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      • December 1998 (Revised March 2000)
      • Case

      Knot, The

      By: William A. Sahlman, Michael J. Roberts and Matthew C. Lieb
      An online wedding resource company is seeking an equity investment to grow the business. View Details
      Keywords: Entrepreneurship; Business Model; Venture Capital; Value Creation; Internet and the Web; Finance; Expansion; Strategic Planning; Service Industry; Consulting Industry
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      Sahlman, William A., Michael J. Roberts, and Matthew C. Lieb. "Knot, The." Harvard Business School Case 899-116, December 1998. (Revised March 2000.)
      • December 1998
      • Supplement

      Vermeer Technologies (A): A Company Is Born

      By: Ashish Nanda
      The founding team of Vermeer Technologies, an entrepreneurial software start-up, discusses the opportunities and challenges confronting the company. View Details
      Keywords: Applications and Software; Entrepreneurship; Business Startups; Information Technology Industry
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      Nanda, Ashish. "Vermeer Technologies (A): A Company Is Born." Harvard Business School Video Supplement 899-505, December 1998.
      • November 1998 (Revised July 2012)
      • Case

      Explo Leisure Products

      By: Richard G. Hamermesh
      Tim Trowac and Dave Rahall, two former investment bankers, skillfully execute the leveraged buyout of a golf ball recycling company after working intensely on their due diligence, writing a business and financial plan, and developing the investment memorandum. Six... View Details
      Keywords: Selection and Staffing; Leveraged Buyouts; Business Plan; Performance; Management Teams; Business Strategy; Financial Strategy; Business and Shareholder Relations; Green Technology Industry; Green Technology Industry
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      Hamermesh, Richard G. "Explo Leisure Products." Harvard Business School Case 399-053, November 1998. (Revised July 2012.)
      • October 1998 (Revised May 2001)
      • Case

      Preview Travel (A)

      By: William A. Sahlman, Nicole Tempest, Daniel H Case III and Robert Keller
      Preview Travel was a leader in the online travel industry, having generated $80 million in bookings in 1997 and growing at a 34% compound annual growth rate per quarter. This case describes the evolution of Preview Travel's business plan and financing strategy and... View Details
      Keywords: Risk and Uncertainty; Business Model; Initial Public Offering; Valuation; Internet and the Web; Business Plan; Capital; Financial Strategy; Travel Industry; United States
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      Sahlman, William A., Nicole Tempest, Daniel H Case III, and Robert Keller. "Preview Travel (A)." Harvard Business School Case 899-085, October 1998. (Revised May 2001.)
      • August 1998
      • Case

      Electronic Commerce at Air Products

      By: F. Warren McFarlan and Melissa Dailey
      In 1998,chief information officers (CIOs) in the highly competitive international gases and chemicals business faced the reality that electronic commerce capability was a strategic necessity. The results of annual surveys of technology officers in the chemical industry... View Details
      Keywords: Management Teams; Information Technology; Globalized Markets and Industries; Infrastructure; Internet and the Web; Technology Adoption; Business Strategy; Chemical Industry; United States
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      McFarlan, F. Warren, and Melissa Dailey. "Electronic Commerce at Air Products." Harvard Business School Case 399-035, August 1998.
      • August 1998 (Revised June 2000)
      • Case

      FairMarket, Inc.: Where Buyers and Sellers Connect

      By: Lynda M. Applegate, Jack Wieland and Chad M. M Raube
      On February 20, 1997, FairMarket, an Internet-based business-to-business auction site, was launched. CEO, founder Scott Randall, drew on his experience building Internet businesses at NECX Direct, Yahoo, and Internet Shopping Network to build his business. This case,... View Details
      Keywords: Business Startups; Debates; Entrepreneurship; Growth and Development; Growth Management; Management Style; Product Launch; Multi-Sided Platforms; Problems and Challenges; Information Technology; Information Technology Industry; Information Technology Industry
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      Applegate, Lynda M., Jack Wieland, and Chad M. M Raube. "FairMarket, Inc.: Where Buyers and Sellers Connect." Harvard Business School Case 399-006, August 1998. (Revised June 2000.)
      • July 1998
      • Supplement

      Bell Atlantic in Union City

      By: Rosabeth M. Kanter
      In this pioneering project to wire a school for the Internet and put computers in students' homes, Bell Atlantic combined its need for a beta site for a technology trial with the school reform efforts of the Union City, New Jersey public schools, under the leadership... View Details
      Keywords: Business Model; Social Enterprise; Internet and the Web; Education; Business and Community Relations; Education Industry; New Jersey
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      Kanter, Rosabeth M. "Bell Atlantic in Union City." Harvard Business School Video Supplement 399-501, July 1998.
      • June 1998 (Revised December 2006)
      • Case

      Clear Communications Ltd. vs. Telecom Corporation of New Zealand Ltd. (A)

      By: Willis M. Emmons III and Martin Calles
      Features the challenges facing an entrant in the New Zealand telecommunications market during the period 1989-1994. Clear Communications Ltd. (CCL), a joint venture owned by Bell Canada, MCI, New Zealand Television Corp., and Todd Companies, begins offering long... View Details
      Keywords: Market Entry and Exit; Competition; Emerging Markets; Privatization; Monopoly; Mobile and Wireless Technology; Corporate Strategy; Business or Company Management; Expansion; Law; Telecommunications Industry; New Zealand
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      Emmons, Willis M., III, and Martin Calles. "Clear Communications Ltd. vs. Telecom Corporation of New Zealand Ltd. (A)." Harvard Business School Case 798-085, June 1998. (Revised December 2006.)
      • June 1998 (Revised January 2001)
      • Case

      Browser Wars, 1994-1998, The

      By: David B. Yoffie and Mary Kwak
      Analyzes the competition between Netscape and Microsoft in the market for Web browsers and related products. Despite its first mover advantage, Netscape sees its market share fall once Microsoft becomes "hard-core" about the Internet. By the spring of 1998, the future... View Details
      Keywords: Applications and Software; Internet and the Web; Innovation and Management; Growth and Development Strategy; Competition; Supply and Industry; Information Technology Industry
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      Yoffie, David B., and Mary Kwak. "Browser Wars, 1994-1998, The." Harvard Business School Case 798-094, June 1998. (Revised January 2001.)
      • June 1998 (Revised January 2000)
      • Case

      Egghead.com

      By: Jeffrey F. Rayport
      Egghead Software, an entrenched traditional chain retailer specializing in computer software and peripherals, had established a nationwide chain of mall and shopping center stores and a well-organized national brand. In early 1998, management made a highly unusual, and... View Details
      Keywords: Organizational Change and Adaptation; Digital Platforms; Internet and the Web; Applications and Software; Information Technology Industry; Information Technology Industry
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      Rayport, Jeffrey F., Jeremy Dann, and Robert C Schmults. "Egghead.com." Harvard Business School Case 898-283, June 1998. (Revised January 2000.)
      • May 1998 (Revised February 1999)
      • Case

      Diamond in the Rough (A)

      By: Thomas J. DeLong and Catherine M. Conneely
      Diamond Technology Partners, a consulting firm based in Chicago, was founded in 1994 by Mel Bergstein and Chris Moffitt, with investment from founding partners and Safeguard Scientifics. In April 1996, just after fiscal year-end, the two largest clients withdrew from... View Details
      Keywords: Information Technology; Entrepreneurship; Going Public; Crisis Management; Finance; Consulting Industry; Chicago
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      DeLong, Thomas J., and Catherine M. Conneely. "Diamond in the Rough (A)." Harvard Business School Case 898-115, May 1998. (Revised February 1999.)
      • April 1998
      • Case

      Jim Sharpe: Extrusion Technology, Inc. (C)

      By: H. Kent Bowen and Barbara Feinberg
      Jim Sharpe, president of Extrusion Technology, describes the first five years at the aluminum extrusion company he purchased. He begins with day one as he introduced himself to the employees in 1987 and assured them of the company's continuity. Over the next two years,... View Details
      Keywords: Acquisition; Forecasting and Prediction; Cost Management; Profit; Innovation Strategy; Marketing Strategy; Problems and Challenges; Business and Stakeholder Relations; Mining Industry
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      Bowen, H. Kent, and Barbara Feinberg. "Jim Sharpe: Extrusion Technology, Inc. (C)." Harvard Business School Case 698-096, April 1998.
      • March 1998 (Revised October 1999)
      • Case

      Electronic Data Systems (EDS)

      By: Rosabeth M. Kanter and Thomas Dretler
      Explores a global program of Electronic Data Systems (EDS) called "Global Volunteer Day" and examines the activities and business situation of the company in four countries. Asks students to address whether American values like "volunteerism" can be exported. View Details
      Keywords: Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Corporate Social Responsibility and Impact; Business and Community Relations; Information Technology Industry; United States
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      Kanter, Rosabeth M., and Thomas Dretler. "Electronic Data Systems (EDS)." Harvard Business School Case 398-072, March 1998. (Revised October 1999.)
      • March 1998 (Revised December 1999)
      • Case

      Bronner Slosberg Humphrey

      By: David E. Bell and Donald M Leavitt
      Bronner Slosberg Humphrey has succeeded by providing integrated direct marketing solutions for major service companies such as AT&T, American Express, and FedEx. A new CEO takes over from the company's founder and is wondering how to grow the company. Options include... View Details
      Keywords: Marketing; Growth and Development Strategy; Leading Change; Global Strategy; Service Operations; Competitive Strategy; Information Technology; Salesforce Management; Marketing Communications; Service Industry
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      Bell, David E., and Donald M Leavitt. "Bronner Slosberg Humphrey." Harvard Business School Case 598-136, March 1998. (Revised December 1999.)
      • March 1998 (Revised August 1998)
      • Case

      BSkyB

      By: Debora L. Spar
      In 1983, Rupert Murdoch's News Corp. bought a floundering two-year-old British company called Satellite Television plc. and renamed it Sky. Without external financing, without having been allocated any space on Britain's existing satellites, and over the opposition of... View Details
      Keywords: Information Technology; Change Management; Television Entertainment; Media and Broadcasting Industry; Great Britain
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      Spar, Debora L., and Paula Zakaria. "BSkyB." Harvard Business School Case 798-077, March 1998. (Revised August 1998.)
      • March 1998 (Revised June 1999)
      • Case

      DigitalThink: Building a Sales Force

      By: Michael J. Roberts, Joseph B. Lassiter III and Christina L. Darwall
      A broad set of issues faces a young company in the Internet-based training business as it begins to sell its product to corporate customers. Issues include: profile of attractive candidates, compensation, definition of territory, definition of quotas, and role of... View Details
      Keywords: Internet and the Web; Salesforce Management; Business Startups; Service Industry
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      Roberts, Michael J., Joseph B. Lassiter III, and Christina L. Darwall. "DigitalThink: Building a Sales Force." Harvard Business School Case 898-193, March 1998. (Revised June 1999.)
      • March 1998 (Revised February 2001)
      • Case

      PlanetAll

      By: Jeffrey F. Rayport
      PlanetAll is a Web-based contact manager that automatically updates users' contact information. In early 1998, the young company must decide whether to compete with large Web sites and become a destination site or to become an enabling technology for other contact... View Details
      Keywords: Business or Company Management; Marketing Strategy; Internet and the Web; Information Technology; Business Startups; Information Technology Industry; Information Technology Industry
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      Rayport, Jeffrey F., Michelle Toth, and Carrie Ardito. "PlanetAll." Harvard Business School Case 898-105, March 1998. (Revised February 2001.)
      • February 1998 (Revised February 1999)
      • Case

      FreeMarkets OnLine

      By: V. Kasturi Rangan
      Describes the marketing strategy of an entrepreneurial start-up engaged in electronic purchasing for large manufacturers. By creating an electronic bidding platform, the company has been able to cut down procurement costs by about 15%. The case question concerns how... View Details
      Keywords: Cost Management; Growth and Development Strategy; Marketing Strategy; Bids and Bidding; Market Entry and Exit; Digital Platforms; Production; Electronics Industry
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      Rangan, V. Kasturi. "FreeMarkets OnLine." Harvard Business School Case 598-109, February 1998. (Revised February 1999.)
      • January 1998 (Revised May 1999)
      • Case

      General Scanning, Inc. (A)

      By: H. Kent Bowen, Sean McClenaghan and Charles Tillen
      General Scanning, Inc. was founded by Jean Montagu and Pierre Brosens, two MIT mechanical engineers with an interest in developing innovative products based on the early application of lasers. They invented proprietary technology for laser beam positioning and scanning... View Details
      Keywords: Transition; Entrepreneurship; Management Practices and Processes; Product Development; Strategic Planning; Research and Development; Risk and Uncertainty; Commercialization; Manufacturing Industry
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      Bowen, H. Kent, Sean McClenaghan, and Charles Tillen. "General Scanning, Inc. (A)." Harvard Business School Case 698-036, January 1998. (Revised May 1999.)
      • January 1998 (Revised May 1999)
      • Case

      General Scanning, Inc. (B)

      By: H. Kent Bowen, Sean McClenaghan and Charles Tillen
      After meeting with a mediator, Montagu and Davis decided their goals were not in accordance, and Davis left General Scanning. Montagu and Brosens wrote three-year objectives for the company and proceeded to search for a new professional manager. Chuck Winston took on... View Details
      Keywords: Business Units; Restructuring; Change; Business or Company Management; Ownership Stake; Strategic Planning; Hardware
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      Bowen, H. Kent, Sean McClenaghan, and Charles Tillen. "General Scanning, Inc. (B)." Harvard Business School Case 698-037, January 1998. (Revised May 1999.)
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