Publications

December 2023
Case

TikTok: The Algorithm Will See You Now

By: Shikhar Ghosh and Shweta Bagai

In a world where attention is a scarce commodity, this case explores the meteoric rise of TikTok—an app that transformed from a niche platform for teens into the most visited domain by 2021—surpassing even Google. Its algorithm was a sophisticated mechanism for... View Details

Keywords: Social Media; Applications and Software; Disruptive Innovation; Business and Government Relations; International Relations; Cybersecurity; Culture; Technology Industry; China; United States; India

October 2021 (Revised December 2021)
Case

Customer-Centric Design with Artificial Intelligence: Commonwealth Bank

By: Karim R. Lakhani, Yael Grushka-Cockayne, Jin Hyun Paik and Steven Randazzo

As Commonwealth Bank (CommBank) CEO Matt Comyn delivered the full financial year results in August 2021 over videoconference, it took less than two minutes for him to make his first mention of the organization's Customer Engagement Engine (CEE), the AI-driven customer... View Details

Keywords: Artificial Intelligence; Customer-centricity; Banks and Banking; Customer Focus and Relationships; Technological Innovation; Transformation; Organizational Change and Adaptation; Performance; AI and Machine Learning; Financial Services Industry; Australia

Scott Duke Kominers is a Professor of Business Administration in the Entrepreneurial Management Unit; as well as a Faculty Affiliate of the View Details

January 2025
Supplement

Martin Luther King, Jr.: A Young Minister Confronts the Challenges of Montgomery (B)

By: Nien-hê Hsieh and Derek C. M. van Bever

Recounts a pivotal moment in Martin Luther King Jr.'s life during the Montgomery Bus Boycott, where a profound prayer amidst threats to his life renewed his faith and resolve to lead the movement. This transformative experience marked the beginning of his lifelong... View Details

Keywords: Spirituality; Civil Rights; Manging Uncertainty; Leadership; Decision Making; Values and Beliefs; Civil Society or Community; Social Issues; Power and Influence; Alabama

December 1986 (Revised February 1993)
Case

Scandinavian Airlines System

Discusses the fostering of entrepreneurship and innovation in the large corporation. It traces the development and history of Scandinavian Airlines System (SAS) from 1946 to the present with particular emphasis on the leadership of Jan Carlzon, CEO from 1981 to the... View Details

Keywords: Organizational Change and Adaptation; Leading Change; Innovation and Management; Corporate Entrepreneurship; Organizational Culture; Air Transportation Industry; Scandinavia

26 Mar 2021
News

Are FinTech Solutions the Key to Unlocking Small Business Growth?

23 May 2019
News

"Small businesses need and want a seat at the table"

12 Jan 2013
News

Striking a balance on money market funds

18 Apr 2018
News

Layoffs That Don’t Break Your Company

V. Kasturi Rangan

Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

Keywords: advertising; agribusiness; apparel; automobiles; computer; consumer products; e-commerce industry; high technology; industrial goods; marketing industry; pharmaceuticals

International Business and Decentralized Finance

Over the last decade, the green shoots of a new economic order have emerged as decentralized technologies challenge traditional financial systems. Decentralized finance (DeFi) holds the potential to transform international business (IB) by offering accessible... View Details

Article

Tracking the Changing Feature of a Moving Object

By: Julian De Freitas, Nicholas E. Myers and Anna C. Nobre

The mind can track not only the changing locations of moving objects, but also their changing features, which are often meaningful for guiding action. How does the mind track such features? Using a task in which observers tracked the changing orientation of a rolling... View Details

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October 2017 (Revised October 2020)
Case

Coaching Makena Lane

By: Ethan Bernstein and Om Lala

Makena Lane has a gift for producing results, even in the challenging retail context of the 2010s, but she also has a knack for “ruffling some feathers” in the process. Recruited to a Fortune 500 grocery and pharmacy retailer after climbing to Associate Principal in... View Details

September 1998 (Revised July 1999)
Case

Spyder Active Sports, Inc. and CHB Capital Partners (A)

By: John A. Davis, Louis B. Barnes and Peter K. Botticelli

After establishing a small but profitable skiwear business, an entrepreneur decides to sell a minority stake in the firm to outside investors. His goal is to acquire the capital needed to grow the business, even though this will entail a substantial transformation of... View Details

Keywords: Organizational Change and Adaptation; Private Equity; Family Business; Business Growth and Maturation; Entrepreneurship; Apparel and Accessories Industry; Sports Industry

12 Feb 2015
Video

Carrying the (Olympic) Torch for Women's Sports

Program

The Business of Entertainment, Media, and Sports

Summary Nowhere has the impact of digital technology been felt more keenly than in the entertainment world, where it has dramatically changed how products are developed and managed—and how talent connects with audiences. In this entertainment management course, you... View Details

Keywords: Media & Entertainment; Media & Entertainment

Article

Drive Innovation with Better Decision-Making

By: Linda A. Hill, Emily Tedards and Taran Swan

Despite their embrace of agile methods, many firms striving to innovate are struggling to produce breakthrough ideas. A key culprit, according to the authors, is an outdated, inefficient approach to decision-making. Today’s discovery-driven innovation processes involve... View Details

Keywords: Innovation and Invention; Decision Making; Decision Choices and Conditions; Organizational Change and Adaptation