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  • 2021
  • Working Paper

Accounting for Product Impact in the Airlines Industry

By: George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the airlines industry. We design a monetization methodology that allows us to calculate monetary impact estimates of fare... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Aviation; Product Design; Product Positioning; Society; Product; Environmental Sustainability; Measurement and Metrics; Framework; Corporate Social Responsibility and Impact; Air Transportation; Air Transportation Industry
Related
  • July 2000 (Revised April 2011)
  • Case

Greeley Hard Copy, Portable Scanner Initiative (A)

By: Michael L. Tushman and Daniel Radov
Hewlett-Packard's Greeley Hard Copy Division is the market leader in the production of desktop flatbed scanners for personal computers. The division has been working to develop a portable scanner product for the past five years with mixed results. The new general... View Details
Keywords: Technological Innovation; Leading Change; Product Development; Organizational Structure; Hardware; Technology Industry
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  • December 1992 (Revised November 1994)
  • Case

Becton Dickinson Division: Marketing Organization

By: Frank V. Cespedes
The marketing director for the largest division of a health care products company is reviewing the structure and staffing of the division's marketing organization. The division has authorization to hire an additional marketing manager. Hence, the immediate case... View Details
Keywords: Business Conglomerates; Health Care and Treatment; Human Resources; Recruitment; Selection and Staffing; Managerial Roles; Product Marketing; Measurement and Metrics; Organizational Structure; Strategy; Consumer Products Industry; Health Industry
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  • May 2017
  • Teaching Note

Promontory, Inc. (Brief Case)

By: Frank V. Cespedes and Amy Handlin
Teaching Note for HBS No. 917-535. The Promontory teaching note covers a) how and why buying processes in Promontory’s market generate the array of selling approaches illustrated in the case; b) the impact of incremental sales increases on the firm’s cost structure and... View Details
Keywords: Sales; Salesforce Management; Marketing Strategy
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  • January 2004 (Revised July 2006)
  • Case

Executive Remuneration at Reckitt Benckiser plc

By: Jay W. Lorsch, V.G. Narayanan, Krishna G. Palepu, Lisa Brem and Ashley Robertson
Reckitt Benckiser plc has developed an executive compensation system. This case outlines the structure of the system, its emphasis on performance-based pay and a global outlook, and explains the role of the human resources department, the board of directors, and... View Details
Keywords: Governing and Advisory Boards; Employee Relationship Management; System; Executive Compensation; Retention; Performance; Human Resources; Recruitment; Business and Shareholder Relations
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  • June 1999
  • Case

NovaCare, Inc. - Helping Make Life a Little Better

NovaCare, a rehabilitation and employee-services comapny, has evolved over a 15-year period. Senior management believes that its success is largely due to its core values, which are shared on a daily basis and drive decisions. Operational and structural changes have... View Details
Keywords: Organizational Change and Adaptation; Growth Management; Organizational Culture; Service Industry
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  • January 1987 (Revised March 1989)
  • Background Note

Note on the U.S. Soft Drink Industry in 1986

Demonstrates how knowing the "money mechanics" of the business is essential in developing a successful strategy among industry participants. Deals with the structural attractiveness of the industry from the concentrate producer and bottler perspectives and examines the... View Details
Keywords: Competitive Strategy; Consumer Products Industry; Food and Beverage Industry; United States
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  • 22 Aug 2017
  • News

Governance through Shame and Aspiration: Index Creation and Corporate Behavior in Japan

  • March 10, 2025
  • Article

How Gen AI Could Change the Value of Expertise

By: Joseph B. Fuller, Matt Sigelman and Michael Fenlon
In the near future, gen AI is likely to affect some 50 million jobs, automating away elements of some jobs and augmenting workers’ abilities in others. The extent of those changes will compel companies to reshape their organizational structures and rethink their talent... View Details
Keywords: AI and Machine Learning; Job Cuts and Outsourcing; Organizational Structure; Talent and Talent Management; Personal Development and Career
Related
  • March 2024
  • Case

Transforming a Region: Gothenburg’s path from Shipyards to E-Mobility

By: Christian H.M. Ketels and Orjan Solvell
The case profiles the economic development of the Gothenburg region in Western Sweden, and the efforts of the regional economic development agency. During this period the region’s traditionally strong automotive cluster started to transform towards e-mobility... View Details
Keywords: Regional Economic Activity; Cluster; Economic Development; Economic Growth; Government and Politics; Transformation; Green Technology; Auto Industry; Sweden
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  • August 1986 (Revised May 2005)
  • Case

Mike Finkelstein (B)

By: Carliss Y. Baldwin, Charles Bryan and Ken Leet
Following his successful turnaround of WTXX, Waterbury, Mike Finkelstein joined Odyssey Partners with a mandate to build a communications company. From 1982-1985, he acquired three more stations, financing each as an independent partnership. However, increasing... View Details
Keywords: Business Exit or Shutdown; Cash; Business or Company Management; Bonds; Cost vs Benefits; SWOT Analysis; Alignment; Acquisition; Financial Strategy; Corporate Finance; Communications Industry
Related
  • July 2023
  • Supplement

Reimagining Enel: Enabling Sustainable Progress (A)

By: Michael Tushman and Kerry Herman
This case describes the transformation of Enel from a traditional “brown” or fossil fuel energy firm to a sustainable and green firm focused on renewables, and finally to an energy supplier and integrated energy services firm. It describes a set of capabilities... View Details
Keywords: Organizational Change and Adaptation; Innovation and Invention; Transformation; Green Technology; Renewable Energy; Energy Industry
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  • January 2017
  • Case

Where Should Pat Gelsinger's Time Go?

By: Raffaella Sadun
Pat Gelsinger, CEO of VMware, is deciding how to structure the firm presence in cloud computing. He can pursue the opportunity in multiple ways: doubling down the investments in an internal and nascent cloud offering, partnering with established third parties, or... View Details
Keywords: CEO Time Use; Corporate Strategy; Time Management
Related
  • February 2003 (Revised January 2006)
  • Case

AIT Group Plc

By: G. Felda Hardymon, Josh Lerner and Ann Leamon
A U.S. venture capital firm has just learned that the deal structure for purchasing an illiquid U.K. software firm is unacceptable to institutional investors. The group must decide if it still wants to go through with the deal. This decision hinges on whether the... View Details
Keywords: Price; Business and Stakeholder Relations; Mergers and Acquisitions; Venture Capital; Financial Condition; Risk and Uncertainty; Decision Making; Financial Services Industry; United States; United Kingdom
Related
  • October 1992 (Revised December 1996)
  • Case

Laura Ashley and Federal Express Strategic Alliance

In an effort to improve its global distribution system and thus enhance customer service in its shops around the world, Laura Ashley entered into a path-breaking strategic alliance with Federal Express Business Logistics Services. Under the terms of a loosely... View Details
Keywords: Partners and Partnerships; Customer Focus and Relationships; Distribution Industry; Retail Industry
Related
  • February 2009 (Revised September 2011)
  • Case

Big Spaceship: Ready to Go Big?

By: Boris Groysberg and Michael Slind
Big Spaceship, a digital marketing agency, faced a rather big challenge: How to scale the distinctive culture that was essential to its competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer... View Details
Keywords: Entrepreneurship; Innovation and Management; Human Capital; Growth and Development Strategy; Marketing; Organizational Culture; Organizational Design; Groups and Teams; Competitive Strategy; Value Creation
Related
  • January 2016 (Revised October 2016)
  • Case

Saudi Aramco and Corporate Venture Capital

By: Joseph B. Fuller, Matthew Rhodes-Kropf and Nathaniel Burbank
Saudi Aramco launched an internal venture capital arm in 2011, which promptly became the world's largest investor in energy related startups. In choosing to proceed, the company's New Business Development unit (NPD) wrestled with a number of challenges. How should the... View Details
Keywords: Venture Capital; Corporate Entrepreneurship; Energy Industry; Saudi Arabia
Related
  • August 2013 (Revised November 2015)
  • Case

Prudential Financial - General Motors Pension Risk Transfer: Back to the Future?

By: Luis M. Viceira and Emily A. Chien

In November 2012, Prudential Financial and General Motors closed on a $25.1B pension risk transfer (PRT) transaction, the largest of its kind to date by an order of magnitude both in the U.S. market and globally. In exchange for an in-kind transfer of $25.1B in... View Details

Keywords: Risk Management; Asset Management; Insurance; Retirement; Financial Services Industry; Insurance Industry
Related
  • 11 Sep 2008
  • Working Paper Summaries

Competing Complements

Keywords: by Ramon Casadesus-Masanell, Barry Nalebuff & David B. Yoffie
  • Program

Foundations of Private Equity and Venture Capital

connect with a program advisor by emailing executive_education@hbs.edu or by calling +1.617.495.6555. Key Benefits Providing deep insight into the landscape, players, and trends in private equity and venture capital, this new program boosts your investment expertise at... View Details
Keywords: Finance; Finance