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- All HBS Web
(2,069)
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- Research (1,224)
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- 17 Jul 2012
- First Look
First Look: July 17
mixed results, into developed markets even as the opportunities of its region have grown stronger and stronger. Ultimately Natura has moved beyond stereotypes of globalization, recognizing that winning in Argentina, Chile, and Mexico can... View Details
Keywords: Sean Silverthorne
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
impressions they make. In field and online experiments in which participants take, share, and evaluate “selfies” (self-photos), we show that paradoxically, these challenges can be exacerbated by temporary sharing media—technologies that... View Details
Keywords: Sean Silverthorne
- 14 Nov 2006
- First Look
First Look: November 14, 2006
Business School Case 707-012 Clearwater was trying to market value-added products in a traditionally commodities based industry while facing supply uncertainties and regulatory, environmental, and foreign exchange challenges. Clearwater... View Details
Keywords: Sean Silverthorne
- 27 Jul 2019
- Op-Ed
Does Facebook's Business Model Threaten Our Elections?
co-worker; with 150, it can do better than a family member; and with 300, better than a spouse. But then came the Cambridge Analytica fiasco, when that firm got 250,000 Facebook users to voluntarily give them access to their personal data by playing an View Details
Keywords: by George Riedel
- 03 Aug 2010
- First Look
First Look: August 3
substantial information about GMO products, they positively affect approval rates of GMOs by threatening the reputation of the regulatory agency. Our study further shows that firm and product uncertainty increases the impact of the social cues. The Underdog Effect: The... View Details
Keywords: Martha Lagace
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/416026-PDF-ENG Harvard Business School Case 517-040 Marketing Transformation at Mastercard Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm’s View Details
Keywords: Sean Silverthorne
- 14 Feb 2012
- First Look
First Look: February 14
competition in a two-sided market that includes buyers and sellers. One of the platforms benefits from a partial belief advantage, in that each side believes that it is more likely that the other side will join the advantaged platform. We... View Details
Keywords: Carmen Nobel
- 25 Jul 2017
- First Look
First Look at New Research and Ideas: July 25, 2017
doctrine, this essay proposes a synthesizing principle: if the deal process involves an adequate market canvass, meaningful price discovery, and an arms-length negotiation, then there should be a strong presumption that the deal price... View Details
Keywords: Carmen Nobel
- 12 May 2009
- First Look
First Look: May 12, 2009
international awards. How could the company capitalize on this success? Should Grace expand its operations to multiple Chinese provinces? Should Grace continue as a premium boutique winery serving a growing but ultimately limited niche View Details
Keywords: Martha Lagace
- 14 Apr 2015
- First Look
First Look: April 14
of people's relationships with brands and a demonstration of the important and timely implications of this evolving sub-discipline. A range of different brand relationship environments are explored in the collection, including online... View Details
Keywords: Sean Silverthorne