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- All HBS Web
(1,967)
- People (3)
- News (387)
- Research (1,182)
- Events (18)
- Multimedia (6)
- Faculty Publications (459)
- 20 Sep 2022
MBA Program & Admissions Virtual Information Session
This online information session will be hosted by a member of the MBA Admissions Office and will include a short presentation on the HBS MBA experience, admissions process, and financial aid offerings. The information session is primarily... View Details
- 01 Dec 2013
- News
Oscar Winners
To your health: Nazemi, Schlosser, and Kushner roll out their consumer-friendly online insurance company. For aspiring entrepreneurs searching for a sexy start-up idea, it may not seem a very glamorous notion. But ask Josh Kushner (MBA... View Details
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
But the brand identified with family friendly fun and entertainment in the Magic Kingdom has taken a tragic knock to its credibility. No doubt consumers will ask more questions, at least in the short-term, and Disney will order a... View Details
- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
forthcoming Quantitative Marketing and Economics Aggregation of Consumer Ratings: An Application to Yelp.com By: Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca Abstract—Because consumer View Details
Keywords: Sean Silverthorne
- Web
How to Register & Key Dates | New Venture Competition
How to Register & Key Dates Social Enterprise Track 1. Review Competition Details See Information for Participating Teams (pdf). 2. Eligibility Review eligibility requirements. 3. Build Your Team Whether you... View Details
- Career Coach
Hillary Mann
Hillary Mann (MBA, Babson ’15; University of Michigan ’04) is a Corporate Relations Director who manages relationships with organizations in Consumer Products, Retail & Luxury Goods, Hospitality, Agribusiness, and Sustainability.... View Details
- 31 May 2011
- First Look
First Look: May 31
and D. Hofmann Publication:European Business Review (May-June 2011) An abstract is unavailable at this time. Read the paper: http://www.francescagino.com/uploads/4/7/4/7/4747506/grant_gino_hofmann_europeanbusinessreview_2011.pdf Winning... View Details
Keywords: Sean Silverthorne
- 01 Jun 2015
- News
Screen Grab
providers should support equal access to all content and applications (such as data-heavy files of online video) regardless of the source or how much bandwidth it requires. Instead, industry executives contend, View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 05 Feb 2008
- First Look
First Look: February 5, 2008
(2) Review prior research on behavioral decision making to identify ideas that may be relevant to the domain of psychological influence; (3) Provide a series of examples of how behavioral decision research can be leveraged to create... View Details
Keywords: Martha Lagace
- 01 Dec 2017
- News
2017 in Energy: A Future of Lower Energy Prices
consistent electricity. The sun doesn’t shine all the time, and the wind doesn’t blow all the time, so that may mean a new life for nuclear.” —Professor Richard Vietor Return to Year in Review 2017 View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
That's not what most people thought when digital technology first started to gain a foothold in the entertainment business. Chris Anderson's "long-tail theory" was very popular. Anderson argued that when online channels enable... View Details
- 01 Dec 2014
- News
Taking Tailoring High Tech
the Boutique Online Shoptiques founder Olga Vidisheva (MBA 2011) offers all the technical tools and support a small shop needs to get started in the e-commerce world and a one-stop boutique shopping portal for customers. Thinking Inside... View Details
- Web
Brand Name Management - The Art of American Advertising
Competitiveness Recruit Alumni Recruiting MBA Recruiting Recruiting Resources Alumni Bulletin Baker Library | Bloomberg Center Business History Review Harvard Business Publishing Harvard Business Review HBS... View Details
- 12 Jul 2016
- First Look
July 12, 2016
School Case 716-449 ASOS PLC Launched in 2000, ASOS was one of the world's largest online fashion specialists in 2016. Focusing on young consumers aged 16–25 years, the company offered over 80,000 items on... View Details
Keywords: Sean Silverthorne
- 13 Jan 2014
- Research & Ideas
How Government Can Restore the Faith of Citizens
not enough; it must also be coupled with a positive outcome. Norton compares it to results in their online dating research in which users were more satisfied when they saw the website working hard for them during searching-but only if... View Details
Keywords: by Michael Blanding
- 24 Jun 2013
- Research & Ideas
Is Your iPhone Turning You Into a Wimp?
monitor? The answer may determine whether you'll play the wimp or the hero in your next office meeting. The body posture inherent in operating everyday gadgets affects not only your back, but your demeanor, reports a new experimental study entitled iPosture: The Size... View Details
- Web
Buy Now, Pay Later: Credits
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of Credit Reporting Credit in a... View Details
- 25 Oct 2016
- First Look
October 25, 2016
understanding of how consumers adopt innovations with how firms effectively acquire, serve, and retain customers. The result is a lens through which to view the commercial potential of innovations and a powerful vehicle for placing a... View Details
Keywords: Sean Silverthorne
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
LifeQube mobile clinic management Asia-Pacific HBS Club of Shanghai Oliver Segovia, MBA '10 Jennifer Kelly, MBA '10 AVA invitation-only shopping platform Canada HBS Club of Toronto Zaheed Poptia, MBA '06 CardSwap online giftcard... View Details
Keywords: Multiple alumni
- 03 Feb 2014
- Research & Ideas
The Tricky Business of Managing Web Advertising Affiliates
network, but pay only for those ads that entice a consumer to make a purchase. (This setup is different from other online advertising such as banner ads, where the seller pays for the placement when the... View Details