Publications

Find at Harvard

Profile

Sheila Marcelo

money for college. “I was the eighth employee, and I consider that period my general management tour of duty,” says Marcelo, who found enthusiastic mentors at the young company and was soon asked to join the View Details

Keywords: Entrepreneurship; Technology; Services

November 2024
Case

FedEx Cyberattack (A): Navigating the NotPetya Storm

By: Hise Gibson, Frank Nagle, Alicia Dadlani and Martha Hostetter

In 2017, FedEx’s European division — acquired the year before for $5 billion — was hit by a devastating cyberattack that destroyed thousands of computers and business systems across several countries. Corporate Chief Information Officer Rob Carter put the company’s... View Details

Keywords: Cybersecurity; Crisis Management; Disruption; Planning; Transportation Industry; United States; Europe

November 1, 2022
Article

To Prepare for Future Surges, U.S. Hospitals Must Start Planning—& Sharing Resources—Now!

By: Regina E. Herzlinger

Keywords: COVID-19; Crisis Management; Health Pandemics; Disruption; Planning; Health Industry; United States

Read Now

October 2020 (Revised February 2023)
Teaching Note

MobSquad

By: Prithwiraj Choudhury

Keywords: Business Ventures; Business Startups; Labor; Human Capital; Human Resources; Crisis Management; Employment Industry; Canada; United States

April 2020
Case

Cockpit Dynamics in Air France 447 and United 232

By: Amy C. Edmondson and Joshua Raymond

This case compares leadership and team dynamics between the cockpit crews in two renowned passenger airline crashes, twenty years apart: Air France 447 in 2009 and United 232 in 1989. The key dimensions of difference across the cases include organization and task... View Details

Keywords: Teams; Team Launch; Crisis Management; Groups and Teams; Leadership; Communication; Air Transportation Industry

October 1982
Supplement

Southwest Airlines: Interview with Lamar Muse, January 1978, Video

Presents an interview, made shortly before Mr. Muse left the airline, concerning how he responded to the Braniff fare cut during the great Texas Air War in spring 1973. His pithy and direct comments are invariably very well received by class participants. Instructors... View Details

Keywords: Air Transportation; Marketing Communications; Crisis Management; Air Transportation Industry

October 26, 2022
Article

Climate Risk Is Growing. Is Your Company Prepared?

By: John D. Macomber

Most people don’t have a strategy for how to handle the worsening perils of flooding, wildfires and extreme heat. They should adopt a four-step process for protecting their property, whether it be a home or a business. First, they should prioritize how important... View Details

Keywords: Climate Risk; Climate Change; Risk Management; Crisis Management; Insurance

Register to Read

Career Coach

Doug Marsan

Doug is excited to help fellow students find their work purpose, especially those looking to fight the climate crisis through climate tech or looking to pivot into VC/startup land. He studied mechanical engineering at Notre Dame (Go... View Details

20 May 2020
News

How Will COVID-19 Change Demand for Office Space?

February 2005 (Revised May 2005)
Case

Nordstrom: The Turnaround

By: Rajiv Lal and Arar Han

After a period of turbulence, the fourth generation of Nordstroms are in control of the $7.1 billion apparel retailer. They have instituted a number of changes in buying and IT that have turned the business around. What can they do to ensure future growth? View Details

Keywords: Transformation; Crisis Management; Growth Management; Organizational Structure; Information Technology; Apparel and Accessories Industry; Retail Industry

September 2020 (Revised December 2020)
Case

Siba Mtongana: A Pioneering Chef in South Africa

By: Boris Groysberg, Susan Seligson, Katherine Connolly Baden and Robin Abrahams

For Siba Mtongana, South African celebrity chef, the year 2020 was fraught with challenges and unknowns. Her brand was strong and she was certain it would survive. But as she fine-tuned her growth and innovation strategy in a shaky, unpredictable economy in the midst... View Details

Keywords: Food; Crisis Management; Health Pandemics; Growth and Development Strategy; Food and Beverage Industry; South Africa

landed on the Wall Street Journal bestseller list. Higgins serves as an Executive Fellow at the Harvard Business School, co-teaching the SIP “Moving Beyond Direct-to-Consumer”. Matt can provide advice and support on: building and scaling startups e-commerce growth... View Details

Keywords: Consumer Products & Packaged Goods;#60;#Services

25 Oct 2004
Research & Ideas

Planning for Surprises

too often, we only address problems after the surprise has occurred. Q: Your book uses examples of widely known surprises in the public record, including the 9/11 attacks. As a business example, you use what you call the looming crisis of... View Details

Keywords: by Martha Lagace

December 1996 (Revised June 1997)
Case

Trinity College (A)

By: F. Warren McFarlan and Jaan Elias

Trinity College was an elite, private, liberal-arts college of some 1,800 students located in Hartford, CT. When Tom Gerety was chosen as Trinity's 17th president in 1989, he pledged to stay for ten years. Now less than five years at the job, Gerety announced he was... View Details

Keywords: Higher Education; Crisis Management; Management Succession; Planning; Social Enterprise; Education Industry; Connecticut

September 1998 (Revised December 1998)
Case

Infinity Carpets, Inc.

By: Ronald W. Moore and Thomas R. Piper

A turnaround expert must determine whether a firm in distress is worth more as a going concern than its liquidation value. If so, the finances of the firm must be restructured in a way consistent with the bargaining power of the holders of the various securities. The... View Details

Keywords: Restructuring; Borrowing and Debt; Financial Liquidity; Crisis Management; Value; Apparel and Accessories Industry

October 2004 (Revised August 2007)
Case

Alibris in 2004

Alibris, an online marketplace for rare, used, and out-of-print books, is trying to communicate to the professional book dealers who are its main suppliers that they are in the middle of a crisis. Supply is flooding the market, in part from individuals who simply want... View Details

Keywords: Price; Books; Crisis Management; Supply and Industry; Service Operations; Online Technology; Consumer Products Industry

November 1997 (Revised February 1998)
Case

Finansol

By: James E. Austin, Roberto Gutierrez, Marc Labie and Enrique Ogliastri

Finansol, created to provide loans to micro-entrepreneurs, encountered considerable difficulties after rapidly growing to become the biggest micro-enterprise lender in Colombia. Major restructuring was required to rescue it. View Details

Keywords: Restructuring; Microfinance; Crisis Management; Problems and Challenges; Social Enterprise; Financial Services Industry