product launch - Publications - Faculty & Research

03 Mar 2003
Research & Ideas

The Basics of Consumer Marketing in Asia

Consumer product makers looking to sell in Asia cannot expect the relative homogeneity they find in the U.S. or European countries, according to the panelists at the "Consumer Marketing in Asia" panel at the HBS Asia Business... View Details

Keywords: by Julie Jette

May 2004
Background Note

56K Modem Battle

By: David B. Yoffie and Deborah Freier

Examines the battle to set the standard for the 56K modem. Set in 1996, this case looks at how computers accessed the Internet via a telephone line, or dial-up connection, and a hardware modem. In 1995, there were 18.6 million total modem unit shipments, with market... View Details

Keywords: Announcements; Revenue; Patents; Product Launch; Network Effects; Standards; Competition; Information Infrastructure; Internet and the Web; Technology Industry; Illinois

Citation

Find at Harvard

01 Jun 2012
News

FIELD 3 Tests Students

FIELD course. FIELD 3, the final module, thrust students into experiencing the real-world roles of entrepreneur, analyst, marketer, and investor. It challenged them to refine the leadership and teamwork skills they learned in FIELD 1 last fall, and the View Details

Keywords: FIELD program

07 Jun 2024

MS/MBA Engineering Sciences Information Session

Are you an innovator who aspires to launch and lead technology ventures? Join us for a virtual event with program faculty and Admissions staff to learn more about Harvard's MS/MBA: Engineering Sciences program. Prospective students must... View Details

01 Jun 2016
News

Making It Possible to Explore and Grow

doctorate, I started out as a biologist with an interest in biofuels,” he says. “Then I began working half-time on the science and half-time on business development. I discovered that building the narrative around the company’s products... View Details

August 2010 (Revised July 2011)
Supplement

Erik Peterson at Biometra (E)

By: John J. Gabarro, Thomas J. DeLong and Jevan Soo

Presents the final outcome of the events. The Richard Jenkins at SciMat case presents a description from the executive vice-president's point of view of the series of events as reported in the Erik Peterson at Biometra (A), (B), (C), and (D) cases. The Jenkins at... View Details

Keywords: Decision Choices and Conditions; Leadership; Business or Company Management; Management Succession; Product Launch; Outcome or Result; Problems and Challenges; Behavior; Perspective

Citation

Purchase

01 Sep 2024
News

From the Classroom to Casablanca

in Casablanca. For their project, the six HBS students assigned to work with BMCE Bank (now Bank of Africa) were asked to create a digital product to attract 18 to 24-year-olds to the bank’s services. Since BMCE already had existing... View Details

Keywords: Jennifer Gillespie

John G. Searle

The pharmaceutical company that John Searle inherited from his father was moderately successful, with about $1 million in sales in 1936, but under Searle’s guidance the company grew rapidly. G. D. Searle’s biggest growth is owed to the View Details

Keywords: Healthcare

27 Nov 2017
Blog Post

Joining a Start-up: 10 Lessons Along the Way

join a start-up and the lessons she learned. 1. No pressure, no diamonds.In the cash-strapped environment of a start-up there is pressure to deliver direct results; there's no hiding behind the delayed consequences and layers of management of a bigger company. As my... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail

Rose Totino

Using her car as collateral, Totino secured a $1,500 loan to launch a pizza take-out restaurant in Minnesota. Since pizza was so new, Totino also had to bring samples of her product to the loan committee to... View Details

Keywords: Food & Tobacco

25 Jul 2007
Lessons from the Classroom

The Evolution of Apple

he also moved quickly to make some changes, announcing that archrival Microsoft would be developing core products such as its Office software for the Mac. In 1998, Apple launched the iMac, a candy-colored... View Details

Keywords: by Julia Hanna; Computer; Technology

01 Jun 2007
News

A Juicy Story

to expand its product line into handheld devices like the iPod and, now, the iPhone? The Apple case originally appeared in 1992 and has been rewritten five times since then. “The company always looks a little different, yet many of the... View Details

Keywords: Julia Hanna; Management, Scientific, and Technical Consulting Services; Professional Services

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

earlier, Freed-Finnegan and Wall had founded Index after observing the technological advantages that Amazon and other online retailers had over brick-and-mortar retailers. Index’s first product was a customer database tool that allowed... View Details

Keywords: Dina Gerdeman

13 Dec 2011
News

Carry It On

these two areas, and that gives me a very good feeling.” With John Plukas (MBA ’68), with whom he had previously founded HCW Oil and Gas, an oil-industry real estate and investment firm, Glassman launched Wainwright Bank in 1987. The bank... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Monetary Authorities-Central Bank; Finance; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

01 Dec 2010
News

How to Survive Past Start-up

Art by Craig Frazier Related Links Alumni New Venture Contest Opens Webinar series (ongoing) Entrepreneurship at HBS (video) Harvard Launches Innovation Incubator Why is it that even when smart, educated, well-networked people View Details

Keywords: Bill Murphy Jr.; News, Library, Internet, and Other Services; Information; Health and Personal Care Stores; Retail Trade

12 Sep 2018
News

Game-Changing Analytics

at multiple contact points, including ticket sales, retail transactions, digital communications, and social media,” notes Gelman, a former Crimson basketball star who also played professionally in Europe. She cites the Patriots’ launch a... View Details

10 Jan 2020
Blog Post

Know Your Audience - Recruiting HBS Students for Retail

have to be a success story. If your company is doing a turnaround and you want to hire smart MBAs to help right the ship, that will draw students in.” HBS students are eager to make an impact and to join leaders with a genuine purpose. Honestly discussing your... View Details

Keywords: Consumer Products / Retail

13 Apr 2021
News

Face Value

As a teenager in Houston, Texas, and one of the few Asian students in her high school, Vicky Tsai (MBA 2006) recognized that didn’t fit the accepted beauty standard. She was more drawn to the Western luxury skincare brands her mother sold in her beauty View Details

Web

Crisis Leadership - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School

and launched a successful advertising campaign that featured a fully mechanized exhibition of Waltham watch production methods that was displayed at international expositions. In 1876, while the rest of the... View Details

13 Oct 2003
Research & Ideas

How to Pick Managers for Disruptive Growth

eight months, and quickly established offices in Europe and Asia. Within a year it had announced forty strategic partnerships with companies such as Compaq, Hewlett-Packard, and Citibank. Pandesic executives boldly announced their first View Details

Keywords: by Michael Raynor

Publications