifth largest daily by circulation - 602,000 daily and 828,000 on Sunday. By 1966, the Post was... View Details

Keywords: Publishing & Print Media

September 2021
Case

Publicis Groupe 2021: Changing Nearly Everything

By: Rosabeth Moss Kanter, Tonia Labruyere and Vincent Dessain

After succeeding long-time CEO Maurice Levy as top leader of the world’s third largest advertising, marketing, and communications company, headquartered in France, Arthur Sadoun accelerates digital transformation through a new platform drawing on talent from any of the... View Details

Keywords: COVID-19 Pandemic; Change Management; Transition; Transformation; Leadership; Digital Transformation; Advertising Industry; France; United States

March 2001 (Revised September 2005)
Case

Madison Avenue: Digital Media Services (C)

By July 2000, Madison Avenue had experienced extraordinary growth in sales, employees, clients, and service offerings. From late 1999 to July 2000, the company had taken several initiatives to redesign its internal processes so that the firm could continue to grow,... View Details

Keywords: Service Operations; Digital Marketing; Product Development; Growth and Development Strategy; Advertising Industry

June 2001 (Revised September 2005)
Case

Madison Avenue: Digital Media Services (B)

In late 1999, Madison Avenue was experiencing phenomenal growth in sales, clients, employees, and services provided. The stress and strain on the firm's employees was considerable and threatened to jeopardize the high-quality, active-ad management for which the firm... View Details

Keywords: Organizational Change and Adaptation; Growth Management; Service Operations; Digital Marketing; Business Processes; Advertising Industry

June 2001
Case

DoubleClick Buys Abacus (B)

By: John A. Deighton

Supplements the (A) case. View Details

Keywords: Advertising Industry

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January 1995 (Revised March 1995)
Teaching Note

Saatchi and Saatchi Company PLC: Corporate Strategy TN

By: David J. Collis

Teaching Note for (9-792-056). View Details

Keywords: Advertising Industry

February 1995
Teaching Note

Catalina Marketing Corporation TN

By: David E. Bell

Teaching Note for (9-594-026). View Details

Keywords: Advertising Industry

Eva Muraya

Keywords: Advertising and Marketing

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