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      • March 1999 (Revised June 2000)
      • Case

      Eli Lilly: The Evista Project

      By: Steven C. Wheelwright and Matt Verlinden
      Describes the creation and operation of the initial two heavyweight teams for new drug development and launch. The primary focus is on one of the teams, Evista, although comparisons to the other team, Zyprexa, are included. Lilly must decide the next phase (postlaunch)... View Details
      Keywords: Projects; Groups and Teams; Operations; Management Teams; Product Development; Transition; Product Design; Business Startups; Business Plan; Product Launch; Competition; Service Operations; Pharmaceutical Industry
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      Wheelwright, Steven C., and Matt Verlinden. "Eli Lilly: The Evista Project." Harvard Business School Case 699-016, March 1999. (Revised June 2000.)
      • March 1999 (Revised February 2001)
      • Background Note

      New Product Development Imperative, The

      By: Steven C. Wheelwright and Edward T Smith
      Introduces students to the best practices for managing new product development projects. Includes concepts and tools related to structuring teams consistent with the project objectives as well as concepts and processes for improving project execution. View Details
      Keywords: Management Practices and Processes; Product Development; Performance Improvement; Problems and Challenges; Groups and Teams
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      Wheelwright, Steven C., and Edward T Smith. "New Product Development Imperative, The." Harvard Business School Background Note 699-152, March 1999. (Revised February 2001.)
      • March 1999 (Revised June 2004)
      • Case

      Keurig

      By: Paul W. Marshall and Jeremy Dann
      Nick Lazaris becomes Keurig's third CEO in three years, after one founder was fired and the other decided to leave the company. He inherits a company that has made several abortive attempts to launch its new coffee brewing system. Now, problems with crucial suppliers... View Details
      Keywords: Resignation and Termination; Product Launch; Supply Chain Management; Problems and Challenges; Risk and Uncertainty; Manufacturing Industry
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      Marshall, Paul W., and Jeremy Dann. "Keurig." Harvard Business School Case 899-180, March 1999. (Revised June 2004.)
      • March 1999
      • Case

      Eastman Kodak Company

      By: Robert J. Dolan
      Eastman Kodak has suffered significant declines in film market share at the hands of lower-priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. A rewritten version of an... View Details
      Keywords: Segmentation; Product Positioning; Price; Brands and Branding; Product Launch; Consumer Products Industry
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      Dolan, Robert J. "Eastman Kodak Company." Harvard Business School Case 599-106, March 1999.
      • February 1999 (Revised August 2004)
      • Case

      I Lost My Volvo in New Haven: Tennis Event Sponsorship

      By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit
      Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details
      Keywords: Marketing Communications; Decision Choices and Conditions; Management; Product Positioning; Television Entertainment; Sports; Partners and Partnerships; Sports Industry
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      Greyser, Stephen A., Brian R. Harris, and Mitchell Truwit. "I Lost My Volvo in New Haven: Tennis Event Sponsorship." Harvard Business School Case 599-037, February 1999. (Revised August 2004.)
      • February 1999
      • Case

      Volant Skis

      By: Steven C. Wheelwright and Matt Verlinden
      Volant brought innovation to the ski equipment industry in 1989 by developing a stainless steel ski. He claimed the skis could turn more easily, could hold an edge in icy conditions, and were more stable than aluminum or fiberglass skis. The company's "soft-flex"... View Details
      Keywords: Change Management; Technological Innovation; Growth and Development Strategy; Operations; Product Development; Performance Improvement; Quality; Corporate Strategy; Value Creation
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      Wheelwright, Steven C., and Matt Verlinden. "Volant Skis." Harvard Business School Case 699-129, February 1999.
      • January 1999 (Revised March 2001)
      • Case

      MindSpring

      By: Jeffrey F. Rayport
      In a business environment where Internet Service Providers (ISP) has become increasingly commodity-like, Charles Brewer, founder and CEO of MindSpring, the nation's sixth largest ISP and the recognized leader in customer satisfaction, ponders a proposed merger with... View Details
      Keywords: Internet and the Web; Entrepreneurship; Mergers and Acquisitions; Customer Satisfaction; Growth and Development Strategy; Web Services Industry; United States
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      Rayport, Jeffrey F., Joseph Keough, and Cathy Olofson. "MindSpring." Harvard Business School Case 899-178, January 1999. (Revised March 2001.)
      • January 1999
      • Case

      State Street Corporation: Leading with Information Technology (B)

      By: Stephen P. Bradley and Kelley Porter
      With Multi-currency HORIZON, a real-time multi-currency accounting system that replaced the traditional batch-oriented single-currency accounting system, successfully launched, State Street Corp. (State Street) began to focus on growing the scope of its business... View Details
      Keywords: Accounting; Trends; Global Strategy; Growth and Development Strategy; Competitive Strategy; Information Technology; Value Creation; Financial Services Industry
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      Bradley, Stephen P., and Kelley Porter. "State Street Corporation: Leading with Information Technology (B)." Harvard Business School Case 799-034, January 1999.
      • winter 1999
      • Article

      The Design and Production of New Retirement Savings Products

      By: Dwight B. Crane and Z. Bodie
      Keywords: Design; Retirement; Saving; Product
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      Crane, Dwight B., and Z. Bodie. "The Design and Production of New Retirement Savings Products." Journal of Portfolio Management 25, no. 2 (winter 1999): 77–82.
      • December 1998 (Revised January 2001)
      • Case

      Acer, Inc.: Taiwan's Rampaging Dragon

      By: Christopher A. Bartlett and Anthony St. George
      Describes the strategic, organizational, and management changes that led Acer from its 1976 startup to become the world's second-largest computer manufacturer. Outlines the birth of the company, the painful "professionalization" of its management, the plunge into... View Details
      Keywords: Organizational Change and Adaptation; Leadership; Competitive Advantage; Global Strategy; Transformation; Computer Industry; Taiwan
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      Bartlett, Christopher A., and Anthony St. George. "Acer, Inc.: Taiwan's Rampaging Dragon." Harvard Business School Case 399-010, December 1998. (Revised January 2001.)
      • December 1998
      • Case

      Pioneer Hi-Bred: Turning Seeds Into Factories

      By: F. Warren McFarlan and Melissa Dailey
      The agricultural sector is among the preeminent information technology users in our economy," exclaimed an August 1998 Forbes ASAP survey of the U.S. economy's best and worst users of information technology (IT). The survey designated Pioneer Hi-Bred International,... View Details
      Keywords: Agribusiness; Multinational Firms and Management; Information Management; Infrastructure; Business Strategy; Information Technology; Agriculture and Agribusiness Industry; Iowa
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      McFarlan, F. Warren, and Melissa Dailey. "Pioneer Hi-Bred: Turning Seeds Into Factories." Harvard Business School Case 399-095, December 1998.
      • December 1998
      • Case

      MD Foods Amba

      By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis
      In 1998, MD Foods, a Denmark-based dairy cooperative, was searching for growth opportunities that would enable it to become northern Europe's preferred retail dairy supplier. The options being considered included expanding in existing markets, entering into new... View Details
      Keywords: Cooperative Ownership; Growth and Development Strategy; Expansion; Market Entry and Exit; Alliances; Innovation and Management; Food and Beverage Industry; Europe; United Kingdom; Denmark
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      Goldberg, Ray A., Carin-Isabel Knoop, and Cate Reavis. "MD Foods Amba." Harvard Business School Case 599-052, December 1998.
      • December 1998 (Revised February 1999)
      • Case

      i2 Technologies, Inc.

      By: Ananth Raman and Jasjit Singh
      Describes the emergence and growth of i2 Technologies and the supply chain planning software industry. In December 1998, i2's market capitalization was in excess of $2 billion; the supply chain planning software industry had annual sales of approximately $1 billion and... View Details
      Keywords: Information Technology; Applications and Software; Supply Chain Management; Production; Forecasting and Prediction; Information Technology Industry
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      Raman, Ananth, and Jasjit Singh. "i2 Technologies, Inc." Harvard Business School Case 699-042, December 1998. (Revised February 1999.)
      • December 1998
      • Background Note

      Cash Management Practices in Small Companies

      By: H. Kent Bowen, Andrew R. Jassy, Laurence E. Katz, Kevin E. Kelly and Baltej Kochar
      Most small business managers claim that cash management is their leading concern. Often walking a tightrope between growth and illiquidity, small business managers face different cash management challenges than their counterparts in larger companies. Compared to larger... View Details
      Keywords: Motivation and Incentives; Working Capital; Management Practices and Processes; Organizational Design; Cash; Forecasting and Prediction; Policy; Business Strategy
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      Bowen, H. Kent, Andrew R. Jassy, Laurence E. Katz, Kevin E. Kelly, and Baltej Kochar. "Cash Management Practices in Small Companies." Harvard Business School Background Note 699-047, December 1998.
      • November 1998 (Revised November 2001)
      • Case

      BMW AG: The Digital Car Project (A)

      By: Stefan H. Thomke and Ashok Nimgade
      Describes how the German automotive firm BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies fully in the very competitive automotive industry, BMW is faced with the challenge of changing its... View Details
      Keywords: Change; Competency and Skills; Management; Time Management; Product Positioning; Product Development; Business Processes; Performance; Problems and Challenges; Technology; Auto Industry
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      Thomke, Stefan H., and Ashok Nimgade. "BMW AG: The Digital Car Project (A)." Harvard Business School Case 699-044, November 1998. (Revised November 2001.)
      • October 1998 (Revised December 1999)
      • Case

      Gene Research, the Mapping of Life and the Global Economy

      By: Ray A. Goldberg and Juan Enriquez-Cabot
      A new firm is being created to speed up the process of mapping humans, animals, and plants by combining gene technology with rapid gene identification to improve the health and well being of the human population and the productivity of crops and animals. How does one... View Details
      Keywords: Information Technology; Organizational Structure; Technological Innovation; Business Processes; Health Care and Treatment; Performance Productivity; Welfare; Agribusiness; Genetics; Science-Based Business; Biotechnology Industry; Agriculture and Agribusiness Industry
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      Goldberg, Ray A., and Juan Enriquez-Cabot. "Gene Research, the Mapping of Life and the Global Economy." Harvard Business School Case 599-016, October 1998. (Revised December 1999.)
      • September 1998 (Revised July 1999)
      • Case

      Costco Companies, Inc.

      By: David E. Bell and Ann Leamon
      Costco Companies, one of the major players in the wholesale club industry, has developed a new class of membership that offers discounted services--auto, health, and home insurance, business credit card processing, real estate services--in exchange for a higher annual... View Details
      Keywords: Cost vs Benefits; Cost Management; Brands and Branding; Marketing Strategy; Supply and Industry; Service Delivery; Service Operations; Risk and Uncertainty; Retail Industry
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      Bell, David E., and Ann Leamon. "Costco Companies, Inc." Harvard Business School Case 599-041, September 1998. (Revised July 1999.)
      • September 1998 (Revised May 1999)
      • Case

      Arnold Communications

      By: Teresa M. Amabile and Jeremiah Weinstock
      The new owner and CEO of Arnold Advertising, a relatively small regional agency, aims to build it into Arnold Communications--a much larger, stronger firm competing successfully for national accounts. As part of this growth strategy, the agency develops a process for... View Details
      Keywords: Management Practices and Processes; Creativity; Entrepreneurship; Advertising; Business Processes; Brands and Branding; Growth and Development Strategy; Advertising Industry
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      Amabile, Teresa M., and Jeremiah Weinstock. "Arnold Communications." Harvard Business School Case 899-083, September 1998. (Revised May 1999.)
      • August 1998 (Revised July 2002)
      • Case

      Innovation at 3M Corporation (A)

      By: Stefan H. Thomke and Ashok Nimgade
      Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details
      Keywords: Innovation and Management; Innovation Strategy; Managerial Roles; Marketing Strategy; Demand and Consumers; Market Timing; Product Development; Problems and Challenges; Business Strategy; Medical Devices and Supplies Industry
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      Thomke, Stefan H., and Ashok Nimgade. "Innovation at 3M Corporation (A)." Harvard Business School Case 699-012, August 1998. (Revised July 2002.)
      • August 1998
      • Case

      Electronic Commerce at Air Products

      By: F. Warren McFarlan and Melissa Dailey
      In 1998,chief information officers (CIOs) in the highly competitive international gases and chemicals business faced the reality that electronic commerce capability was a strategic necessity. The results of annual surveys of technology officers in the chemical industry... View Details
      Keywords: Management Teams; Information Technology; Globalized Markets and Industries; Infrastructure; Internet and the Web; Technology Adoption; Business Strategy; Chemical Industry; United States
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      McFarlan, F. Warren, and Melissa Dailey. "Electronic Commerce at Air Products." Harvard Business School Case 399-035, August 1998.
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