Publications

13 Jun 2021
News

Kominers’ Conundrums: Something New From Overlapping Clues

November 2015 (Revised August 2016)
Case

Unilever's New Global Strategy: Competing through Sustainability

By: Christopher A. Bartlett

In January 2009, when Paul Polman was appointed CEO of Unilever, he inherited a company in long-term decline at the beginning of a major global financial crisis. As the first outsider ever recruited to lead the company, Polman lost little time in challenging the... View Details

Keywords: Globalized Firms and Management; Corporate Social Responsibility and Impact; Competitive Strategy; Environmental Sustainability; Consumer Products Industry

2017
Other Teaching and Training Material

Financial Accounting Reading: Revenue Recognition

By: David F. Hawkins

The overarching goal of the revenue recognition chapter is to help students better understand the substance and implementation challenges of the joint FASB/IASB revenue recognition standard. This Reading includes four Interactive Illustrations: "Time Value of Money for... View Details

Keywords: Accounting; Revenue Recognition

05 May 2021
News

Are Ceos Living up to the Pledges They Made after George Floyd’s Murder?

21 Oct 2016
News

The Type of Purpose That Makes Companies More Profitable

28 Jan 2021
News

9 leadership books every manager should read

April 1994 (Revised October 2001)
Case

Mrs. Fields, Inc. (1977 - 1987)

By: Lynda M. Applegate and Keri O. Pearlson

Describes a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage of MIS... View Details

Keywords: Information Technology; Organizations; Management Systems; Business Strategy; Food and Beverage Industry

November 1990 (Revised October 1991)
Case

John Crane UK Ltd.: The CAD-CAM Link

Describes the improvement of manufacturing performance in a job shop through the application of a variety of techniques such as group technology, manufacturing cells, and CAD-CAM. As well as exploring the limitations and merits of these methods, the case explores the... View Details

Keywords: Small Business; Production; Information Technology; Performance Improvement; Manufacturing Industry; United Kingdom

February 1996 (Revised March 1996)
Case

Harvey Golub: Recharging American Express

By: David A. Garvin and Artemis March

Harvey Golub, CEO American Express, initiated and led a large-scale change process. The case describes the organization he inherited, two successive waves of reengineering, his "principles-driven" approach to decision making, and his goal of converting American Express... View Details

Keywords: Transformation; Decision Choices and Conditions; Engineering; Leadership Style; Organizational Change and Adaptation; Core Relationships; Integration; Value

31 Oct 2019
Video

Binod Chaudhary

Binod Chaudhary, Chairman of the Nepal-based Chaudhary Group, describes his goal of avoiding the stereotypical story of a three-generation family business that is founded by the first, consolidated by the... View Details

April 1991 (Revised April 1992)
Case

Hospital Sector in 1992

Examines the major issues facing the hospital sector in 1992. The environment surrounding the industry is one of great uncertainty and rapid change, and involves significant public policy questions. Describes recent trends, issues and new types of competitors that... View Details

Keywords: Risk and Uncertainty; Nonprofit Organizations; Competition; Health Care and Treatment; Policy; Change; Health Industry; United States

Find at Harvard

Clubs

B-School Blades

March 1999 (Revised March 2000)
Case

Cross Country Group, The: A Piece of the Rock (A)

By: Robert L. Simons and Indra Reinbergs

A new MBA graduate joins a privately held family business and sets ambitious growth goals for the next five years. To enhance motivation, he proposes a new incentive plan that will grant him a share of the wealth he creates. However, the family owners have a more... View Details

Keywords: Family Business; Decisions; Motivation and Incentives; Business Strategy; Performance Efficiency; Risk and Uncertainty; Growth and Development; Planning; Accounting Industry; Employment Industry

May 1994 (Revised July 1995)
Case

Taco Bell--1994

By: Leonard A. Schlesinger

Taco Bell CEO, John Martin, boldly proclaims a growth goal of 200,000 points of access by the year 2000 (the company had approximately 3,600 in 1991). To realize such growth, Martin embraces a philosophy of continual change. The implications for Taco Bell are dramatic... View Details

Keywords: Information Technology; Food; Organizational Structure; Organizational Culture; Human Resources; Brands and Branding; Organizational Change and Adaptation; Goals and Objectives; Change Management; Expansion; Business Growth and Maturation; Communication; Growth and Development Strategy; Food and Beverage Industry; Food and Beverage Industry; United States

Find at Harvard

October 2024
Technical Note

Prompt Engineering

By: Michael Parzen and Jo Ellery

This note covers the basics of prompt engineering, a key tool for making use of modern generative AI. We discuss the principles of prompt engineering and illustrate these principles with techniques for asking questions. We further list the types of prompts that can be... View Details

Keywords: Large Language Model; AI and Machine Learning

March 2023
Case

Mirakl: Growing The Marketplace Economy

By: Antonio Moreno, Santiago Gallino and Emilie Billaud

Mirakl provided the technology and seller network required for companies like Macy's, Best Buy, Walmart, Siemens, or Carrefour to simply design, launch, and administer a marketplace that included products from third-party sellers. What began as a basic business idea in... View Details

Keywords: Business Growth and Maturation; Business Startups; Transformation; Technological Innovation; Growth and Development Strategy; Internet and the Web; Technology Adoption; Sales; Information Technology Industry; Retail Industry; Web Services Industry; Europe; France; Paris; United States

In Extreme Productivity, Pozen reveals his secrets to workplace productivity and high performance. The antidote to a calendar full of boring meetings and a backlog of emails, his book shows professionals how they can achieve their goals by making a critical... View Details

04 Dec 2008
News

Since Enron, Little Has Changed

May 2004 (Revised June 2004)
Case

SchmidtCo (A)

John Schmidt's project to convert the information system of his auto parts distribution business is in real trouble, putting his company at risk. He must decide what his decision problem is and set appropriate objectives as well as create a good set of alternatives... View Details

Keywords: Business or Company Management; Risk Management; Negotiation; Information Technology; Decision Making; Distribution Industry; Auto Industry