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- All HBS Web
(1,668)
- People (1)
- News (249)
- Research (1,289)
- Events (3)
- Multimedia (2)
- Faculty Publications (756)
- 21 Mar 2024
- News
OC Alumni Get Clarity on AI; Inequality and Climate Change Explored in DC
consumer needs. “It would be awfully nice to be able to use data and predictive power to get computers to say ‘we recognize this pattern, we’ve seen this before, we should do x instead of y.’ It would get us there faster, more... View Details
Keywords: Margie Kelley
- 05 Jul 2011
- News
Driving Innovation
joining Google in 2006, the former head of digital marketing at DaimlerChrysler has been helping Google get its approach to consumer marketers up to speed by drawing on her auto industry experience and a previous ten-year stint at IBM. As... View Details
- 10 Sep 2014
- Blog Post
A Summer Reflection
HBS classes during my internship, I was pleasantly surprised to be thinking about our Leadership and Organizational Behavior (LEAD) class more than anything else. - Stephanie Tupi, MBA 2015 View Details
- October 2013 (Revised January 2016)
- Case
J.C. Penney's 'Fair and Square' Strategy (Abridged)
By: Elie Ofek and Jill Avery
As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States
Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Strategy (Abridged)." Harvard Business School Case 514-063, October 2013. (Revised January 2016.)
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
they produce complementary effects that overcome the losses from cannibalization in the long run. The findings suggest that underlying consumer shopping behavior drives this result. The opening of a retail... View Details
- 01 Sep 2012
- News
On a Sound Track
business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped build with founder and former CEO Rick Alden, is expecting between $280 and $300 million in revenues this year. The... View Details
- 01 Mar 2012
- News
She’s Got Your Back
from homeowner hell, and at a fair price? “These are not things we embrace,” says Angie Hicks (MBA 2000), cofounder and chief marketing officer of Angie’s List, an online service that collects verified consumer reviews of service... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
and implement our idea for a kids’ menu,” says Jiang. “But we discovered that the consumer preferences and concepts of a bakery were completely different in Brazil. It challenged us to understand the customers’ mind-sets,” explains... View Details
- 26 Feb 2021
- News
Latinx on Boards; High-Tech Reforestation
more than 30 years of experience in VC, worldwide streaming channel development, digital media, and consumer products. “This is about using science and technology to address the climate crisis, in this case, using drones to reforest in a... View Details
Keywords: Margie Kelley
- 16 Feb 2022
- News
Holding Business to Account
many others. “These kinds of changes are positive for the company's fundamentals—for its profitability, its long-term success, its consumer and employee loyalty, the brand equity it has built. And if you take a slightly longer-term view,... View Details
- 01 Sep 2005
- News
The Dark Side
Sun for five years, Yelland learned what his readers wanted, including fare such as scandalous pols and topless royals. “The Sun is probably more plugged into British consumers than almost any other business in the country,” said Yelland.... View Details
Keywords: Arts, Entertainment
- 01 Sep 2011
- News
Coming Full Circle
doctoral degree. “It was made clear that choosing academia requires a great deal of perseverance,” she comments. “It’s a long and difficult transition from being a consumer to a producer of knowledge, but it’s also stimulating and... View Details
- 26 Mar 2019
- Working Paper Summaries
Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact
- 25 Aug 2022
- News
Action Plan: Fired Up
indie-music enthusiasts whose lifestyles were in sync with the company’s small, young workforce, he notes, “We didn’t have to wonder what our consumers would like; we shared their passions.” When he accepted the job at the... View Details
- 01 Feb 2002
- News
Karen Tumulty Reports on America
"several influential newspapers and magazines and three TV networks pretty much held sway. Now there's the 24-hour news cycle - and the Internet, where every whiff of a rumor finds its way into the national bloodstream. There's a greater burden on the View Details
- 01 Apr 2000
- News
Strike Up the Broad(band)
telephone-television-Internet system." Given the success of the Internet, which the authors liken to "a kind of broadband on training wheels," they predict that as broadband technology evolves during the coming years, its power to revolutionize View Details
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a... View Details
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
songs for free by promoting them on the radio and on MTV. If consumers liked the samples, they purchased a dozen songs at a price of $15. We now have gone from one extreme to the other. While inflexible bundling was the rule, services... View Details
- 01 Dec 2014
- News
These Walls Can Talk
developers and device makers to build on. Although the industry is still in the process of developing standards so more devices can communicate, technology isn’t the biggest hurdle for SmartThings and competitors like Google-owned Nest and Apple’s HomeKit. “The first... View Details
Keywords: April White
- November 2024
- Article
Price Discounts and Cheapflation During the Post-Pandemic Inflation Surge
By: Alberto Cavallo and Oleksiy Kryvtsov
We study how within-store price variation changes with inflation, and whether households exploit it to attenuate the inflation burden. We use micro price data for food products sold by 91 large multi-channel retailers in ten countries between 2018 and 2024. Measuring... View Details
Keywords: Macroeconomics; Inflation and Deflation; Price; Consumer Behavior; Personal Finance; Product Positioning
Cavallo, Alberto, and Oleksiy Kryvtsov. "Price Discounts and Cheapflation During the Post-Pandemic Inflation Surge." Journal of Monetary Economics 148 (November 2024).