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Show Results For
- All HBS Web
(1,842)
- News (629)
- Research (1,122)
- Multimedia (13)
- Faculty Publications (342)
- 18 Jul 2018
- Blog Post
Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East
There, she arrived at a crucial insight: "CPG brands were spending big on equity advertising, but they could not directly link sales and ad buys to show ROI. I really felt there was a need we had to address – for an ecommerce platform... View Details
- 04 Mar 2002
- Research & Ideas
Don’t Lose Money With Customers
customer. "Sometimes it makes sense to have a conversation with customers to find out how satisfied they are, and there are other times when the vendor might be better off drawing inferences from observations of actual customer... View Details
Keywords: by Peter K. Jacobs
- 19 Feb 2010
- News
The MBA Oath Debate
recent opinion piece in the Financial Times, HBS student Andrew Sridhar (MBA 2010) cited what he calls “troubling” aspects of the oath. For example, he doesn’t buy the professionalization analogy with oaths in law, medicine, or the... View Details
- 28 May 2012
- Research & Ideas
A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy
majority of them are not doing it effectively," says V. Kasturi "Kash" Rangan, the Malcolm P. McNair Professor of Marketing at Harvard Business School. "If you look at the Fortune 100 companies, you'll find at least half of them could do... View Details
Keywords: by Dina Gerdeman
- 01 Dec 2011
- News
Inside MTV’s Global Fame
numbering in the billions and making MTV one of the most powerful global brands. In his fascinating account, What Makes Business Rock: Building the World’s Largest Global Networks (Wiley), Roedy relives... View Details
- 03 Apr 2019
- Book
Fintech's Game-Changing Opportunities for Small Business
make a large investment decision, such as expanding or buying new equipment. In this “utopian” world, fewer good businesses might fail, and more businesses would have the confidence and financial resources... View Details
- 19 Jul 2004
- Research & Ideas
Your Customers: Use Them or Lose Them
wisdom for banks was that in order to grow they should offer the best rates of deposit or buy another company. Instead, she said, Commerce Bank offered the worst deposit rate in every single local market. It has never made an acquisition.... View Details
Keywords: by Martha Lagace
- Web
Teams | New Venture Competition
Gaitan (EdM 2025) Husain Rasheed Engaging kids in Kazakhstan with an AI-driven simulation game that makes learning English fun Remarcation Hannah Wong (MArch 2025) Jia Wen Goh Fostering the autonomy of disabled users in public space... View Details
- 01 Dec 2014
- News
Opportunities Realized Through Fellowships
Today, Michailidis, who was the 2011 MBA Fellowship Dinner speaker, appreciates the impact his fellowship has had on his ability to make a contribution to society. “By starting my own company, I have helped consumers save on groceries and... View Details
Keywords: fellowships
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
opportunity, says Teixeira. "A second screen can be a competitor, but it can also be a collaborator," says Teixeira. After all, if consumers already have their smartphones or laptops in hand, it only takes a few clicks to visit an advertiser's website and... View Details
- Web
Democratizing development: Inequality in Latin America | Institute for Business in Global Society
met in São Paulo, Brazil, to explore actionable measures that Latin American enterprises can take to drive inclusive prosperity and upward mobility. Learning resources At BiGS, we want to make resources and learning materials accessible... View Details
- 16 Sep 2015
- Research & Ideas
Can Applied Economics Save Homeless Puppies?
Wagaroo’s Get a Dog page is a great place to start, Exley says. But for people who specifically want to buy a dog from an ethical breeder, there’s a strategy afoot to help them avoid puppy mills. For shelters and rescue groups that... View Details
- 27 Aug 2012
- Research & Ideas
Employee-Suggestion Programs That Work
in hospitals. One condition of funding was that she also create a tool to improve the safety climate and encourage senior managers to become more engaged in hospital safety initiatives. “It was not that senior leaders were solving problems, but that they were just... View Details
Keywords: by Paul Guttry
- 19 Nov 2014
- HBS Case
Marketing Marijuana
something that hadn't been done in 81 years—make an illegal drug legal. “They do not need to buy it at a fancy store—they'll go to a back alley basement shop as long as the product delivers” Of course, the question remains: How will state... View Details
- 01 Aug 2002
- News
Seventy Years Out: Class of 1932 Celebrates Reunions
lives and works. He has three pieces of advice for those who want to avoid spending their life in a foreign country: “Don't stay for more than five years, don't marry a local girl, and don't buy any land.” Having done all three, he now... View Details
- 01 Apr 2000
- News
Marketing Muscle
her own share of difficulties in making iii a success. "I was starting to run out of my own money, and I needed to buy computers and hire people. I went to Richard Caruso (69th AMP), and he led a syndicate.... View Details
- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
student to chief executive officer also makes it difficult for device makers to segment the market as cleanly as, say, PC companies are able to do, DelBene said. "Companies are spending a lot of time trying to figure out where the... View Details
Keywords: by Sean Silverthorne
- 27 Apr 2021
- Research & Ideas
New Research: Surviving Bankruptcy, Useful Economics, and Retirement
of dollars every year. I estimate that liquidation is frequently chosen when a reorganization would have maximized total creditor recovery. I estimate that courts could dramatically improve creditor recovery by assigning liquidations using a statistical model.” View Details
- 01 Oct 2002
- News
Sam Hayes
market is still the most efficient in the world,” he says. “Over the longer term, one can buy and hold investments and be confident that price disparities will smooth out with time and be reflective of real value.” The author and coauthor... View Details
Keywords: Garry Emmons
- Web
2022 Symposium - Race, Gender & Equity
Minnesota Law School, where she received the Stanley V. Kinyon award for teacher of the year. In the fall of 2016, she was the Walter V. Schaefer Visiting Professor at the University of Chicago Law School,... View Details