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  • September 2024
  • Case

InfraCredit and the Project Inception Facility

By: John Macomber, Namrata Arora and Maagatha Kalavadakken
Around the world, large infrastructure projects are frequently stymied by the high cost and high uncertainty of the project inception phase: the research and engineering and planning prior to financial close and start of construction. Could there be a new kind of... View Details
Keywords: Infrastructure; Financial Institutions; Financial Instruments; Cost; Cash Flow; Capital; Assets; Financial Markets; Financial Strategy; Insurance; Energy; Product Development; Risk and Uncertainty; Business Strategy; Credit; Financial Services Industry; Energy Industry; Banking Industry; Africa; Nigeria
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Macomber, John, Namrata Arora, and Maagatha Kalavadakken. "InfraCredit and the Project Inception Facility." Harvard Business School Case 225-027, September 2024.
  • February 2022
  • Article

Taxation and Innovation in the 20th Century

By: Ufuk Akcigit, John Grigsby, Tom Nicholas and Stefanie Stantcheva
This paper studies the effect of corporate and personal taxes on innovation in the United States over the twentieth century. We build a panel of the universe of inventors who patent since 1920, and a historical state-level corporate tax database with corporate tax... View Details
Keywords: Innovation; Income Taxes; Corporate Taxation; Firms; Inventors; State Taxation; Business Taxation; R&D Tax Credits; Taxation; Innovation and Invention; History; United States
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Akcigit, Ufuk, John Grigsby, Tom Nicholas, and Stefanie Stantcheva. "Taxation and Innovation in the 20th Century." Quarterly Journal of Economics 137, no. 1 (February 2022): 329–385.
  • February 2016
  • Case

Express Scripts: Promoting Prescription Drug Home Delivery (A)

By: John Beshears, Patrick Rooney and Jenny Sanford
The pharmacy benefit manager (PBM) sector processes prescription drug claims on behalf of companies that offer a prescription drug benefit to their employees. This case follows Bob Nease, Chief Scientist at Express Scripts, as he considers methods to promote home... View Details
Keywords: Pharmaceuticals; Prescription Drugs; Pharmacy Benefit Manager; PBM; Healthcare; Behavioral Economics; Choice Architecture; Active Choice; Service Delivery; Decision Choices and Conditions; Health Care and Treatment; Order Taking and Fulfillment; Compensation and Benefits; Pharmaceutical Industry
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Beshears, John, Patrick Rooney, and Jenny Sanford. "Express Scripts: Promoting Prescription Drug Home Delivery (A)." Harvard Business School Case 916-026, February 2016.
  • spring 2001
  • Article

Banner Advertising: Measuring Effectiveness and Optimizing Placement

By: John Deighton and Lee Sherman
Keywords: Advertising; Measurement and Metrics
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Deighton, John, and Lee Sherman. "Banner Advertising: Measuring Effectiveness and Optimizing Placement." Journal of Interactive Marketing 15, no. 2 (spring 2001).
  • March 2022
  • Case

Sonder Holdings Inc: Using Technology to Solve Hospitality's Frictions

By: John Deighton and Leora Kornfeld
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Deighton, John, and Leora Kornfeld. "Sonder Holdings Inc: Using Technology to Solve Hospitality's Frictions." Harvard Business School Case 922-039, March 2022.
  • August 2019
  • Teaching Plan

Wattpad

By: John Deighton and Leora Kornfeld
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Deighton, John, and Leora Kornfeld. "Wattpad." Harvard Business School Teaching Plan 920-301, August 2019.
  • April 2013
  • Teaching Note

The Ford Fiesta

By: John Deighton and Leora Kornfeld
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Deighton, John, and Leora Kornfeld. "The Ford Fiesta." Harvard Business School Teaching Note 513-092, April 2013.
  • March 2011 (Revised December 2012)
  • Case

Demand Media

By: John Deighton and Leora Kornfeld
Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable... View Details
Keywords: Business Model; Information Publishing; Consumer Behavior; Customization and Personalization; Internet and the Web; Publishing Industry
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Deighton, John, and Leora Kornfeld. "Demand Media." Harvard Business School Case 511-043, March 2011. (Revised December 2012.) (request a courtesy copy.)
  • July 2019 (Revised April 2021)
  • Case

Salary Finance

By: John R. Wells and Benjamin Weinstock
In April 2019, Asesh Sarkar, co-founder and chief executive of Salary Finance Limited, a London-based FinTech, faced tough choices. Sarkar had founded Salary Finance with Dan Cobley and Daniel Shakhani in 2015. The company’s value proposition was quite simple: partner... View Details
Keywords: Credit; Financing and Loans; Wages; Innovation and Invention; Expansion; Growth and Development Strategy; Organizational Culture; Decision Choices and Conditions; Financial Services Industry
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Wells, John R., and Benjamin Weinstock. "Salary Finance." Harvard Business School Case 720-355, July 2019. (Revised April 2021.)
  • 2008
  • Working Paper

Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis

By: Alan D. MacCormack, John Rusnak and Carliss Y. Baldwin
A variety of academic studies argue that a relationship exists between the structure of an organization and the design of the products that this organization produces. Specifically, products tend to "mirror" the architectures of the organizations in which they are... View Details
Keywords: Open Source Distribution; Product Design; Organizational Design; Organizational Structure; Performance Effectiveness; Information Technology Industry
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MacCormack, Alan D., John Rusnak, and Carliss Y. Baldwin. "Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis." Harvard Business School Working Paper, No. 08-039, March 2008. (Revised October 2008, January 2011.)
  • December 2005
  • Teaching Note

Nectar: Making Loyalty Pay (TN)

By: John A. Deighton
Keywords: Food and Beverage Industry
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Deighton, John A. "Nectar: Making Loyalty Pay (TN)." Harvard Business School Teaching Note 506-048, December 2005.
  • August 2004 (Revised February 2006)
  • Case

Marketing James Patterson

By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details
Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales
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Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
  • November 2002
  • Teaching Note

Webvan: Groceries on the Internet (TN)

By: John A. Deighton
Teaching Note for (9-500-052). View Details
Keywords: Retail Industry; Service Industry
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Deighton, John A. "Webvan: Groceries on the Internet (TN)." Harvard Business School Teaching Note 503-049, November 2002.
  • February 2001 (Revised January 2002)
  • Teaching Note

Brita Products Company, The TN

By: John A. Deighton
Teaching Note for (9-500-024). View Details
Keywords: United States
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Deighton, John A. "Brita Products Company, The TN." Harvard Business School Teaching Note 501-067, February 2001. (Revised January 2002.)
  • December 2000
  • Teaching Note

Hilton HHonors Worldwide: Loyalty Wars TN

By: John A. Deighton
Teaching Note for (9-501-010). View Details
Keywords: Service Industry
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Deighton, John A. "Hilton HHonors Worldwide: Loyalty Wars TN." Harvard Business School Teaching Note 501-059, December 2000.
  • October 2000 (Revised August 2001)
  • Teaching Note

Alloy.com: Marketing to Generation Y TN

By: John A. Deighton
Teaching Note for (9-500-048). View Details
Keywords: Information Technology Industry; Consumer Products Industry
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Deighton, John A. "Alloy.com: Marketing to Generation Y TN." Harvard Business School Teaching Note 501-043, October 2000. (Revised August 2001.)
  • 1999
  • Chapter

Integrated Marketing Communications in Practice

By: John Deighton
Keywords: Marketing Communications; Integration
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Deighton, John. "Integrated Marketing Communications in Practice." Chap. 33 in The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications, edited by John Philip Jones, 339–355. Thousand Oaks, CA: Sage Publications, 1999.
  • February 2018
  • Teaching Note

Instacart and the New Wave of Grocery Startups

By: John Deighton
Teaching Note for HBS No. 515-089. View Details
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Deighton, John. "Instacart and the New Wave of Grocery Startups." Harvard Business School Teaching Note 918-411, February 2018.
  • 14 Apr 2015
  • First Look

First Look: April 14

https://cb.hbsp.harvard.edu/cbmp/product/415066-PDF-ENG Harvard Business School Case 815-088 John D. Rockefeller: The Richest Man in the World By the late nineteenth century, scale and managerial hierarchies... View Details
Keywords: Sean Silverthorne
  • 05 May 2009
  • First Look

First Look: May 5, 2009

Survive—Thrive: Leading Innovation in Good Times and Bad Authors:Lynda M. Applegate and Bruce Harreld Abstract Battered by contracting markets and frozen credit, many businesses today are fighting for survival. Indeed, the current global... View Details
Keywords: Martha Lagace
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