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  • September 2020 (Revised June 2023)
  • Supplement

Spreadsheet Supplement to Artea Teaching Note

By: Eva Ascarza and Ayelet Israeli
Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details
Keywords: Targeted Advertising; Algorithmic Data; Bias; Advertising; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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  • September 2020 (Revised July 2022)
  • Exercise

Artea (D): Discrimination through Algorithmic Bias in Targeting

By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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  • 12 PM – 1 PM EST, 10 Nov 2016
  • Webinars: Trending@HBS

Impact Investing: Challenges and Opportunities

Never has there been a time when so many believed in both the ability and responsibility of the private sector to combat the world's greatest social challengesfrom poverty to climate change to accessible health care. Recent years have seen the creation of thousands of... View Details
  • Web

Business, Government & the International Economy - Faculty & Research

today’s business environment as well as some of the alternatives that have emerged from time to time. The Unit examines other countries’ business environments and their historical development. The BGIE group is deeply interested in the... View Details
  • November 1983 (Revised October 1989)
  • Case

Procter & Gamble Europe: Vizir Launch

By: Christopher A. Bartlett
Describes P&G's expansion in Europe, including the development of a strong country subsidiary management, responsive to local market differences. The launch of a new product presents strategic and organizational challenges as P&G considers making this their first... View Details
Keywords: Business Subsidiaries; Trade; Business or Company Management; Growth and Development Strategy; Product Launch; Emerging Markets; Organizational Design; Problems and Challenges; Expansion; Europe
Related
  • Web

Class Profile - Doctoral

Pricing Corporate Governance Corporate Strategy Corporate Finance Diversity Emerging Markets Environment Ethics Experimental Economics Game Theory Health Care Incentives Innovation International Business... View Details
  • 21 Feb 2012
  • First Look

First Look: Feb. 21

creation of altogether new product markets and even industries. We illustrate our model with examples from the field of consumer sporting goods. The significance of user entrepreneurship and the implications of our model for theories of... View Details
Keywords: Sean Silverthorne

    Debora L. Spar

    Debora Spar is the Jaime and Josefina Chua Tiampo Professor of Business Administration at Harvard Business School and Senior Associate Dean for Business and Global Society. Her current research focuses on issues of gender and technology, and the interplay between... View Details

    Keywords: biotechnology; broadcasting; communications; entertainment; federal government; health care; information; internet; music; pharmaceuticals

      DJ DiDonna

      Dennis “DJ” DiDonna has dedicated his career to commercializing social science research to create organizations which positively impact the world. 

      He is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School where he teaches the... View Details

      • September 2020 (Revised July 2022)
      • Exercise

      Artea (B): Including Customer-Level Demographic Data

      By: Eva Ascarza and Ayelet Israeli
      This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
      Keywords: Targeting; Algorithmic Bias; Race; Gender; Marketing; Diversity; Customer Relationship Management; Demographics; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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      • Fall 2014
      • Article

      How to Win in an Omnichannel World

      By: David R. Bell, Santiago Gallino and Antonio Moreno
      The omnichannel environment presents new challenges and opportunities for both information and product fulfillment. While all retailers need to effectively and efficiently manage fulfillment and information provision, there are important nuances to how this happens,... View Details
      Keywords: Supply Chain Management; Customer Relationship Management; Marketing; Marketing Strategy; United States
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      • 23 Jun 2008
      • Working Paper Summaries

      Using Financial Innovation to Support Savers: From Coercion to Excitement

      Keywords: by Peter Tufano & Daniel Schneider; Financial Services
      • 21 Jun 2007
      • Working Paper Summaries

      Multi-Sided Platforms: From Microfoundations to Design and Expansion Strategies

      Keywords: by Andrei Hagiu; Technology
      • January 2010 (Revised March 2010)
      • Background Note

      A Note on Direct Selling in Developing Economies

      By: Michael Chu and Joel Emilio Bregman Segre
      Informal and formal direct selling play a particularly important role in developing countries characterized by markets with limited retail sectors. This note explores the practice of direct selling for the company, the sales person, and the consumer, as well as the... View Details
      Keywords: Customers; Developing Countries and Economies; Marketing Channels; Marketing Strategy; Emerging Markets; Sales
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      • 03 Nov 2009
      • First Look

      First Look: Nov. 3

      Kato is tasked with evaluating how the company can most successfully market and sell the green components of its service offering. Using only renewable energy in its data center facility, Verne can drastically reduce customers' carbon... View Details
      Keywords: Martha Lagace
      • Web

      Behavioral Finance & Financial Stability

      well as the finding that central banks’ quantitative easing policies impact exchange rates. See Robin’s other research here , Sam’s other research here , Jeremy’s other research here , and Adi’s other research here . More Info U.S. monetary policy and View Details

        William C. Kirby

        William C. Kirby is T. M. Chang Professor of China Studies at Harvard University and Spangler Family Professor of Business Administration at the Harvard Business School. He is a Harvard University Distinguished Service Professor. He serves as Chairman of the Harvard... View Details

        Keywords: education industry; wine
        • February 2009
        • Article

        Optimal Reserve Management and Sovereign Debt

        By: Laura Alfaro and Fabio Kanczuk
        Most models currently used to determine optimal foreign reserve holdings take the level of international debt as given. However, given the sovereign's willingness-to-pay incentive problems, reserve accumulation may reduce sustainable debt levels. In addition, assuming... View Details
        Keywords: Borrowing and Debt; Motivation and Incentives; Decisions; Emerging Markets; Balance and Stability; Earnings Management; Policy; Interest Rates; International Finance; Cost
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        • 28 May 2024
        • In Practice

        Job Search Advice for a Tough Market: Think Broadly and Stay Flexible

        New graduates entering the job market will face a very different landscape from even a year ago, with a murky economy and potentially more limited career prospects. Though unemployment figures in the US remain near historically low... View Details
        Keywords: by Rachel Layne
        • 18 May 2010
        • First Look

        First Look: May 18

        market. We present statistics on the activity in these market mechanisms and present survey evidence that both mechanisms have facilitated matches. The paper concludes by discussing the emergence of... View Details
        Keywords: Martha Lagace