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  • All HBS Web  (2,316)
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  • 06 Mar 2012
  • First Look

First Look: March 6

this article, I outline an agenda for strengthening the links between key institutions. Leaders, I argue, should focus on four goals: 1) linking knowledge creation to venture creation to speed the conversion of ideas into market-ready... View Details
Keywords: Sean Silverthorne
  • 05 Dec 2007
  • Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: How can marketing better align with corporate strategy? Can you place a... View Details
  • 13 Oct 2015
  • First Look

October 13, 2015

search engine, it has increasingly developed and promoted its own content as an alternative to results from other websites. By prominently displaying Google content in response to search queries, Google is able to use its dominance in... View Details
  • 16 Feb 2004
  • Research & Ideas

Marketing Wine to the World

"The Changing Structure of the Global Wine Industry," won the Best Paper award at the 2003 European Applied Business Research Conference. Roberto recently shared his thoughts on wine for HBS Working Knowledge in an e-mail... View Details
Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage
  • 02 Feb 2004
  • Research & Ideas

Where Does Apple Go From Here?

and written about Apple for the last decade, generating several case studies. His latest case, Apple Computer 2004, co-written with research associate Debbie Freier, was recently published by Harvard Business School Publishing. Yoffie sat down with HBS Working View Details
Keywords: by Sean Silverthorne
  • 26 May 2009
  • Research & Ideas

Improving Market Research in a Recession

supplier aggressively explore synergies across its various component agencies as well as eliminate research redundancies. Value experience and judgment. CMOs should tap the knowledge and intuitions of managers and researchers who've lived... View Details
Keywords: by John Quelch
  • 16 Feb 2004
  • Research & Ideas

HBS Center Focuses on Europe

via e-mail with Executive Director Vincent Dessain (HBS MBA '87), and Research Associate Anders Sjöman. The School's five centers are charged with supporting the research needs of faculty and developing case studies in their regions. In... View Details
Keywords: by Cynthia Churchwell
  • 05 Feb 2007
  • Research & Ideas

Business and the Global Poor

who the customer is. Traditionally, leading companies—both in the West and in developing countries—have operated under the assumption that the world's poor majority—those four billion people on the planet with a disposable income of $5 a... View Details
Keywords: by Sean Silverthorne
  • 18 Apr 2019
  • Research & Ideas

Open Innovation Contestants Build AI-Based Cancer Tool

difficult and time-consuming even in countries with sufficient medical resources, much less in developing countries where the need is great but fewer personnel have the time and training. Harvard researchers wondered: Could programmers... View Details
Keywords: by Martha Lagace; Health; Medical Devices & Supplies
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

evidence to challenge a common misperception about internalization theory. The theory has often been criticized for maintaining that it assumes a hierarchically organized MNE based on knowledge flowing from the home country. This is not... View Details
Keywords: Dina Gerdeman
  • 01 Apr 2014
  • First Look

First Look: April 1

organizational processes of developing a business model. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=46978 The Liability of Leakage: How Indirect Ties to Competitors Impact Innovation in Entrepreneurial Firms... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2010
  • Sharpening Your Skills

Sharpening Your Skills: Social Reporting

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered: What's the best way to report nonfinancial metrics? How can nonprofit... View Details
Keywords: by Staff
  • 03 Jun 2014
  • First Look

First Look: June 3

http://hbr.org/product/experience-the-finger-lakes-the-groupon-partnership-decision/an/814010-PDF-ENG Harvard Business School Case 314-086 Learning From Extreme Consumers Traditional market research methods focus on understanding the average experiences of average... View Details
Keywords: Sean Silverthorne
  • 10 Apr 2019
  • HBS Case

How Entrepreneurs Can Turn Lead Into Gold

financial capital is important, generating human capital and social capital can be just as important, if not more so, and often gets short shrift. “We think there should be a ‘demo day’ for hiring employees or developing social... View Details
Keywords: by Michael Blanding; Financial Services
  • 28 May 2014
  • Research & Ideas

Building Histories of Emerging Economies One Interview at a Time

that body of knowledge was derived primarily from companies in the United States, Europe, and Japan. But as emerging markets in Africa, Asia, the Middle East, and Latin America continue to grow, so does an interest in how they came to be... View Details
Keywords: by Julia Hanna
  • 10 Apr 2013
  • Research & Ideas

Learning Curve: Making the Most of Outsourcing

improves communication and coordination, and sets up the possibility of knowledge transfer between them. The advancements accrued not just to individual radiologists, but to the outsourcing firm as well. Huckman explains what happens as... View Details
Keywords: by Paul Guttry; Health
  • 08 Dec 2003
  • Research & Ideas

Why Europe Lags in Pharmaceuticals and Biotech

Bastianelli, vice president of corporate development at ProSkelia Pharmaceuticals in France. Once companies are created, there is little incentive to improve, he said, and labor laws make it difficult to remove unproductive employees.... View Details
Keywords: by Sean Silverthorne; Biotechnology; Health; Pharmaceutical; Technology
  • 08 Aug 2023
  • Research & Ideas

The Rise of Employee Analytics: Productivity Dream or Micromanagement Nightmare?

of people analytics involve talent and performance—determining the qualities that distinguish a company’s best managers and strongest teams and identifying growth and development opportunities. As the field evolves, companies are applying... View Details
Keywords: by Ben Rand
  • 15 Nov 2011
  • First Look

First Look: November 15

processes. First, experts can change their knowledge from personally communicable, tacit knowledge into tool-generated, highly communicable knowledge. The second interdependent movement involves how experts... View Details
Keywords: Sean Silverthorne
  • April 2025
  • Teaching Note

ZEISS: Commercializing Science

By: Maria P. Roche
Teaching Note for HBS Case No. 725-359. View Details
Keywords: Business Model; Business Organization; Decisions; Business Strategy; Competition; Business History; Collaborative Innovation and Invention; Independent Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Knowledge Sharing; Industry Growth; Monopoly; Organizational Culture; Supply Chain Management; Partners and Partnerships; Risk and Uncertainty; Adaptation; Commercialization; Resource Allocation; Corporate Strategy; Semiconductor Industry; Technology Industry; Germany; Europe
Citation
Related
Roche, Maria P. "ZEISS: Commercializing Science." Harvard Business School Teaching Note 725-458, April 2025.
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