Publications
Publications
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- All HBS Web
(5,585)
- Faculty Publications (1,251)
- April 1990 (Revised January 1993)
- Case
Ad Council's AIDS Campaign (A): Advertising Strategy
By: V. Kasturi Rangan and Janet Montgomery
Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details
- 1989
- Article
The Creative Environment Scales: The Work Environment Inventory
By: T. M. Amabile and N. Gryskiewicz
The Creative Environment Scales Work Environment Inventory (WEI) is a new paper-and-pencil instrument designed to assess stimulants and obstacles to creativity in the work environment. Unlike many instruments that are designed as comprehensive descriptions of the work... View Details
- August 1988 (Revised August 1989)
- Case
Poletown Dilemma, The
By: Thomas R. Piper
Senior management of General Motors must select a site for a new assembly plant to replace two plants located in Detroit. The economics strongly favor a site in an adjacent state. However, a relocation would have substantial, negative impact on the existing work force,... View Details
- 1988
- Chapter
Evaluation of Government Financial Incentives to Large Scale Energy Projects: A Contingent Claims Approach
By: Carliss Y. Baldwin and Scott P. Mason
- 1988
- Chapter
Creative Human Resources in the R&D Laboratory: How Environment and Personality Impact Innovation
By: T. M. Amabile and S. S. Gryskiewicz
- November 1986 (Revised October 1995)
- Case
Suzanne de Passe at Motown Productions (A)
By: Linda A. Hill
Illustrates: 1) the impact of a manager's leadership style on corporate culture, direction, and performance; 2) the concept of fit between leadership style and the requirements of situations in which managers find themselves; and 3) the need for managers to adapt their... View Details
- October 1982 (Revised May 1992)
- Case
Johnson & Johnson: The Tylenol Tragedy
In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,... View Details
- 1982
- Article
When Self-Descriptions Contradict Behavior: Actions do Speak Louder than Words
By: T. M. Amabile and L. Kabat
Subjects viewed two videotapes, one depicting a stimulus person's self-description and the other depicting that person's behavior in a conversation, according to a four-way factorial design personality descriptor used in the self-description ("introvert" or... View Details
- April 1981 (Revised June 1982)
- Case
Social Impact of Agribusiness: A Field Study of ALCOSA in Guatemala
By: Ray A. Goldberg
- March 1981 (Revised October 1998)
- Case
Corning Glass Works International (A)
Follows the impact of a change in global strategy on a diversified company's global organization structure. Traces two failed attempts at bringing a business perspective to a geographic organization, and poses the problem of what the international division president... View Details
- September 1979
- Article
Impacts of Perceived Environmental Variability of Patterns of Work-Related Communication
By: Michael Tushman
- February 1979 (Revised December 1983)
- Case
Allied Chemical Corp. (A)
Describes Allied, the chemical industry, and the effects of the Kepone problem (a toxic pesticide dumped into the James River) as of 1976. The executive in the case must decide whether the company should support the passage of the Toxic Substances Control Act and an... View Details
- 1 Sep 1975
- Conference Presentation
The Impact of Hierarchial Structures on the Work Behavior of Women and Men
By: R. M. Kanter
- Forthcoming
- Article
Branch-and-Price for Prescriptive Contagion Analytics
By: Alexandre Jacquillat, Michael Lingzhi Li, Martin Ramé and Kai Wang
Contagion models are ubiquitous in epidemiology, social sciences, engineering, and management. This paper formulates a prescriptive contagion analytics model where a decision maker allocates shared resources across multiple segments of a population, each governed by... View Details
- Forthcoming
- Article
Deep Responsibility, SDGs, and Asia: A Historical Perspective
By: Geoffrey Jones
Although it was only in 2015 the 17 SDGs were adopted by UN Member States, many of the underlying ideas can be found in the strategies of some businesses going back to the nineteenth century. Asia was the home of many of the most advanced concepts of business... View Details
- Forthcoming
- Article
Disclosure Standards and Communication Norms: Evidence of Voluntary Sustainability Standards as a Coordinating Device for Capital Markets
By: Khrystyna Bochkay, Jeffrey Hales and George Serafeim
In this paper, we examine how the development of voluntary sustainability standards has affected the nature of information covered in conference calls. Using industry-specific dictionaries of sustainability terms contained in the disclosure standards developed by the... View Details
- Teaching Interest
Driving Digital Strategy (DIGS)
By: Sunil Gupta
Digital technologies have changed the way consumers search for information, communicate with each other, and buy products. Rapid changes in technology and consumer behavior have had a profound impact on business models and marketing practices. This program equips... View Details