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  • All HBS Web  (2,098)
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    • News  (356)
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    • Events  (13)
    • Multimedia  (4)
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  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

  Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in marketing is not unfolding, as many... View Details
Keywords: Martha Lagace
  • 11 Mar 2014
  • First Look

First Look: March 11

  Publications August 2013 MIT Sloan Management Review The Surprising Benefits of Nonconformity By: Bellezza, Silvia, Francesca Gino, and Anat Keinan Abstract—This research demonstrates that, under certain circumstances, people wearing... View Details
Keywords: Sean Silverthorne
  • 22 Jul 2008
  • First Look

First Look: July 22, 2008

research on organizational learning, human resource management and operations management are discussed. Download the paper: http://www.hbs.edu/research/pdf/08-002.pdf Lean Principles, Learning, and Software Production: Evidence from... View Details
Keywords: Martha Lagace
  • 26 Sep 2006
  • First Look

First Look: September 26, 2006

in the consumer electronics, personal computer, and entertainment industries. Set at a time when companies were starting to release products for each format, this case includes a brief history of the format war along with information on... View Details
Keywords: Sean Silverthorne
  • 09 Aug 2004
  • Research & Ideas

A Diagnostic for Disruptive Innovation

pricing trends. Read product reviews in industry journals. Quick-and-dirty market research can also help identify the dimensions along which customers are overserved. The other group of customers to look for is nonconsumers, who generally... View Details
Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring
  • 28 Jun 2016
  • First Look

June 28, 2016

"CEO activism" can influence public opinion and consumer attitudes. Our field experiment examines the impact of Apple CEO Tim Cook’s public statements opposing a pending religious freedom law that critics warned would allow discrimination... View Details
Keywords: Sean Silverthorne
  • 26 Jan 2004
  • Research & Ideas

What Developing-World Companies Teach Us About Innovation

software, consumer electronics, and pharmaceuticals. Such companies hold many important patents and boast R&D labs that rival facilities at the best universities in the world. They are headquartered in countries with myriad... View Details
Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari
  • 02 Jan 2020
  • Op-Ed

Medicare for All or Public Option: Can Either Heal Health Care?

resorting to Medicare’s financing gimmicks. About the Author Regina E. Herzlinger is the Nancy R. McPherson Professor of Business Administration at Harvard Business School. James Wallace is a senior research associate. Herzlinger and... View Details
Keywords: by Regina E. Herzlinger and James Wallace; Health; Public Administration
  • 17 Mar 2015
  • Research & Ideas

Where Did My Shopping Mall Go?

of our interview with authors Rajiv Lal and José B. Alvarez, they discuss what the future of storefront retailing looks like and how its transformation will also change the economy and society. Sean Silverthorne: What is happening to the shopping mall? According to... View Details
Keywords: by Sean Silverthorne; Retail
  • 15 Feb 2000
  • Lessons from the Classroom

Delivering Information Services: A 30-Year Perspective

IPO in 1990 to a $10-billion company today, with a market value of close to $140 billion! I'm also doing research for a case on Drugstore.com, which is essentially a drug store "built" on the Internet. It's getting ready to... View Details
Keywords: by Staff
  • 06 Mar 2012
  • First Look

First Look: March 6

longer at the beginning or end. Credit Access and Social Welfare: The Rise of Consumer Lending in the United States and France Author:Gunnar Trumbull Publication:Politics and Society 40, no. 1 (2012) Abstract View Details
Keywords: Sean Silverthorne
  • 06 Jul 2015
  • Research & Ideas

Money and Quotas Motivate the Sales Force Best

Reciprocity: Insights from a Field Experiment, released in May. The pair used a consumer durable goods business in India as a real-world laboratory for the research. "Running this kind of experiment is not the easiest thing in the world... View Details
Keywords: by Roberta Holland; Retail
  • 03 Nov 2003
  • Research & Ideas

Making Money Making Movies

Christmas. Q: What other research are you working on? A: I am working on several other studies on media and entertainment marketing. For example, with my colleagues Josh Eliashberg and Teck Ho, I show that there is a relationship between... View Details
Keywords: by Manda Salls; Entertainment & Recreation; Motion Pictures & Video
  • 06 Aug 2024
  • Op-Ed

What the World Could Learn from America's Immigration Backlash—100 Years Ago

A few years later, the Immigration Act would add stringent country-specific quotas that limited the number of immigrants to the US and completely excluded people from Asia. But why do people oppose immigrants so much? What the research... View Details
Keywords: by Marco Tabellini
  • 14 May 2019
  • Research & Ideas

Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery

career examining how and why individuals commit fraud. In research forthcoming in Harvard Business Review, he has found that many employees see misconduct by co-workers, but only 30 to 50 percent admit to reporting that misconduct. “Codes... View Details
Keywords: by Michael Blanding
  • 27 Jan 2003
  • Research & Ideas

New Cluster Mapping Project Helps Companies Locate Facilities

with HBS Working Knowledge editor, Sean Silverthorne, Porter discusses the importance of cluster research and the value of the CMP. Silverthorne: How can data from the Cluster Mapping Project help corporations make better location... View Details
Keywords: by Sean Silverthorne
  • 19 Jan 2021
  • In Practice

Leadership Advice for Biden: Restore a Sense of Calm

post-secondary education to support and expand areas like career and technical training, and encouraging expansion of research and development in the US. There are a lot of areas of common ground. And there are a lot of opportunities to... View Details
Keywords: by Dina Gerdeman
  • 02 Feb 2004
  • Research & Ideas

Where Does Apple Go From Here?

and written about Apple for the last decade, generating several case studies. His latest case, Apple Computer 2004, co-written with research associate Debbie Freier, was recently published by Harvard Business School Publishing. Yoffie sat... View Details
Keywords: by Sean Silverthorne
  • June 2024
  • Case

SnapTravel: Betting on 'Super.com'

By: Reza Satchu and Tom Quinn
This case explores SnapTravel, a travel startup offering discounted hotel rooms, and its founders’ desire to pivot to a “super app” that saved customers money across many different purchase types. During the COVID-19 pandemic, Hussein Fazal and Henry Shi saw SnapTravel... View Details
Keywords: Business Growth and Maturation; Business Plan; Business Startups; Change Management; Disruption; Transformation; Volatility; Customer Focus and Relationships; Customer Value and Value Chain; Decisions; Income; Entrepreneurship; Geographic Scope; Cross-Cultural and Cross-Border Issues; Health Pandemics; Surveys; Knowledge Acquisition; Knowledge Use and Leverage; Leading Change; Crisis Management; Goals and Objectives; Risk Management; Consumer Behavior; Game Theory; Risk and Uncertainty; Adaptation; Diversification; Expansion; System Shocks; Accommodations Industry; Technology Industry; Canada; United States; Las Vegas
Citation
Educators
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Satchu, Reza, and Tom Quinn. "SnapTravel: Betting on 'Super.com'." Harvard Business School Case 824-196, June 2024.
  • 01 Dec 2011
  • What Do You Think?

Thinking Slow: An Argument for Bureaucracy?

Mott said "let's not forget the plethora of research that shows teams consistently outperform individuals. It is the modifying effect of the team, which also slows down the decision-making process, that produces a better... View Details
Keywords: by James Heskett
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