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Show Results For
- All HBS Web
(1,965)
- People (6)
- News (646)
- Research (983)
- Events (2)
- Multimedia (10)
- Faculty Publications (336)
- 01 Jun 2012
- News
Alumni Book Briefs
creating a good narrative in selling effectively. Just Start: Take Action, Embrace Uncertainty, Create the Future by Leonard A. Schlesinger (DBA 1979) and Charles F. Kiefer, with Paul B. Brown (Harvard Business Review Press) In an environment where change is constant... View Details
- 20 Nov 2007
- First Look
First Look: November 20, 2007
a new toothpaste that had helped drive Colgate to a record value share in the important U.S. market, was in the global pipeline for 2005. Burton had on his desk the proposed marketing launch plans for CMF in China and Mexico. Each View Details
Keywords: Martha Lagace
- 23 Jun 2015
- First Look
First Look: June 23, 2015
in-house agency model are analyzed, and the competitive position that in-house agencies presently occupy in relation to external providers is assessed. Two case examples of successful internal/external agency collaboration are presented.... View Details
Keywords: Sean Silverthorne
- 01 Sep 2020
- News
Giving Amazon the Boot
seriously rough spring, where I wondered if we were going to make it, we might end up overall better for the year than I’d planned back in February,” Ford says. Ranch Road Boots is just one example of the companies, both small and large,... View Details
- 01 Dec 2014
- News
Alumni and Faculty Books for December 2014
knowledge loss, identify the deep smarts essential to their business, use techniques for transferring knowledge when its loss is imminent, identify and implement long-term transfer program apprenticeships, set up individual learning plans... View Details
- 01 Dec 2015
- News
Launch Codes
but a lot of them,’” says Gernon. After earlier posts in health care tech and brand marketing, Gernon worked with a number of successful startups—including MotherNature.com, which had a $50 million IPO. More recently, she discovered a... View Details
Keywords: Dan Morrell
- 11 Mar 2021
- Blog Post
A Year as Co-Presidents: Q+A with AASU's Bukie Adebo (MBA 2021) and Alexis Jackson (MBA 2021)
execute some of our community-building goals because of COVID-19. We planned to have a full in-person retreat, but that wasn't possible. We're still working to adapt our social programming to the hybrid format. We were slow to make the... View Details
- Web
Career risks and professional growth: Finding a fulfilling career with Paige Arnof-Fenn (MBA 1991) - Recruiting
perspective. When she asked me what I liked most about my finance job, my answer—running ads, planning events, and creating promotional items—had nothing to do with finance. She told me that what I was describing was marketing. That... View Details
- 01 Mar 2009
- News
Repurposing Leaders to Attack Social Problems
FROM SUCCESS TO SIGNIFICANCE: Kanter (at left) with several of this year’s ALI fellows. Baby boomers of the world, arise! Calling it “an opportunity to deploy people to fix the world’s problems,” HBS professor Rosabeth Moss Kanter... View Details
- 21 Jul 2015
- First Look
First Look: July 21, 2015
school, but before college, would help students build self-awareness, learn about the world, and develop grit. In turn, GCY felt these attributes laid the foundation for success in college and beyond. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
the heterogeneous payment requirements across the multiple payers and health plans contracting with the academic health center. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54127 March–April 2018 Harvard Business... View Details
Keywords: Sean Silverthorne
- Web
Kraft Precision Medicine Accelerator - Health Care
leading to more advancements. The issue they discovered was that the structure of the cure ecosystem wasn’t built around business efficiencies. Organizations, which are often solely research-focused, could achieve so much more by building and implementing comprehensive... View Details
- 28 Apr 2023
- Blog Post
Creating a Workplace That Supports Employees in Work and Life
“Support from CEOs made me know that the wellbeing and success of LGBTQ+ talent was on their mind and a priority.” Paul Donaher (MBA 1981) echoed the point about senior leadership support and offered a suggestion on how to build that... View Details
Keywords: All Industries
- 22 Jun 2011
- Sharpening Your Skills
Sharpening Your Skills: Motivation
Dynamic Structural Analysis of Bonus-Based Compensation Plans Companies generally pay their sales staff with some combination of salary, commissions, and bonuses for meeting quotas—with sales force costs averaging about 10 percent of... View Details
Keywords: Re: Multiple Faculty
- 01 Dec 2010
- News
The Father of Modern Advertising
scandal, Lasker pushed for the creation of a baseball commissioner. He was also an influential philanthropist behind the success of Planned Parenthood and the American Cancer Society. The Lasker that pops... View Details
- 01 Apr 2002
- News
Q&A - Mark Fields
Concluding a successful tenure at Mazda, Mark Fields was appointed on April 19 to head the Premier group, a London-based unit of Ford Motor Company, which controls Mazda. The Premier group, a $23 billion company, includes brands such as... View Details
- 16 Oct 2006
- Research & Ideas
Report from China: The New Entrepreneurs
companies, I don't think we were very surprised. Impressed, yes, but not surprised. Q: What's a "sea turtle" and why is it important in discussing the development of entrepreneurism in China? There are many paths to successful... View Details
Keywords: by Sean Silverthorne
- 01 Sep 2004
- News
A Market-Based Prescription
system because there will be fewer obstacles standing in the way of physician innovations, and because — if markets follow money, which we teach in business school — the successful management of chronic diseases and conditions is where... View Details
- 16 Apr 2019
- First Look
New Research and Ideas, April 16, 2019
brothers had in total seven children. What should the three brothers do strategically with the company and how should they address the generational transfer? Did it make sense for the brothers to plan on passing their majority ownership... View Details
Keywords: Dina Gerdeman
- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
used. Separation seemed to help companies untangle the contradictory imperatives of threat and opportunity. Released from obligations to the parent organizations, freestanding ventures were more likely to view the new business as an independent opportunity and frame... View Details
Keywords: by Clark Gilbert & Joseph L. Bower