Creativity - Publications - Faculty & Research

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

business markets, and the "trade" (wholesalers and retailers) in consumer goods markets. Marketing was cerebral, creative and long-term oriented; and sales was action-oriented, relationship-focused, and short term. But, the... View Details

Keywords: by Benson Shapiro

Web

Harvard Business School

Creative Services for Jazz at Lincoln Center; and leading marketing strategy and execution for industry giants Universal Music Group, Sony Music, Warner Bros. Records, and MCA. Joyner has created and executed some of the industry's most... View Details

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

The signature song in the show is “Advertising Ruins Everything”, the tongue and cheek nature of it. This was all on social media, and then coupled with the actual live performance was one of the most interesting and creative strokes of... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

25 Aug 2022
News

Up on the Corner

Association to join the design committee. Several spoke about the need for a broader range of activities for neighborhood youth—a concern that led directly to the Teen Shack, a safe space where adolescents can work on creative projects.... View Details

Keywords: Alexander Gelfand; photographed by Melissa Golden; Real Estate

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

behavior that make this redeployment feasible and sustainable over time. "A vast majority of the initiatives that companies are implementing do not require large capital investments or radical innovation." How companies are responding This thoroughness and... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

04 Mar 2014
Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

employees to raise their creative game. But Eric Schmidt, CEO of Google, has a different approach, creating an organization that values and rewards innovation rather than attempting to create it with his bare hands. AG Lafley, P&G's... View Details

Keywords: Re: Multiple Faculty

Research Summary

Leadership and Leadership Development: An Ontological Approach

This summarizes my research program over the last twelve years (with my co-investigators Werner Erhard, Steve Zaffron, and more recently Kari Granger) in which the objective has been to rigorously distinguish leader and leadership and to create a technology for... View Details

Research Summary

Research

The founding and expansion of new firms is central to innovation and economic growth, but the determinants of a new idea’s success are difficult to ascertain. The decision to form a new firm and its ultimate outcome are impacted by ownership structure, financing... View Details

21 Mar 2016
Lessons from the Classroom

When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)

Harvard Business School’s Executive Education program: the Business of Entertainment, Media, and Sports. “The creative talent brings a unique perspective they have insights that no one else has” Big-name celebrities, including Miami Heat... View Details

Keywords: by Dina Gerdeman; Entertainment & Recreation; Sports; Media & Broadcasting; Education

26 May 2015
Research & Ideas

Corporate Field Researchers Share Tricks of the Trade

Forming A Research Partnership Teresa Amabile discussed a comprehensive field study in which her research team collected confidential, personal work diaries from 238 white-collar employees at seven disparate companies. The key finding: When it comes to igniting View Details

Keywords: by Carmen Nobel

28 Oct 2015
Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

hour-long discussion driving around the city. Young Kapur had just joined the firm Ogilvy & Mather after a brief stint at Citibank, where he’d decided he needed a more creative career. His conversation with Ogilvy confirmed that he’d... View Details

Keywords: by Sean Silverthorne; Advertising

09 Jul 2012
Research & Ideas

The Unconscious Executive

addition, unconscious thought might be more dependable than conscious thought when we are low on energy. Preliminary research also indicates that using odor or sound cues during sleep might activate our unconscious mind and improve View Details

Keywords: by Martha Lagace

09 Oct 2019
Research & Ideas

For Better Ideas, Bring the Right People to the Brainstorm

anecdotes,” says Koning. The researchers wanted to test how these measures related to one another, speculating that an open person paired in conversation with an extroverted person might generate better ideas. As the pairs began talking, the ideas they generated were... View Details

Keywords: by Michael Blanding

19 Sep 2018
Sharpening Your Skills

Say Again? Uncommon Advice for Common Business Problems

Miles Davis Theorem: Radical Simplicity Allows Creative Minds to Shine How business can benefit by relying on radical simplicity to free and empower employees. When Not to Trust Your Gut Most of us trust our intuition more than we should,... View Details

Keywords: by Sean Silverthorne

1 Oct 1981
Conference Presentation

Creativity: Some Stories and a Model

By: Teresa M. Amabile

Keywords: Creativity

Citation

1995
Article

Attributions of Creativity: What Are the Consequences?

By: T. M. Amabile

Keywords: Creativity

Citation

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1994
Article

Recognizing Creativity: A Reply to Magyari-Beck

By: T. M. Amabile

Keywords: Creativity

Citation

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16 Dec 2013
HBS Case

D’O: Making a Michelin-Starred Restaurant Affordable

dishes on la carta, and in every dish there is not one ingredient that's identical to another. They're all different." Pisano believes that managers and management scholars alike can learn an important lesson in Oldani's ability to marry View Details

Keywords: by Carmen Nobel & Joanie Tobin; Food & Beverage

07 Mar 2005
Research & Ideas

The Rise of Innovation in Asia

Although Asian countries have been able to use cost advantages and software coding prowess to attract outsource business from around the world, the region is quickly moving up the value chain to challenge America's leadership in innovation. Or, as HBS professor Warren... View Details

Keywords: by Sean Silverthorne