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Show Results For
-
All HBS Web
(1,811)
- News (350)
- Research (1,280)
- Events (3)
- Multimedia (17)
- Faculty Publications (1,025)
- December 2004 (Revised December 2005)
- Case
Nectar: Making Loyalty Pay
By: John A. Deighton
Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics...
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Keywords:
Customer Focus and Relationships;
Business or Company Management;
Supply Chain Management;
Marketing Strategy;
Networks;
Marketing Channels;
Advertising Campaigns;
Outcome or Result;
Growth and Development;
Retail Industry;
Great Britain
Deighton, John A. "Nectar: Making Loyalty Pay." Harvard Business School Case 505-031, December 2004. (Revised December 2005.) (request a courtesy copy.)
- October 2007
- Article
The Territory of Consumer Research: Walking the Fences
By: John A. Deighton
Deighton, John A. "The Territory of Consumer Research: Walking the Fences." Journal of Consumer Research 34, no. 3 (October 2007): 279–282.
- August 2002
- Teaching Note
MicroFridge, TN
By: John A. Deighton
Teaching Note for (9-599-049) and (9-503-017).
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Keywords:
Consumer Products Industry
- January 2001
- Background Note
Responsibilities & Rights of Family Shareholders of a Family Business
By: John A. Davis
Describes the major responsibilities and rights of family shareholders of a family owned business.
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Davis, John A. "Responsibilities & Rights of Family Shareholders of a Family Business." Harvard Business School Background Note 801-264, January 2001.
- July 1999
- Background Note
Management Development Plan In A Family Business, The
By: John A. Davis
Defines management development objectives for family members employed in their family business. Outlines a process of putting these individuals on a career path to provide them with needed developmental experiences while respecting the broader needs of the...
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Keywords:
Family Business;
Goals and Objectives;
Management Practices and Processes;
Organizations;
Leadership Development;
Experience and Expertise
Davis, John A. "Management Development Plan In A Family Business, The." Harvard Business School Background Note 800-009, July 1999.
- 24 May 2006
- Conference Presentation
Lessons from Successful Family Business Dynasties
By: John A. Davis
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
Corporate Brands Crossing Borders In the second presentation of the Global Brands session, HBS professor Douglas Holt described a work in progress that he is conducting with HBS professor John Quelch and...
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- January 2015 (Revised July 2019)
- Case
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
Keywords:
Medication Adherence;
Affordable Care Act (ACA);
Marketing Strategy;
Communication Strategy;
Customer Value and Value Chain;
Decisions;
Health Care and Treatment;
Goals and Objectives;
Resource Allocation;
Marketing Communications;
Consumer Behavior;
Measurement and Metrics;
Service Delivery;
Behavior;
Motivation and Incentives;
Social Issues;
Information Technology;
Value Creation;
Health Industry;
Pharmaceutical Industry;
Insurance Industry;
Public Relations Industry;
Retail Industry;
United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Case 515-010, January 2015. (Revised July 2019.) (Email mking@hbs.edu for a courtesy copy.)
- Article
Prepare Your Company for Global Pricing
By: Das Narayandas, John Quelch and Gordon Swartz
Narayandas, Das, John Quelch, and Gordon Swartz. "Prepare Your Company for Global Pricing." MIT Sloan Management Review 42, no. 1 (Fall 2000): 61–70.
- 01 Sep 2017
- News
@Soldiers Field
Program—has been offered under the auspices of the School’s US Competitiveness Project. HBS launched a new joint master’s degree program in partnership with the Harvard John A. Paulson School of Engineering...
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- 01 Jun 2022
- News
Students Ready to Make an Impact
those who have a passion to found, work at, or invest in a startup, HBS’s Rock Center for Entrepreneurship, the Harvard Innovation Labs, and HBS’s close ties to the Harvard John A. Paulson School of...
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- 01 Dec 2005
- News
Faculty Books
International Finance A Casebook by Mihir A. Desai (John Wiley & Sons) These case studies, by Associate Professor Desai, consider how major financial and investment decisions must adapt to the opportunities and obstacles in a rapidly...
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- 01 Dec 2010
- News
Faculty Books
Buy-In: Saving Your Good Idea from Being Shot Down by John P. Kotter and Lorne A. Whitehead (Harvard Business Review Press) Professor Emeritus Kotter and his coauthor reveal how to win the support ideas need...
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- 01 Feb 2001
- News
HBS Alumni Association Board of Directors: President's Report
Shanghai. As we look forward to those upcoming events with anticipation, let me give you a quick status report on the important, ongoing work that our Alumni Board committees are undertaking this year. The Communications Committee, chaired by View Details
- Research Summary
Overview
By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He...
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- July 1997
- Article
Choice in Computer-Mediated Environments
By: John A. Deighton
Deighton, John A. "Choice in Computer-Mediated Environments." Marketing Letters 8, no. 3 (July 1997).
- Article
Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies
By: John A. Deighton
The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google...
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Keywords:
Data Science;
Digital Marketing;
Marketing;
Internet and the Web;
Analytics and Data Science;
Disruption
Deighton, John A. "Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies." Journal of Advertising Research 57, no. 4 (December 2017): 357–361.
- February 25, 2016
- Article
The Hodgepodge Principle in U.S. Privacy Policy
By: John A. Deighton
Data, says Professor Lawrence Summers, is the new oil, "a hugely valuable asset essential to economic life." Personal data, the kind of data that invites thoughts of privacy, is a big part of that. The European Union saw this economic fuel source coming long ago and...
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Keywords:
Data;
Privacy;
Technology;
Big Data;
Personal Data;
Marketing;
Information Technology;
Analytics and Data Science
Deighton, John A. "The Hodgepodge Principle in U.S. Privacy Policy." Harvard Law and Policy Review Blog (March 2, 2016). http://harvardlpr.com/2016/03/02/the-hodgepodge-principle-in-us-privacy-policy/.
- 22 Oct 2011
- Conference Presentation
Principles and Practices of Long-Term Family Success
By: John A. Davis
- September 2007
- Exercise
Values Concerning Inheritance Worksheet
By: John A. Davis
Outlines several questions that address core issues in planning for inheritance. Appropriate for all families, no matter what assets they have to pass to heirs.
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Keywords:
Assets;
Management Succession;
Family Business;
Family and Family Relationships;
Planning;
Value
Davis, John A. "Values Concerning Inheritance Worksheet." Harvard Business School Exercise 808-071, September 2007.