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Show Results For
- All HBS Web
(7,921)
- People (49)
- News (2,660)
- Research (3,955)
- Events (27)
- Multimedia (21)
- Faculty Publications (2,352)
- May 2016
- Case
OPET: Precision Marketing in Uncertain Times
By: Rajiv Lal, Esel Çekin and Eren Kuzucu
During Timucin Guler’s decade at OPET, a prominent fuel distributor in Turkey, he transformed the definition of marketing in the company. Under Guler’s lead, OPET, once a local player in the downstream distribution market, became the second largest fuel distributor in... View Details
Keywords: Customer Satisfaction; Customer Service; Emerging Market; Focusing On Customers; Competition; Turkey; Loyalty Program; Marketing Strategy; Downstream Distribution; Customer Relationship Management; Energy Industry; Turkey
Lal, Rajiv, Esel Çekin, and Eren Kuzucu. "OPET: Precision Marketing in Uncertain Times." Harvard Business School Case 516-087, May 2016.
- November 2015 (Revised January 2016)
- Teaching Note
McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs
This case provides an opportunity for students to consider how large, multinational corporations should respond when targeted by activists regarding environmental and social concerns in their supply chains. Greenpeace targeted McDonald's because its chicken supplier... View Details
- 07 Mar 2017
- News
From Harvard to INSEAD: Change Management in a Disruptive World
(via INSEAD.edu) In a wide-ranging interview for the St. Gallen’s Symposium, published by the Huffington Post, Dr. Olivier Giscard D’Estaing (MBA 1951) talks about the deep roots of HBS within the foundation of INSEAD, the European... View Details
Keywords: Educational Services
- April 2012 (Revised October 2013)
- Supplement
eBay, Inc. and Amazon.com (B)
By: Ramon Casadesus-Masanell and Anant Thaker
A decade after BusinessWeek declared the competitive battle between eBay, Inc., and Amazon.com "a defining moment for e-commerce," Amazon established itself as the leader. eBay must decide what strategy to use in order to regain the upper hand: maintain its current... View Details
Casadesus-Masanell, Ramon, and Anant Thaker. "eBay, Inc. and Amazon.com (B)." Harvard Business School Supplement 712-406, April 2012. (Revised October 2013.)
- 10 Oct 2014
- News
Chicago Alumni Connect Around a ‘Vision’ for the New HBS
integral part of my life,” said Griffin. “It helped me become the person I am today and that’s why it’s been so important for me to stay involved with the School throughout the years, as a member of the... View Details
Keywords: HBS Campaign
- 19 Dec 2014
- News
Atlanta Alumni Connect Around a 'Vision' for the New HBS
throughout the world. “And the Campaign is about more than raising money,” he noted. “It provides an opportunity to inspire and engage the next generation of leaders at the School—to better connect alumni with each other and with HBS in powerful ways View Details
- 15 Feb 2022
- Blog Post
Health Is Wealth | The Path To Creating A Venture
years as a time to experiment, to learn to launch something, but also to gain the skills on the operational side, and to expand my network. I was great at finance, I understood the healthcare market, but... View Details
- 23 May 2019
- Book
These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems
In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details
SoundCloud: Subscription Streaming?
Established in 2007, by early 2014 SoundCloud already boasted the second largest number of active music listeners among all streaming services and was recognized as the go-to platform for new artists. Yet, its founders Alexander Ljung and Eric Wahlforss were... View Details
- September 2013
- Case
Advanced Leadership Pathways: Laurent Adamowicz and Bon'App
By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins
After a successful career as Chairman and CEO of Paris-based luxury food company Fauchon, Laurent Adamowicz sought to reduce obesity and improve health outcomes. Adamowicz created a mobile application to provide consumers with more accessible and interpretable... View Details
Keywords: Management; Startup; Leadership; Leadership Style; Leadership Skills; Nutrition Database; Nutritionist In Your Pocket; Nutritional Educational Platform; Shazam Of Food; Weight Loss; Iphone; Android; Applications; App Development; Nutrition Labeling; Nutritional Information; Obesity; Epidemic; Applications and Software; Nutrition; Business Startups; Health; Health Care and Treatment; Information Technology Industry; Health Industry; Boston; Massachusetts
- 18 Jan 2021
- Book
How Thinking Like a Startup Helps Governments Solve More Problems
As we work on challenging public problems, embracing the entrepreneurial spirit can help in developing solutions, says Harvard Business School Professor Mitchell Weiss in a new book, We the Possibility:... View Details
Keywords: by Martha Lagace
- 09 May 2018
- Research & Ideas
A Simple Way for Restaurant Inspectors to Improve Food Safety
more prone to rush a bit and not be as meticulous,” Toffel says. The level of inspector scrutiny also depended on whatever had been found at the prior inspection that day. In short, finding more violations... View Details
- 01 Jun 1998
- News
Long-Term Interest: Bill Crozier, a Banker Pegged to the Customer
employee job security may hurt some services businesses. "It seems to me that job security is a major element in employee productivity," he comments. "If staff members spend a... View Details
Keywords: Eileen K. McCluskey
- 01 Apr 2000
- News
Q & A: A Conversation with IRS Chief Charles Rossotti
possible turnaround of this huge institution, one that affects everybody in the country. I saw it as an opportunity to bring about fundamental change at an agency that really needed it, to have an impact on View Details
Keywords: Garry Emmons
- 01 Sep 2012
- News
An Intellectual Capital: Some Influential HBS Ideas, at a Glance
The Managerial Revolution in American Business (1977), which traces the rise of corporate management, wins a Pulitzer Prize. 1980 Michael Porter publishes Competitive Strategy, the book that launches his career View Details
Keywords: Professor Elton Mayo: Professor Fritz Roethlisberger; George M. Moffett Professor of Agriculture and Business, Professor Emeritus Ray A. Goldberg; Professor Abraham Zaleznik; Professor Alfred Chandler; Professor Michael Porter; Professor Robert S. Kaplan; Professor Michael C. Jensen; Professor C. Roland Christensen; Professor Robert Menton; Educational Services; Educational Services
- 12 Feb 2025
- Blog Post
How risk can be the key to a sustainable future with Sophie Levin (MS/MBA: Engineering Sciences 2022)
What were you doing prior to HBS? What made you decide to go to HBS? Before HBS, I worked at Tesla as a design engineer and project manager. I had the opportunity to work on groundbreaking products alongside... View Details
- June 2019
- Case
Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers
By: Thales S. Teixeira
By 2019, two-sided online platforms (or marketplaces) were among the highest-growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products, or services with customers demanding them. Among the most notable... View Details
Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-Sided Markets; Digital Marketing; Customer Acquisition; Two-Sided Platforms; Growth Management; Marketing Strategy; Customers; Acquisition; Organizational Change and Adaptation
Teixeira, Thales S. "Airbnb, Etsy, Uber: Expanding from One to Many Millions of Customers." Harvard Business School Case 519-087, June 2019.
- September 2006 (Revised October 2007)
- Module Note
Platform-Mediated Networks: Definitions and Core Concepts
Defines platform-mediated networks and introduces concepts central to their study. First, it defines networks and network effects; explains how network effects influence users' willingness-to-pay for network access; describes factors that determine the strength of... View Details
Keywords: Consumer Behavior; Network Effects; Digital Platforms; Information Technology; Information Infrastructure; Digital Platforms
Eisenmann, Thomas R. "Platform-Mediated Networks: Definitions and Core Concepts." Harvard Business School Module Note 807-049, September 2006. (Revised October 2007.)
- 21 May 2020
- Blog Post
Creating a World with Trusted Leaders: An Open Letter from MBA Students
“We as MBA students have a voice and with that a duty to make the voices of those most-vulnerable heard.” Amy, Sarika, and Steve (HBS 2020) watched in awe View Details
- February 2017
- Case
Yemeksepeti: Growing and Expanding the Business Model through Data
By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu
In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin... View Details
Keywords: Entrepreneurial Management; Entrepreneurial Ventures; Turkey; Big Data; Customer Focused Organization; Service Management; Continuous Improvement; Data Analysis; Internet; Growth Strategy; Technological Change; Information Systems; Entrepreneurship; Corporate Strategy; Analytics and Data Science; Analysis; Customer Focus and Relationships; Emerging Markets; Service Operations; Competitive Advantage; Performance Improvement; Internet and the Web; Growth and Development Strategy; Information Technology; Value Creation; Food and Beverage Industry; Turkey
Kerr, William R., Gamze Yucaoglu, and Eren Kuzucu. "Yemeksepeti: Growing and Expanding the Business Model through Data." Harvard Business School Case 817-095, February 2017.