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August 2000 (Revised August 2005)
Case

STAR TV in 1993

Describes STAR TV, a pan-Asian satellite network that has standardized its strategy across its target markets. STAR's acquisition by Rupert Murdoch's News Corporation provides an opportune point to analyze whether the viability of this strategy is likely to increase or... View Details

Keywords: Integration; Adaptation; Globalization; Television Entertainment; Telecommunications Industry

November 1986
Supplement

People Express - March 1984

By: D. Quinn Mills

Describes People Express business strategy and whether it was successful. Describes changing environment in the airline industry and asks students to make decisions concerning a new business strategy for People Express. Follow-up to the (A) case. View Details

Keywords: Change; Industry Structures; Business Strategy; Aerospace Industry

August 2021 (Revised March 2024)
Case

Danaher Corporation (Abridged)

By: Bharat Anand, David J. Collis and Sophie Hood

Between 1985 and 2007, Danaher has been one of the best-performing industrial conglomerates in the U.S. This case examines the corporate strategy of this diversified, global corporation. It describes the firm's portfolio strategy and the Danaher Business System—a... View Details

Keywords: Business Conglomerates; Global Strategy; Multinational Firms and Management; Growth and Development Strategy; Corporate Strategy; Value Creation; Mergers and Acquisitions; Competitive Strategy

01 Nov 2020
Research & Ideas

Good Leadership Is an Act of Kindness

powerful, fundamental leadership strategy is being largely overlooked. It is, in fact, the most innately human one: Be kind. LEADING IN TIMES OF UNCERTAINTY More Stories in This Series How Remote Work... View Details

Keywords: by Boris Groysberg and Susan Seligson

October 2011 (Revised July 2013)
Case

Delta/Signal Corp.

By: V.G. Narayanan, Lisa Brem and Matthew Packard

This auto parts company has just ousted its longtime CEO and founder, and the new, professional CEO is badly in need of a coherent strategy, clear objectives and metrics, and initiatives that are aligned with the strategy and objectives. Will the balanced scorecard... View Details

Keywords: Balanced Scorecard; Business Strategy; Financial Reporting; Leading Change; Performance Evaluation; Growth and Development Strategy; Web Services Industry; Auto Industry

February 2017 (Revised November 2021)
Case

Digitalization at Siemens

By: David J. Collis and Tonia Junker

The case discusses the digitalization strategy of Siemens AG, a German-based company operating in manufacturing and electronics. The increasing impact of digital technologies on all of its business units had prompted CEO Joe Kaeser and his team to put digitalization at... View Details

Keywords: Company Management; Digital Technologies; Corporate Strategy; Competition; Information Technology; Information Infrastructure; Manufacturing Industry; Electronics Industry

April 2020
Teaching Note

Cambridge Franchise Partners

By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld

Teaching Note for HBS No. 217-082. Cambridge Franchise Partners (CFP) was established by Matt Perelman and Alex Sloane (both HBS ’15) to pursue a roll-up strategy in the quick service restaurant (QSR) sector. Burger King (BK) approved CFP’s request to become a... View Details

Keywords: Roll-up; Franchise; Franchise Management; Small Firms Management; Franchise Ownership; Small Business; Management; Acquisition

September 2001 (Revised August 2005)
Case

Microsoft in 2002

By: Michael G. Rukstad, David B. Yoffie, Carl Johnston and Tyrell Levine

Examines Microsoft's strategy and competitive position as it prepares to launch Windows XP. The discussion explores how Microsoft builds and sustains its competitive edge. View Details

Keywords: Competitive Advantage; Applications and Software; Product Launch; Information Technology Industry; Computer Industry; United States

October 1999 (Revised September 2005)
Case

Eddie Bauer, Inc.

By: David E. Bell and Ann Leamon

Eddie Bauer has decided to coordinate its merchandising strategy (price, selection) across its stores and catalog. But with e-commerce, is this still sensible? View Details

Keywords: Management; Brands and Branding; Marketing Channels; Product Positioning; Business Strategy; Internet

08 Sep 2014
Research & Ideas

The Strategic Way To Hire a Sales Team

Too often, there's a huge gap between a company's overall business strategy and the way its salesforce operates in the field. In fact, says Frank V. Cespedes, articles and books about View Details

Keywords: by Carmen Nobel

2015
Case

Advanced Leadership Pathways: Issa Baluch and the African Agribusiness Knowledge and Innovation Leadership Initiative (AKILI)

By: Rosabeth M. Kanter and Renee Vuillaume

A veteran of the freight forwarding industry, Issa Baluch wanted to transform the education space in Africa by introducing hands-on practical teaching in agriculture and agribusiness. In the summer of 2015 his vision of a practical learning institute for African... View Details

May 1985 (Revised October 2001)
Case

Comdisco, Inc.

By: Carliss Y. Baldwin and Rita J. Seymour

Comdisco, the largest independent dealer and lessor of computers and peripheral equipment, needs financing in order to match its market's growth of 20-30% per year. The company has access to two types of risk capital, but there are substantial costs and risks... View Details

Keywords: Business or Company Management; Strategy; Cost vs Benefits; Capital Structure; Financing and Loans; Financial Strategy; Corporate Finance; Growth and Development Strategy; Computer Industry; Distribution Industry

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March 2020
Case

Forbidden City: Launching a Craft Beer in China

By: Christopher A. Bartlett and Carole Carlson

This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's... View Details

Keywords: Subsidiary Management; Craft Brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia

March 2023 (Revised May 2025)
Case

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader

Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details

March 2019 (Revised June 2021)
Case

HelloSelf: Foundation

By: John R. Wells and Benjamin Weinstock

On January 6, 2019, HelloSelf, a London-based “BrainTech” company, founded a year earlier by Charles Wells, soft launched. The proposition was simply to help its members “Be your Best Self.” The company provided its registered members with access to a clinical... View Details

September 1999
Case

Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)

By: Stefan H. Thomke and Andrew Robertson

Focuses on the ongoing competitive battles in the global home video game market that is estimated to exceed $15 billion by 1999 in the United States and Japan alone. Describes how Sega Enterprises has redesigned its development processes to create a revolutionary... View Details

Keywords: Games, Gaming, and Gambling; Competitive Strategy; Technological Innovation; Growth and Development Strategy; Partners and Partnerships; Product Development; Business Growth and Maturation; Market Entry and Exit; Sales; Entertainment and Recreation Industry; Computer Industry

October 2016 (Revised April 2018)
Case

ASICS: Chasing a 2020 Vision

By: Elie Ofek, Nobuo Sato and Akiko Kanno

In early 2016, Motoi Oyama, president and CEO of ASICS, a major sports apparel and footwear manufacturer based in Japan, lays out his company’s growth plan for the upcoming 5 years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart... View Details

Keywords: Brand Management; Sports Apparel; Competitive Positioning; Direct To Consumer Marketing; Retail Formats; Lifestyle Brands; Information Technology; Competition; Brands and Branding; Organizational Change and Adaptation; Digital Platforms; Product Positioning; Marketing Channels; Sports; Retail Industry; Apparel and Accessories Industry; Sports Industry; Entertainment and Recreation Industry

September 2002 (Revised January 2003)
Case

Dimensional Fund Advisors, 2002

By: Randolph B. Cohen

Dimensional Fund Advisors (DFA) is an investment management firm that prides itself on basing its investment strategies on sound academic research. Many of the best-known finance research papers of the past two decades (especially those by Eugene Fama and Kenneth... View Details

Keywords: Knowledge Use and Leverage; Research; Success; Investment; Financial Services Industry

13 Jan 2003
Research & Ideas

Making Biotech Work as a Business

create safer and more effective treatments and, of course, reap profits—industry executives, like hopeful patients, still restlessly wait for relief. Given its scientific potential, said Pisano, biotech continues to bump against several... View Details

Keywords: by Martha Lagace; Biotechnology; Health; Technology

November 2005 (Revised January 2006)
Case

Commercialization at the Garvan Institute for Medical Research (A)

A large and successful not-for-profit medical research institute must decide strategy to commercialize its discoveries. In the process, it must balance multiple conflicting demands from its stakeholders. View Details

Keywords: Decisions; Public Sector; Business and Stakeholder Relations; Nonprofit Organizations; Conflict and Resolution; Commercialization; Balance and Stability; Health Industry

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