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2011
Book

Detour: My Unexpected, Amazing, Life Changing Journey With OnStar

By: Chet Huber

Detour is the story behind the launch of OnStar’s now well known blue button, as told through the eyes of its founder and CEO of over fourteen years, Chet Huber. It’s a personal narrative that describes the events that led up to General Motors’ unexpected choice... View Details

Keywords: General Motors; OnStar; Technological Innovation; Business Startups; Transportation; Safety; Personal Development and Career; Creativity; Success; Business History; Auto Industry

Find at Harvard

23 Mar 2017
Cold Call Podcast

Cost-cutting Leads to Turbulence in the Airline Industry

Keywords: Re: Susanna Gallani; Air Transportation; Air Transportation

29 Sep 2015
Research & Ideas

Work 3.0: Redefining Jobs and Companies in the Uber Age

Are Uber drivers and HourlyNerd consultants independent contractors or employees? Interesting question, but the wrong one. Better to ask: Are we stifling innovation across the digital economy by forcing a simplistic choice, contractor vs. employee? The short answer is... View Details

Keywords: by Andrei Hagiu; Transportation; Transportation

23 Jul 2001
Research & Ideas

How One Center of Innovation Lost its Spark

How do once-thriving centers of innovation slow down, falter, and in some cases all but grind to a halt? That's a question that fascinates HBS professor Donald N. Sull. In a new working paper describing his in-depth research, Sull focused on the travails of one former... View Details

Keywords: by Donald Sull; Transportation; Transportation; Transportation

June 1997 (Revised November 1998)
Case

Sky Air, Inc.

By: Paul A. Gompers

Concerns a fictitious airline company and examines the moral hazard situation that results within a firm. Provides an opportunity to discuss corporate governance and contracting under uncertainty. View Details

Keywords: Ethics; Corporate Governance; Contracts; Risk and Uncertainty; Air Transportation Industry

March 2023 (Revised May 2023)
Case

OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (A)

By: Linda A. Hill and Lydia Begag

It was December 10, 2020, and Ed Bastian, the Chief Executive Officer (CEO) of Delta Air Lines (Delta), had just finished a meeting with Joanne Smith, Executive Vice President and Chief People Officer, and Keyra Lynn Johnson, the Chief Diversity and Inclusion Officer.... View Details

Keywords: Recruitment; Training; Race; Equality and Inequality; Corporate Social Responsibility and Impact; Job Design and Levels; Air Transportation Industry; United States

May 2021
Teaching Note

American Airlines' Value Pricing (Abridged)

By: Sunil Gupta and Alvin J. Silk

Teaching Note for HBS Case No. 519-019. View Details

Keywords: Consumer Marketing; Market Segmentation; Pricing; Pricing Strategy; Demand Analysis; Competition; Marketing; Segmentation; Price; Strategy; Demand and Consumers; Analysis; Air Transportation Industry

April 2020
Case

Cockpit Dynamics in Air France 447 and United 232

By: Amy C. Edmondson and Joshua Raymond

This case compares leadership and team dynamics between the cockpit crews in two renowned passenger airline crashes, twenty years apart: Air France 447 in 2009 and United 232 in 1989. The key dimensions of difference across the cases include organization and task... View Details

Keywords: Teams; Team Launch; Crisis Management; Groups and Teams; Leadership; Communication; Air Transportation Industry

April 2016
Supplement

Preparing a Concession Bid at TAV Airports Holding - Exhibit 7 Supplement Model

By: C. Fritz Foley and Çiğdem Çelik

In 2013, TAV Airports Holding prepared a bid for the concession to build and operate the third Istanbul airport. This process involved input from various parts of the firm with operating and financial expertise. Burcu Geriş, the CFO of TAV Airports Holding, and her... View Details

Keywords: Partners and Partnerships; Valuation; Investment; Bids and Bidding; Projects; Management Teams; Air Transportation Industry; Turkey

January 2016
Case

TransDigm Inc.

By: Eric Van den Steen, Kavita Mathews and Alon Galor

Transdigm had been very successful with a PE-like business model: it acquired smaller producers of aircraft components and improved their profits, mainly by increasing efficiency and applying value pricing. By 2014, Transdigm had completed almost 50 acquisitions. Its... View Details

Keywords: Strategy; Competitive Advantage; Price; Competitive Strategy; Air Transportation Industry

2014
Other Unpublished Work

Objections to Tentative Decision and Order to Show Cause (IATA 787)

By: Benjamin Edelman

I critique Order 2014-5-7 (Docket No. DOT-OST-2013-0048-0415) to the extent that the DOT permits, or purports to permit, airlines to sell tickets other than in accordance with published tariffs. I argue that tariffs provide important benefits to passengers and should... View Details

Keywords: Negotiation; Sales; Air Transportation Industry

October 2011 (Revised July 2012)
Case

Boeing 737 Industrial Footprint: The Wichita Decision

By: Willy Shih and Margaret Pierson

The case examines the circumstances leading up to the Boeing Company's decision to spin-off its Wichita Division. This case is intended to be taught with two other notes: "On the Use of Capital Efficiency Metrics," HBS No. 612-034, "Modularity in Design and... View Details

Keywords: Teaching; Capital; Standards; Design; Production; Air Transportation Industry

June 2010
Teaching Note

Southwest Airlines: In a Different World (TN)

By: James L. Heskett and W. Earl Sasser

Teaching Note for 910419. View Details

Keywords: Competition; Price; Service Operations; Globalization; Cost vs Benefits; Air Transportation Industry; New York (state, US)

April 2009 (Revised June 2014)
Teaching Note

Distribution at American Airlines (A) — (D)

By: Benjamin Edelman

Teaching Note for [909035], [909036], [913034], and [913035]. View Details

Keywords: Distribution; Air Transportation Industry

August 1990 (Revised July 1991)
Teaching Note

Depreciation at Delta and Pan Am, Teaching Note

By: William J. Bruns Jr.

Teaching Note for (9-190-035). View Details

Keywords: Accounting; Air Transportation Industry

March 2009
Teaching Note

Lan Airlines in 2008: Connecting the World to Latin America (TN)

By: Ramon Casadesus-Masanell, Jorge Tarzijan and Jordan Mitchell

Teaching Note for [709410]. View Details

Keywords: Air Transportation Industry; Latin America

August 2008 (Revised August 2009)
Case

Lan Airlines in 2008: Connecting the World to Latin America

By: Ramon Casadesus-Masanell, Jorge Tarzijan and Mitchel Jordan

Lan Airlines operates three distinct models: low-cost for domestic short-haul flights, full-service for international routes; and an international cargo business, the latter of which makes up 33% of Lan's overall revenues (markedly different from many U.S. legacy... View Details

Keywords: Business Model; Growth and Development Strategy; Competitive Advantage; Air Transportation Industry; Latin America

October 2007 (Revised August 2009)
Case

Perfect Storm over Zurich Airport (A)

By: Michael L. Tushman and David Kiron

Josef Felder, CEO of Zurich Airport, faces several crises as he tries to transform the Airport from a slow-moving, conflict-ridden, government-owned entity into a privatized, world-class airport. View Details

Keywords: Change Management; Transformation; Leading Change; Crisis Management; Organizational Change and Adaptation; State Ownership; Privatization; Air Transportation Industry

May 2007 (Revised July 2007)
Case

JetBlue: Prepare for Financing

The CFO of JetBlue is trying to decide which of two financing proposals to pursue. A straight equity issue will dilute his principal shareholders' ownership, but seems like the safer alternative in an industry that is notorious for its high failure rate. On the other... View Details

Keywords: Decision Choices and Conditions; Private Equity; Public Equity; Financing and Loans; Air Transportation Industry; United States

March 2007
Teaching Note

Lobbying for Love? Southwest Airlines and the Wright Amendment (TN)

By: Felix Oberholzer-Gee

Teaching note to 707470. View Details

Keywords: Business Headquarters; Competition; Opportunities; Law; Business and Government Relations; Air Transportation Industry; Texas

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