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  • All HBS Web  (7,921)
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    • Research  (3,955)
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Show Results For

  • All HBS Web  (7,921)
    • People  (49)
    • News  (2,660)
    • Research  (3,955)
    • Events  (27)
    • Multimedia  (21)
  • Faculty Publications  (2,352)
← Page 61 of 7,921 Results →
  • May 2016
  • Case

OPET: Precision Marketing in Uncertain Times

By: Rajiv Lal, Esel Çekin and Eren Kuzucu
During Timucin Guler’s decade at OPET, a prominent fuel distributor in Turkey, he transformed the definition of marketing in the company. Under Guler’s lead, OPET, once a local player in the downstream distribution market, became the second largest fuel distributor in... View Details
Keywords: Customer Satisfaction; Customer Service; Emerging Market; Focusing On Customers; Competition; Turkey; Loyalty Program; Marketing Strategy; Downstream Distribution; Customer Relationship Management; Energy Industry; Turkey
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Lal, Rajiv, Esel Çekin, and Eren Kuzucu. "OPET: Precision Marketing in Uncertain Times." Harvard Business School Case 516-087, May 2016.
  • November 2015 (Revised January 2016)
  • Teaching Note

McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs

By: Michael W. Toffel
This case provides an opportunity for students to consider how large, multinational corporations should respond when targeted by activists regarding environmental and social concerns in their supply chains. Greenpeace targeted McDonald's because its chicken supplier... View Details
Keywords: Supply Chain; Supply Chain Management; Welfare; Service Industry; Service Industry; Service Industry; Brazil; United States; United Kingdom
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Toffel, Michael W. "McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs." Harvard Business School Teaching Note 616-021, November 2015. (Revised January 2016.)
  • 07 Mar 2017
  • News

From Harvard to INSEAD: Change Management in a Disruptive World

(via INSEAD.edu) In a wide-ranging interview for the St. Gallen’s Symposium, published by the Huffington Post, Dr. Olivier Giscard D’Estaing (MBA 1951) talks about the deep roots of HBS within the foundation of INSEAD, the European... View Details
Keywords: Educational Services
  • April 2012 (Revised October 2013)
  • Supplement

eBay, Inc. and Amazon.com (B)

By: Ramon Casadesus-Masanell and Anant Thaker
A decade after BusinessWeek declared the competitive battle between eBay, Inc., and Amazon.com "a defining moment for e-commerce," Amazon established itself as the leader. eBay must decide what strategy to use in order to regain the upper hand: maintain its current... View Details
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Casadesus-Masanell, Ramon, and Anant Thaker. "eBay, Inc. and Amazon.com (B)." Harvard Business School Supplement 712-406, April 2012. (Revised October 2013.)
  • 10 Oct 2014
  • News

Chicago Alumni Connect Around a ‘Vision’ for the New HBS

integral part of my life,” said Griffin. “It helped me become the person I am today and that’s why it’s been so important for me to stay involved with the School throughout the years, as a member of the... View Details
Keywords: HBS Campaign
  • 19 Dec 2014
  • News

Atlanta Alumni Connect Around a 'Vision' for the New HBS

throughout the world. “And the Campaign is about more than raising money,” he noted. “It provides an opportunity to inspire and engage the next generation of leaders at the School—to better connect alumni with each other and with HBS in powerful ways View Details
  • 15 Feb 2022
  • Blog Post

Health Is Wealth | The Path To Creating A Venture

years as a time to experiment, to learn to launch something, but also to gain the skills on the operational side, and to expand my network. I was great at finance, I understood the healthcare market, but... View Details
Keywords: Entrepreneurship; Health Care
  • 23 May 2019
  • Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details
Keywords: by Dina Gerdeman; Green Technology

    SoundCloud: Subscription Streaming?

    Established in 2007, by early 2014 SoundCloud already boasted the second largest number of active music listeners among all streaming services and was recognized as the go-to platform for new artists. Yet, its founders Alexander Ljung and Eric Wahlforss were... View Details
    • September 2013
    • Case

    Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

    By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
    After a successful career as Chairman and CEO of Paris-based luxury food company Fauchon, Laurent Adamowicz sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable... View Details
    Keywords: Management; Startup; Leadership; Leadership Style; Leadership Skills; Nutrition Database; Nutritionist In Your Pocket; Nutritional Educational Platform; Shazam Of Food; Weight Loss; Iphone; Android; Applications; App Development; Nutrition Labeling; Nutritional Information; Obesity; Epidemic; Applications and Software; Nutrition; Business Startups; Health; Health Care and Treatment; Information Technology Industry; Health Industry; Boston; Massachusetts
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    Kanter, Rosabeth Moss, Juliane Calingo Schwetz, and Patricia Bissett Higgins. "Advanced Leadership Pathways: Laurent Adamowicz and Bon'App." Harvard Business School Case 314-028, September 2013.
    • 18 Jan 2021
    • Book

    How Thinking Like a Startup Helps Governments Solve More Problems

    As we work on challenging public problems, embracing the entrepreneurial spirit can help in developing solutions, says Harvard Business School Professor Mitchell Weiss in a new book, We the Possibility:... View Details
    Keywords: by Martha Lagace
    • 09 May 2018
    • Research & Ideas

    A Simple Way for Restaurant Inspectors to Improve Food Safety

    more prone to rush a bit and not be as meticulous,” Toffel says. The level of inspector scrutiny also depended on whatever had been found at the prior inspection that day. In short, finding more violations... View Details
    Keywords: by Carmen Nobel; Service; Service
    • 01 Jun 1998
    • News

    Long-Term Interest: Bill Crozier, a Banker Pegged to the Customer

    employee job security may hurt some services businesses. "It seems to me that job security is a major element in employee productivity," he comments. "If staff members spend a... View Details
    Keywords: Eileen K. McCluskey
    • 01 Apr 2000
    • News

    Q & A: A Conversation with IRS Chief Charles Rossotti

    possible turnaround of this huge institution, one that affects everybody in the country. I saw it as an opportunity to bring about fundamental change at an agency that really needed it, to have an impact on View Details
    Keywords: Garry Emmons
    • 01 Sep 2012
    • News

    An Intellectual Capital: Some Influential HBS Ideas, at a Glance

    The Managerial Revolution in American Business (1977), which traces the rise of corporate management, wins a Pulitzer Prize. 1980 Michael Porter publishes Competitive Strategy, the book that launches his career View Details
    Keywords: Professor Elton Mayo: Professor Fritz Roethlisberger; George M. Moffett Professor of Agriculture and Business, Professor Emeritus Ray A. Goldberg; Professor Abraham Zaleznik; Professor Alfred Chandler; Professor Michael Porter; Professor Robert S. Kaplan; Professor Michael C. Jensen; Professor C. Roland Christensen; Professor Robert Menton; Educational Services; Educational Services
    • 12 Feb 2025
    • Blog Post

    How risk can be the key to a sustainable future with Sophie Levin (MS/MBA: Engineering Sciences 2022)

    What were you doing prior to HBS? What made you decide to go to HBS? Before HBS, I worked at Tesla as a design engineer and project manager. I had the opportunity to work on groundbreaking products alongside... View Details
    • June 2019
    • Case

    Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers

    By: Thales S. Teixeira
    By 2019, two-sided online platforms (or marketplaces) were among the highest-growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products, or services with customers demanding them. Among the most notable... View Details
    Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-Sided Markets; Digital Marketing; Customer Acquisition; Two-Sided Platforms; Growth Management; Marketing Strategy; Customers; Acquisition; Organizational Change and Adaptation
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    Teixeira, Thales S. "Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers." Harvard Business School Case 519-087, June 2019.
    • September 2006 (Revised October 2007)
    • Module Note

    Platform-Mediated Networks: Definitions and Core Concepts

    By: Thomas R. Eisenmann
    Defines platform-mediated networks and introduces concepts central to their study. First, it defines networks and network effects; explains how network effects influence users' willingness-to-pay for network access; describes factors that determine the strength of... View Details
    Keywords: Consumer Behavior; Network Effects; Digital Platforms; Information Technology; Information Infrastructure; Digital Platforms
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    Eisenmann, Thomas R. "Platform-Mediated Networks: Definitions and Core Concepts." Harvard Business School Module Note 807-049, September 2006. (Revised October 2007.)
    • 21 May 2020
    • Blog Post

    Creating a World with Trusted Leaders: An Open Letter from MBA Students

    “We as MBA students have a voice and with that a duty to make the voices of those most-vulnerable heard.” Amy, Sarika, and Steve (HBS 2020) watched in awe View Details
    • February 2017
    • Case

    Yemeksepeti: Growing and Expanding the Business Model through Data

    By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu
    In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin... View Details
    Keywords: Entrepreneurial Management; Entrepreneurial Ventures; Turkey; Big Data; Customer Focused Organization; Service Management; Continuous Improvement; Data Analysis; Internet; Growth Strategy; Technological Change; Information Systems; Entrepreneurship; Corporate Strategy; Analytics and Data Science; Analysis; Customer Focus and Relationships; Emerging Markets; Service Operations; Competitive Advantage; Performance Improvement; Internet and the Web; Growth and Development Strategy; Information Technology; Value Creation; Food and Beverage Industry; Turkey
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    Kerr, William R., Gamze Yucaoglu, and Eren Kuzucu. "Yemeksepeti: Growing and Expanding the Business Model through Data." Harvard Business School Case 817-095, February 2017.
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