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  • July 2020 (Revised January 2021)
  • Case

Pattern Brands

By: Sunil Gupta, Elie Ofek and Julia Kelley
In March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies—such as inability to scale and... View Details
Keywords: Direct-to-consumer; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Business Model; Business Startups; Growth and Development Strategy; Demand and Consumers; Business Strategy; Diversification; Competitive Advantage; Consumer Products Industry; Consumer Products Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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  • June 2024 (Revised August 2024)
  • Case

Revlon India's Turnaround: Navigating Online-Offline Decisions Using a Balanced Scorecard

By: Tatiana Sandino and Samuel Grad
Revlon India was founded as a joint venture in 1995, pairing the industrial conglomerate UMG with the global beauty brand Revlon, Inc. to bring international color cosmetics to India. After growing rapidly and pioneering the Beauty Advisor (BA) model in India, the... View Details
Keywords: Balanced Scorecard; Restructuring; Training; Supply Chain Management; Distribution; E-commerce; Business Model; Business Plan; Decision Choices and Conditions; Marketing Strategy; Alignment; Brands and Branding; Negotiation; Joint Ventures; Strategic Planning; Salesforce Management; Competition; Retail Industry; Retail Industry; Retail Industry; India
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  • 19 May 2021
  • Op-Ed

Why America Needs a Better Bridge Between School and Career

degrees, workers of color, young workers, working mothers, and workers in the industries most affected by COVID, like retail and hospitality. As we look toward a post-pandemic recovery, it will be incumbent... View Details
Keywords: by Joseph B. Fuller and Rachel Lipson
  • 23 Mar 2023
  • Blog Post

Arla Foods: How Sustainable Can A Dairy Company Be?

occur at the farm level. The remaining emissions come from operations, logistics, packaging and retail and consumer use. On Scope 1 and 2 emissions, Arla explained how they plan to secure 100% green electricity, maximize operational and... View Details
  • Web

Technology & Operations Management Awards & Honors - Faculty & Research

from the Industry Studies Association for "The Impact of Supplier Inventory Service Level on Retailer Demand" ( Manufacturing & Service Operations Management , Fall 2016) with Nathan Craig and Nicole... View Details
  • 20 Nov 2007
  • Working Paper Summaries

The “Fees → Savings” Link, or Purchasing Fifty Pounds of Pasta

Keywords: by Michael I. Norton & Leonard Lee; Retail
  • Web

National Markets - The Art of American Advertising

industrial goods.” Pamela Walker Laird, Advertising Progress: American Business and the Rise of Consumer Marketing , 1998 2 In the American economy of the early 1800s, many household items, such as soap or clothing, were made at home and... View Details
  • 18 Jul 2022
  • Research & Ideas

After the 'Crypto Crash,' What's Next for Digital Currencies?

And that percolates back to retail investors, as well. But at the same time, the entrepreneurs who are still out there swinging are getting a lot done and creating a lot of value. And remember: not all crypto products are purely... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Financial Services; Technology
  • September 2020 (Revised February 2021)
  • Case

Zameer Kassam Fine Jewelry: Engaging Clients

By: Ryan W. Buell and Amy Klopfenstein
Zameer Kassam Fine Jewelry (ZKFJ) designs custom engagement rings that tell the story of a couple’s relationship. The case describes the company’s process for engaging clients, which has historically been a relatively offline, high-touch experience. Obliged by... View Details
Keywords: Customer Engagement; Service Delivery; Health Pandemics; Internet and the Web; Customer Satisfaction; Organizational Change and Adaptation; Growth and Development; Retail Industry
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  • June 2020
  • Case

What IKEA Do We Want?

By: Juan Alcácer, Cynthia A. Montgomery, Emilie Billaud and Vincent Dessain
In 2018, Swedish furniture maker IKEA was undergoing a significant transformation. Challenged by the rise of online shopping and changing consumer behavior, and mourning the death of its founder, the Company's top executives knew they had to step out of their comfort... View Details
Keywords: Business Strategy; Transformation; Leading Change; Mission and Purpose; Business Model; Emerging Markets; Customer Focus and Relationships; Organizational Culture; Disruption; Consumer Products Industry; Retail Industry; Europe; Netherlands; Sweden; China; India; United States
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  • 12 Feb 2021
  • News

How Dunkin’ Donuts Took Over the World

joining the family business, but had no idea that I'd be asked to assume responsibility for the overall business. When I went off to school, early on, the business was an industrial feeding business with lots of these trucks that went... View Details
Keywords: brands; leadership; management; strategy; operations; career; Retail Trade; Retail Trade
  • Web

In the News - Creating Emerging Markets

Professor Geoffrey Jones, Flipkart's sale to Walmart didn't signal that founders of the online retail firm were less patriotic than an earlier generation of business leaders. It meant they were driven by different value system. 08 Jun... View Details
  • 14 Aug 2012
  • First Look

First Look: August 14

LauHarvard Business School Case 212-026 ATR KimEng is a Philippino asset management business. It is making an important decision on its own strategy going forward: should it stay independent or be taken over by a large bank in the region. Through this case, we discuss... View Details
Keywords: Sean Silverthorne
  • April 2010 (Revised April 2010)
  • Case

Mercadona

This case presents the predicament of a company trying to do right by its customers and its employees as the economic crisis of 2008 hits home. Fifteen years earlier, this Spanish supermarket chain had adopted its own version of total quality management, called the... View Details
Keywords: Customer Satisfaction; Compensation and Benefits; Employee Relationship Management; Service Operations; Business Processes; Retail Industry; Spain
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  • 12 Nov 2013
  • First Look

First Look: November 12

development of Kvadrat's retail sales operations, the implementation of new Human Resources practices, and the execution of a new organizational design. Was such an extensive growth, turnaround, and internal development agenda feasible?... View Details
Keywords: Sean Silverthorne
  • 16 Dec 2021
  • Blog Post

African American Student Union Spotlight on STEM

skill set into my comments to add to the classroom discussion. Amari Griffin (MS/MBA 2023) Where is your hometown? Chicago, Illinois. What was your pre-MBA industry and role? Automotive / Engineer. Post-MBA View Details
  • 25 Mar 2019
  • Research & Ideas

The Secret Life of Supply Chains

economy.” According to the researchers, “Supply chain industries are a distinct and large segment of the economy. In 2015, they accounted for over 53 million jobs, 43 percent of US employment.” “We think this is a breakthrough—a new way... View Details
Keywords: by Michael Blanding; Manufacturing; Service
  • January 2021 (Revised April 2022)
  • Case

Best Buy's Corie Barry: Confronting the COVID-19 Pandemic

By: William W. George and Amram Migdal
This case examines the leadership of Corie Barry, the new CEO of Best Buy, with a focus on actions the company took in 2020 to adapt to the COVID-19 pandemic. The case includes a history of Best Buy’s strategy and leadership, including the transitions between the... View Details
Keywords: COVID-19 Pandemic; Change; Disruption; Volatility; Communication; Competency and Skills; Customers; Decision Making; Ethics; Fairness; Moral Sensibility; Values and Beliefs; Finance; Cash Flow; Financial Condition; Financial Liquidity; Goods and Commodities; Corporate Governance; Health Pandemics; Human Resources; Executive Compensation; Employees; Employee Relationship Management; Resignation and Termination; Retention; Selection and Staffing; Innovation and Invention; Jobs and Positions; Job Cuts and Outsourcing; Job Design and Levels; Job Interviews; Job Offer; Labor; Employment; Human Capital; Working Conditions; Law; Leadership; Leadership Development; Leadership Style; Management; Business or Company Management; Crisis Management; Growth and Development Strategy; Management Practices and Processes; Management Style; Management Succession; Management Systems; Management Teams; Risk Management; Operations; Distribution; Order Taking and Fulfillment; Logistics; Service Delivery; Service Operations; Supply Chain; Organizations; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Outcome or Result; Personal Development and Career; Retirement; Work-Life Balance; Planning; Strategic Planning; Problems and Challenges; Relationships; Business and Community Relations; Labor and Management Relations; Risk and Uncertainty; Safety; Science; Strategy; Retail Industry; North and Central America; United States; Minnesota
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  • 18 Feb 2019
  • Book

What’s Really Disrupting Business? It’s Not Technology

entrepreneurs are more deliberate than this, beginning by analyzing the existing model in their industry and then layering their own innovation on top. But they still proceed largely by feeling their way, reacting opportunistically to... View Details
Keywords: by Danielle Kost; Retail; Retail; Retail; Retail
  • 24 Nov 2015
  • Research & Ideas

Developing Your Next CEO for the Family Business

aggressive change agents. The Non-Family Outsider Non-Family Outsider Alan Mulally (See Fig. 1) had the deep skills and experience needed to change and then grow Ford Motor Company in the worst period ever for the auto industry (with the... View Details
Keywords: Re: Andi Wang; Retail; Retail