Publications

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February 2008 (Revised December 2011)
Case

Weber Shandwick: The Client Relationship Leader Program

By: Robert G. Eccles and Kerry Herman

In 2002 Weber Shandwick, a leading global public relations agency, instituted a Client Relationship Leader (CRL) Program for its top 32 global accounts. The purpose of the program is to ensure that all of the firm's resources across geographies, practice areas, and... View Details

Keywords: Blogs; Competency and Skills; Customer Relationship Management; Organizational Change and Adaptation; Organizational Design; Social and Collaborative Networks; Competitive Advantage; Public Relations Industry

21 Nov 2019
Research & Ideas

Do TV Debates Sway Voters?

87 percent, during the two months before an election, indicating that the information received in this period matters overall. Voters who switched candidates didn’t change their policy preferences. Voters’ policy views remained consistent, despite the onslaught of... View Details

Keywords: by Danielle Kost

10 Jun 2024
News

Reunions Recap

From May 30 to June 2, 3,750 alumni came to campus to celebrate Spring Reunions. The classes of 2019, 2014, 2009, and 2004 joined with members of the classes of 1974, 1969, 1964, 1959, and 1954 to strengthen ties with their fellow alumni and reconnect with the School.... View Details

17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

2017 Boston: Harvard Business Review Press Entering StartUpLand: An Essential Guide to Finding the Right Job By: Bussgang, Jeffrey J. Abstract—Many professionals aspire to work for startups. Executives from large companies view them as models to help them adapt to... View Details

Keywords: Sean Silverthorne

23 Aug 2011
First Look

First Look: August 23

PublicationsChallenges to Business in the Twenty-First Century Authors:Gerald Rosenfeld, Jay W. Lorsch, and Rakesh Khurana, eds. Publication:Cambridge, Mass.: American Academy of Arts and Sciences, 2011 An abstract is unavailable at this time. Book:... View Details

Keywords: Sean Silverthorne

Research Summary

Moving Beyond Direct-to-Consumer

By: Leonard A. Schlesinger

Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.

The... View Details

2018
Chapter

The Trust Imperative

By: Richard Edelman, Stephen A. Greyser, E. Bruce Harrison and Tom Martin

CHAPTER SUMMARY: Successful relationships depend on trust—trust between spouses, trust between parent and child, trust between enterprises and their stakeholders. This chapter focuses on the factors that build trust in organizations, as well as the forces that can... View Details

Keywords: Trust; Business and Stakeholder Relations; Communication

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July 2015
Case

Uncharted Play (A)

By: Shikhar Ghosh and Ali Huberlie

The case recounts the process of launching an early stage venture, from idea conception through initial efforts to validate the concept, followed by product launch, and fund raising. It emphasizes the Customer Value Proposition of the business model, and asks – Who is... View Details

Keywords: Early Stage; Female Protagonist; Value Proposition; Team Building; Founders' Agreements; Start-up; Entrepreneurship; Business Model; Business Startups; Sports; United States; North America; Nigeria; Africa

2002
Book

Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs

By: Rakesh Khurana

Corporate CEOs are headline news. Stock prices rise and fall at word of their hiring and firing. Business media debate their merits and defects as if individual leaders determined the health of the economy. Yet we know surprisingly little about how CEOs are selected... View Details

Keywords: Managerial Roles; Selection and Staffing; Personal Characteristics; Experience and Expertise; Investment Activism; Corporate Strategy

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April 2020
Teaching Note

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery

Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details

Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States

04 Jun 2020
Book

It’s Not About You: Why Leaders Need to Look Outward

UNLEASHED: The Unapologetic Leader's Guide to Empowering Everyone Around You by Frances Frei and Anne Morriss. Copyright 2020 Frances Frei and Anne Morriss. All rights reserved. About the Author Kristen Senz is a writer and social media... View Details

Keywords: by Kristen Senz

October 2020 (Revised July 2023)
Case

The Walt Disney Company: The 21st Century Fox Acquisition and Digital Distribution

By: David J. Collis

This case describes the acquisition of 21st Century Fox by the Walt Disney Company and the subsequent launch by Disney of three streaming channels to compete with Netflix. View Details

Keywords: Disney; Streaming; Corporate Strategy; Mergers and Acquisitions; Distribution; Competitive Strategy; Vertical Integration; Media and Broadcasting Industry

Web

Video - Institute For Strategy And Competitiveness

Michael E. Porter presents at the Shared Value Leadership Summit on how creating both business and social value makes a company stand out against the competition. 22 JANUARY 2015 Media Mention Divergence Is the Narrative of U.S. Economy... View Details

22 Apr 2019
Research & Ideas

Why Salespeople Struggle at Leading

says, noting that according to US Bureau of Labor Statistics, 12 percent of the workforce is listed as salespeople, a figure that has grown in the 21st century. Plus, the $900 billion that is spent on sales forces by US companies is three times what firms spend on all... View Details

Keywords: by Dina Gerdeman

November 2018 (Revised February 2019)
Case

Israel at 70: Is it Possible to (re)Brand a Country?

By: Elie Ofek and Sarah Gulick

In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country’s brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry... View Details

Keywords: Branding; Brand Management Of Places; Nation Branding; Brand Positioning; Public Diplomacy; Marketing Communication; Brands and Branding; Marketing Communications; Perception; Change; Israel