Unethical Marketing Practices - Publications - Faculty & Research

02 Jun 2011
Research & Ideas

Signing at the Top: The Key to Preventing Tax Fraud?

University. "A lot of prior work has focused on the consequences of unethical decision-making and the factors that lead people to be unethical," says Lisa Shu, a doctoral candidate in Organizational Behavior at HBS. "This drove us to want... View Details

Keywords: by Carmen Nobel; Accounting

01 Dec 2008
News

Innovation as P&G’s Key

markets targeted, and revenue and profitability projections. “The tool automatically brings to the top of the list individual projects that need attention,” the book states. By Lafley’s count, P&G has created seventeen disruptive... View Details

Keywords: Sean Silverthorne; Food Manufacturing; Manufacturing; Miscellaneous Manufacturing; Manufacturing

25 Feb 2014
First Look

First Look: February 25

known of what influences auditors' ability to identify and report dangerous, illegal, and unethical behavior at factories. Drawing on insights from the literature on street-level bureaucracy and on regulatory and audit design, we theorize... View Details

Keywords: Sean Silverthorne

17 Apr 2012
First Look

First Look: April 17

under the Rug: How Unethical Actions Lead to Forgetting of Moral Rules Authors:Lisa L. Shu and Francesca Gino Publication:Journal of Personality and Social Psychology (in press) Abstract Dishonest behavior can have various psychological... View Details

Keywords: Carmen Nobel

June 2009 (Revised March 2011)
Module Note

The Creative Industries: Managing Products and Product Portfolios

By: Anita Elberse

This module note examines the way in which professional content producers in the creative industries approach product and product portfolio management, and explores the underlying reasons for their strategies. View Details

Keywords: Entertainment; Management Practices and Processes; Marketing; Product Development; Production; Creativity

Citation

Purchase

31 Jan 2012
First Look

First Look: Jan. 31

http://www.hbs.edu/research/facpubs/workingpapers/papers0910.html#wp10-070 When the Name Is the Game Authors:Marco Bertini, John Gourville, and Elie Ofek Publication:Business Strategy Review 22, no. 3 (2011) Abstract In Romeo and Juliet, the fair maiden asks,... View Details

Keywords: Sean Silverthorne & Carmen Nobel

02 Jan 2012
Research & Ideas

Most Popular Articles of 2011

badly. Other apparent areas of interest in the last 12 months included corporate social responsibility, marketing techniques, and, of course, the ubiquitous Lady Gaga. Here are the Top 10 most-read articles and 10 most-read working papers... View Details

Keywords: by Staff

04 Jan 2010
Research & Ideas

Best of HBS Working Knowledge 2009

Marketing: What Works? Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard Business School professor Sunil Gupta. The key: Marketers should tap into the networking aspect of... View Details

Keywords: by Staff

18 Oct 2011
First Look

First Look: October 18

characteristics of the waste-to-energy operation, the market characteristics for waste disposal and energy, and the mechanisms regulators use to encourage production of renewable energy, we determine the profit-maximizing operating... View Details

Keywords: Sean Silverthorne

07 Nov 2005
What Do You Think?

Is Less Becoming More?

for both customers and producers. After pointing out that "Less is more is probably a great way to be a consumer. If you practice it, you will drill down into your purchase thinking and determine real needs versus discretionary... View Details

Keywords: by James Heskett; Consumer Products

01 Dec 2017
News

Global Perspectives

Shih, Robert and Jane Cizik Professor of Management Practice, who cochaired the one-week immersion with Dennis Campbell, Dwight P. Robinson Jr. Professor of Business Administration. “We started with a very basic question: ‘What should we really know about Southeast... View Details

22 Jul 2015
Research & Ideas

Name Your Price. Really.

people into a more communal relationship, they have a higher willingness to pay” According to Shelle M. Santana, an assistant professor in the Marketing unit at Harvard Business School, I may have been influenced by communal norms.... View Details

Keywords: by Michael Blanding; Consumer Products

01 Dec 2017
News

Yoga Inc.

practice is so much more than what happens on the mat.” Yeung, who helps set Lululemon’s long-term vision and market strategy, says that while principles of yoga have been at the core of the company’s brand... View Details

Keywords: Deborah Halber

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

Disney Company expects to lose up to $190 million on its summer fiasco The Lone Ranger, another star vehicle featuring Johnny Depp and Armie Hammer. Welcome to the risky strategy of "blockbusters," practiced increasingly by... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

October 1984
Case

NIKE (D): Leisure Shoes

Focusing on middle manager Harry Leidboldt, this case presents a clear-cut strategic issue--should Nike move into the leisure shoe business? The teaching objective is to first view the decision as a business problem--can Nike succeed in this business? and secondly, to... View Details

Keywords: Decisions; Expansion; Marketing Strategy; Management Practices and Processes; Management Teams; Product Development; Apparel and Accessories Industry; Sports Industry

Citation

Educators

Purchase

10 Oct 2018
Research & Ideas

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

McBoatface. Overruling the public’s wishes, NERC named the craft after British naturalist Sir David Attenborough. The public was outraged; newspaper editorials decried the lack of democracy, and citizens protested the unfairness of it all on social media. So much for... View Details

Keywords: by Michael Blanding; Advertising

21 Apr 2009
First Look

First Look: April 21, 2009

theories of how social activists inspire changes in organizational norms, beliefs, and practices, we hypothesize that shareholder actions and regulatory threats are likely to prime firms to adopt practices consistent with the aims of a... View Details

Keywords: Martha Lagace

15 Dec 2014
Research & Ideas

Deconstructing the Price Tag

they are way out of whack with the market norm—and when the firm makes it clear that its own markup is much higher than what competitors charge. For instance, if a company charges $30 for a T-shirt, but emphasizes that competitors are... View Details

Keywords: by Dina Gerdeman; Retail

27 Dec 2015
Research & Ideas

The Most Popular Stories and Research Papers of 2015

Product is Worth the Price (37,030) Are consumers more likely to buy if they see the price before viewing the product? Uma Karmarkar and colleagues scan the brains of shoppers to find out. How Hormones Foretell Whether People Will Cheat (35,635) There's a key link... View Details

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IFC India 2025: Decarbonizing Rice Paddy Farming - Pioneering Sustainability in Indian Agriculture - Blog - Business & Environment

Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business... View Details

Publications