Social Marketing - Publications - Faculty & Research

06 Jul 2010
Research & Ideas

Renewable Energy: Winds at Our Back?

When American energy entrepreneur Jim Gordon envisioned the first offshore wind farm lining the horizon a few miles off the coast of the eastern United States, he perhaps did not factor in blowback from almost every angle. Gordon's nearly 10-year battle to gain... View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

07 May 2016
News

Harvard’s Anita Elberse Teaches Entertainment Ropes To Execs (And Celebrities)

31 Jul 2008
Working Paper Summaries

Communication (and Coordination?) in a Modern, Complex Organization

Keywords: by Adam M. Kleinbaum, Toby E. Stuart & Michael L. Tushman

October 2023
Case

Kevin O'Leary: Building a Brand in Shark-infested Waters

By: Reza Satchu and Patrick Sanguineti

For more than fifteen years, successful Canadian entrepreneur and investor Kevin O’Leary had developed his brand into a global powerhouse. Since his first appearance on the Canadian television program Dragons’ Den in 2006 and his meteoric rise to stardom through the... View Details

Keywords: Personal Brand; Crisis; Brands and Branding; Entrepreneurship; Crisis Management; Social Media; Public Opinion; Power and Influence; Financial Services Industry

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08 Jun 2010
First Look

First Look: June 8

Product Market Competition Lead Firms to Decentralize? Authors:Nicholas Bloom, Raffaella Sadun, and John Van Reenen Publication:American Economic Review: Papers and Proceedings 100, no. 2 (May 2010) Abstract There is a widespread sense... View Details

Keywords: Martha Lagace

July 2021 (Revised February 2022)
Case

Mary Kay Inc.: Enriching Women's Lives while Embracing Change

By: Elie Ofek, K. Shelette Stewart and Julia Kelley

In December 2020, Mary Kay Inc. Chief Marketing Officer Sheryl Adkins-Green considered several strategic dilemmas. Founded in 1963 by Mary Kay Ash, Mary Kay was a direct sales company whose Independent Beauty Consultants purchased its beauty and cosmetics products at... View Details

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22 Mar 2017
HBS Seminar

Gerald C. Kane, Boston College

2021
Book

The Power of Trust: How Companies Build It, Lose It, Regain It

By: Sandra J. Sucher and Shalene Gupta

Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees,... View Details

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25 Jan 2011
First Look

First Look: Jan. 25

http://www.remote-sensing.routledge.com/books/details/9780805862911/ The Social Utility of Feature Creep Authors:Debora V. Thompson and Michael I. Norton Publication:Journal of Marketing Research... View Details

Keywords: Sean Silverthorne

19 Sep 2017
First Look

First Look at New Research and Ideas, September 19

https://www.hbs.edu/faculty/Pages/item.aspx?num=53204 December 2017 Current Opinion in Psychology Gender, Social Class, and Women's Employment By: McGinn, Kathleen L., and Eunsil Oh Abstract—People in low-power positions, whether due to... View Details

Keywords: Sean Silverthorne

14 Mar 2016
Working Paper Summaries

The Role of Incentive Salience in Habit Formation

Keywords: by Leslie John, Katherine L. Milkman, Francesca Gino, Bradford Tuckfield, and Luca Foschini; Health

Web

Initiatives & Projects - Faculty & Research

interdisciplinary perspectives. Case Method Project The Case Method Project is bringing case method teaching to high schools and colleges in U.S. History, Government, and Civics & Democracy. Creating Emerging Markets The Creating Emerging... View Details

26 Sep 2017
First Look

First Look at New Research and Ideas, September 26, 2017

Umit Gurun, and Scott Duke Kominers Abstract—The patent system is commonly justified as a way to promote social welfare and, more specifically, technological progress. For years, however, there has been concern that patent litigation is... View Details

Keywords: Sean Silverthorne

Richard H.K. Vietor

Professor Vietor is Baker Foundation Professor of Business Administration at the Harvard Business School. He teaches courses on the international political economy. Before coming to the Business School in 1978, Professor Vietor held faculty appointments at Virginia... View Details

Keywords: energy; oil ＆ gas; petroleum; railroad; shipping

02 Oct 2012
First Look

First Look: October 2

Publications Corporate Social Responsibility and Access to Finance Authors: Beiting Cheng, Ioannis Ioannou, and George Serafeim Publication: Strategic Management Journal (forthcoming) Abstract In this paper, we investigate whether... View Details

Keywords: Sean Silverthorne

03 Mar 2008
First Look

First Look: March 4, 2008

Working PapersSell Side School Ties Authors:Lauren H. Cohen, Andrea Frazzini, and Christopher J. Malloy Abstract We study the impact of social networks on agents' ability to gather superior information about firms. Exploiting novel data... View Details

Keywords: Martha Lagace

27 Sep 2011
First Look

First Look: September 27

learning and governance process. Implications for organization and leadership development and corporate governance are discussed. Read the paper: http://www.emeraldinsight.com/books.htm?chapterid=1937908&show=pdf Markets as Networks:... View Details

Keywords: Sean Silverthorne

04 Jan 2010
Research & Ideas

Best of HBS Working Knowledge 2009

Marketing: What Works? Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard Business School professor Sunil Gupta. The key: Marketers should tap... View Details

Keywords: by Staff

29 May 2013
Blog Post

Four Weeks on the Road with MBAs Across America

Social Club Grooming Company, not only brings people together across racial lines, but also brings people together to revitalize Detroit. Instead of throwing away hair trimmings, Sebastian works with Green Garage, the green business... View Details

Keywords: Entrepreneurship

February 2011
Case

Jamie Turner at MLI, Inc.

By: John J. Gabarro and Colleen Kaftan

The case describes the evolution of an interpersonal mismatch between a previously successful manager, Jamie Turner, and his new boss, Pat Cardullo. Turner, a 32-year-old MBA graduate, has been recruited by Cardullo to be vice president of marketing and sales at Modern... View Details