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- All HBS Web
(1,716)
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- News (248)
- Research (1,279)
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- 15 Dec 2015
- First Look
December 15, 2015
these actors to change established practices and entrenched behaviors within a short timeframe to help Unilever meet its sustainability targets and also to improve the operations of its partners in the value chain? By encouraging View Details
Keywords: Carmen Nobel
- 30 Aug 2016
- First Look
August 30, 2016
forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that... View Details
Keywords: Carmen Nobel
- 08 Mar 2011
- First Look
First Look: March 8
empirical evidence that multi-homing advertisers are larger than single-homing advertisers. We then link our model to search engine market conditions: we derive comparative statics on consumer choice parameters, presenting relationships... View Details
Keywords: Sean Silverthorne
- 07 Apr 2009
- First Look
First Look: April 7, 2009
This note is designed to provide an understanding of brand management strategies firms use to build, sustain, and leverage their brands. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=509041 PublicationsThe Impact of Add-On... View Details
Keywords: Martha Lagace
- 27 Mar 2012
- First Look
First Look: March 27
joint evaluation, making joint evaluation the money-maximizing evaluation procedure. Our findings are compatible with a behavioral model of information processing and with the System 1/System 2 distinction in View Details
Keywords: Carmen Nobel
- 17 Aug 2010
- First Look
First Look: August 17
expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can... View Details
Keywords: Martha Lagace
- 15 Jul 2008
- First Look
First Look: July 15, 2008
invested in technology stocks, relative to their style benchmarks, than their older colleagues. Furthermore, young managers, but not old managers, exhibit trend-chasing behavior in their technology stock investments. As a result, young... View Details
Keywords: Martha Lagace
- 10 Oct 2017
- First Look
First Look at New Research and Ideas, October 10, 2017
Sigman Abstract—We study desensitization to crime in a lab experiment by showing footage of criminal acts to a group of subjects, some of whom have been previously victimized. We measure biological markers of stress and behavioral indices... View Details
Keywords: Sean Silverthorne
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
behavior shaped modern American business? A: American business history is chock full of man-of-action hero stories: Edison, Henry Ford, Walt Disney, Ray Kroc, on and on. But the man-of-action hero receded in the postwar era through the... View Details
Keywords: by Manda Salls
- September 2019 (Revised May 2020)
- Supplement
Keroche (F): Future Growth Plans
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s 2012 decision to invest in additional production capacity. In November 2012, with a loan from Barclay’s bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant,... View Details
Keywords: Keroche; Alcohol; Aloholic Beverages; Beer; Production Capacity; Growth; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (F): Future Growth Plans." Harvard Business School Supplement 720-395, September 2019. (Revised May 2020.)
- 16 Sep 2014
- First Look
First Look: September 16
dangerous, illegal, and unethical behavior at supply chain factories. But little is known about what influences auditors' ability to identify and report poor supplier conduct. We find evidence that private supply chain auditors' reporting... View Details
Keywords: Sean Silverthorne
- 14 Sep 2010
- First Look
First Look: September 14, 2010
the economics, management control, and organizational behavior literatures predict that when it is difficult to align incentives by contracting on output, aligning preferences via employee selection may provide a useful alternative. This... View Details
Keywords: Sean Silverthorne
- 10 Jan 2005
- Research & Ideas
The Knowledge Coach
breaks down or needs expediting. And how about her uncanny ability to decode behavioral cues—subtle signs of disagreement or even hostility among subordinates in meetings? How does she do that? That storehouse of unwritten process... View Details
Keywords: by Dorothy Leonard & Walter Swap
- 12 Feb 2013
- First Look
First Look: Feb. 12
study the dynamics of multi-round position auctions, considering both the case of exogenous click-through rates and the case in which click-through rates are determined by an endogenous consumer search process. In both contexts, we... View Details
Keywords: Sean Silverthorne
- September 2020 (Revised February 2023)
- Teaching Note
Uber: Competing Globally
By: Alexander J. MacKay
Teaching Note for HBS Case No. 720-404. View Details
Keywords: Business Ventures; Business Growth and Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Global Strategy; Globalization; Multinational Firms and Management; Globalized Markets and Industries; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth and Development; Growth Management; Markets; Demand and Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry and Exit; Market Participation; Supply and Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Labor and Management Relations; Networks; Adaptation; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; Information Technology; Mobile and Wireless Technology; Digital Platforms; Transportation Networks; Transportation; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai; Shanghai Shi; India; New Delhi; Europe; United Kingdom; London; England; Latin America; North and Central America; United States; New York (city, NY); New York (state, US); South America; Colombia
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
countries. Our results are close to those reported by the International Comparisons Program (ICP) in 2011 and the OECD in 2014 and can be used to obtain more up-to-date estimates of real consumption across countries without the need for View Details
Keywords: Sean Silverthorne
- 09 Nov 2009
- Research & Ideas
Come Fly with Me: A History of Airline Leadership
regulation Low consumer power High barriers to entry A dominant business model that is tightly integrated Leadership dominance—usually the impact of founders Conversely, the following characteristics can shorten an industry life-cycle... View Details
- 03 Mar 2008
- First Look
First Look: March 4, 2008
of the recommended measures and sent the bill to the Governor for his signature. The life insurance industry objected, however, claiming that some of the new rules would reduce consumer choice and unnecessarily lower returns on company... View Details
Keywords: Martha Lagace
- 09 Aug 2016
- First Look
August 9, 2016
forthcoming Organizational Behavior and Human Decision Processes Managing Perceptions of Distress at Work: Reframing Emotion as Passion By: Wolf, Elizabeth Baily, Jooa Julia Lee, Sunita Sah, and Alison Wood Brooks Abstract—Expressing... View Details
Keywords: Sean Silverthorne
- September 2019 (Revised May 2020)
- Supplement
Keroche (E): Considering Additional Capacity
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche’s growth after entering the beer business in 2008. Although the company was operating at full capacity and not able to fulfill all of its orders, Tabitha Karanja had set a goal of growing Keroche’s share of the Kenyan beer market from... View Details
Keywords: Keroche; Alcohol; Alcoholic Beverages; Beer; Beer Market; Premium Beer; Manufacturing; Production; Production Capacity; Capacity; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Safety; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Investment; Financing and Loans; Manufacturing Industry; Food and Beverage Industry
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (E): Considering Additional Capacity." Harvard Business School Supplement 720-394, September 2019. (Revised May 2020.)