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- All HBS Web
(2,393)
- People (8)
- News (627)
- Research (1,471)
- Events (9)
- Multimedia (9)
- Faculty Publications (578)
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
shelf-space allocation? When are power plays appropriate? When should you exercise power? When should you give in to power? What are the consequences for partner relationships and channel performance? When a new channel, or a... View Details
- 01 Sep 2014
- News
All For One
question was how to do it. At Indian electronics firm HCL Technologies, incoming CEO Vineet Nayar inherited a once-great technology company that had lost its way by the time he took over in 2005. The company had steadily lost market share... View Details
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
When electronic cigarettes first appeared a little over a decade ago, they were hailed by many as a godsend: a tool to help smokers quit while mitigating the most harmful effects of tobacco. "The [e-cigarette] market is producing, at... View Details
- 01 Jun 2009
- News
Alumni Books
Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property by Mark Blaxill (MBA ’84) and Ralph Eckardt (Portfolio) With the right intellectual property (IP) and the right strategies, companies can command premium prices, increase View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what Harvard Business School professor... View Details
Keywords: by Martha Lagace
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct... View Details
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
screens is a relevant difference. In fact, our study empirically supports the widely held assumption that the U.S. is overscreened and key foreign markets are underscreened. This difference has consequences for the relative View Details
- 01 Sep 2003
- News
Globalization Revisited
however, they noted that marketing and the nature of globalization have changed in the last two decades, to a point Levitt could hardly have imagined. Thus, some of his ideas seem to have been overtaken by time, while other important... View Details
- 12 Apr 2004
- Research & Ideas
What Great American Leaders Teach Us
complete financial information across the twentieth century (especially pre-1925), a multi-tiered financial analysis approach was utilized: (1) Tobin's Q Performance (market to book value); (2) Return on Assets Ratios; and (3) Market... View Details
Keywords: by Sean Silverthorne
- June 2009
- Article
How Concepts Affect Consumption
By: Dan Ariely and Michael I. Norton
Duke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively. View Details
Ariely, Dan, and Michael I. Norton. "How Concepts Affect Consumption." Harvard Business Review 87, no. 6 (June 2009).
- 04 Dec 2000
- What Do You Think?
Have We Overdone Deregulation and Privatization?
consumers were that deregulation: (1) unleashes the power of a self-correcting free market (Jeff Struck), giving customers services at prices they are willing to pay and quality levels that they are willing... View Details
Keywords: by James Heskett
- 19 Nov 2018
- Sharpening Your Skills
E-Santa: Is Retail Ready for Digital Christmas?
Is Amazon's growing retail power capable of breaking the "wheel of retailing" theory? Retail Reaches a Tipping Point—Which Stores Will Survive? E-commerce is about to deal severe blows to many familiar store-based brands. How to... View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
should not be separated. In their session, "Managing the Brand-Product Continuum in Global Markets," David Arnold, a former professor at Harvard Business School and author of the forthcoming book The Mirage of Global Markets: How Globalizing Companies Can... View Details
- 23 Jul 2001
- Research & Ideas
Looking for CEOs in All the Wrong Places
ability, even when experience and academic research have shown that link to be tenuous. Other circumstances such as market conditions and the skills and experience of the company's senior management team can have a profound impact. All... View Details
- 10 Mar 2008
- Research & Ideas
Encouraging Entrepreneurs: Lessons for Government Policy
Danish labor market across time (the data tracks when a person enters a company and when he or she moves between periods of employment and self-employment), Nanda and Sørensen found that rates of entrepreneurship are higher in... View Details
Keywords: by Julia Hanna
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
companies that use stealth positioning adopt a covert approach. They conceal the true nature of their products by affiliating them with a different category. This is a powerful strategy for marketers when a... View Details
Keywords: by Youngme Moon
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
For marketers, how big is the World Cup? Its power can't be overstated. Some 3 billion people will watch the tournament, and marketers will spend hundreds of millions of dollars to engage their attention.... View Details
Keywords: Garry Emmons
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of... View Details
- 29 Oct 2018
- Research & Ideas
Hunting for a Hot Job in High Tech? Try 'Digitization Economist'
Power of Capitalism Research Paper The Job Market for New Economists: A Market Design Perspective Adam Smith, Behavioral Economist? What do you think of this research? Share... View Details