Publications

June 2012
Article

Pricing to Create Shared Value

By: Marco Bertini and John T. Gourville

Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details

Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness

Find at Harvard

Read Now

Article

Moving Forward from COVID-19: Organizational Dimensions of Effective Hospital Emergency Management

By: Mariam Krikorian Atkinson, Nicholas Cagliuso, John Hick, Sara Singer, Elizabeth Bambury, Tuna Cem Hayirli, Masha Kuznetsova and Paul Biddinger

Federal investment in emergency preparedness has increased notably since the 9/11 attacks, yet it is unclear if and how U.S. hospital readiness has changed in the 20 years since then. In particular, understanding effective aspects of hospital emergency management... View Details

Keywords: COVID-19; Hospital Preparedness/response; Urban/rural Hospitals; Emergency Management; National Strategy; Health Pandemics; Crisis Management; Performance Effectiveness; Governance; Policy; United States

Find at Harvard

May 2020
Article

Value-Based Health Care in Undergraduate Medical Education

By: Jessica N. Holtzman, Bhushan R. Deshpande, Jessica C. Stuart, Thomas W. Feeley, Mary Witkowski, Edward M. Hundert and Jennifer Kasper

Problem: Value-based health care (VBHC) is an innovative framework for redesigning care delivery to achieve better outcomes for patients and reduce cost; however, providing students with the skills to understand and engage with these topics is a challenge to... View Details

Keywords: Value-based Health Care; Health Care and Treatment; Higher Education; Curriculum and Courses

Read Now

2017
Working Paper

Cooperative Strategic Games

By: Elon Kohlberg and Abraham Neyman

We examine a solution concept, called the “value," for n-person strategic games. In applications, the value provides an a-priori assessment of the monetary worth of a player's position in a strategic game, comprising not only the player's contribution to the total... View Details

Keywords: Game Theory

Read Now

February 2008 (Revised December 2011)
Case

Weber Shandwick: The Client Relationship Leader Program

By: Robert G. Eccles and Kerry Herman

In 2002 Weber Shandwick, a leading global public relations agency, instituted a Client Relationship Leader (CRL) Program for its top 32 global accounts. The purpose of the program is to ensure that all of the firm's resources across geographies, practice areas, and... View Details

Keywords: Blogs; Competency and Skills; Customer Relationship Management; Organizational Change and Adaptation; Organizational Design; Social and Collaborative Networks; Competitive Advantage; Public Relations Industry

13 Nov 2023
Blog Post

HBS Veteran Spotlight: Lindsey Chrismon (MBA 2025)

this unique journey and celebrate the valuable contributions of veterans. This post was prepared in collaboration with the Armed Forces Alumni Association (AFAA). Figure it out. Be a good person. Buy a pair of cleats. As a fresh graduate... View Details

16 Mar 2023
Research & Ideas

Why Business Travel Still Matters in a Zoom World

nonstop flights—matters most when collaborators are in different time zones or overcoming cultural distance. “It seems that, if the two locations are in the same time zone and are culturally similar, then Zoom is good enough. It’s fine to... View Details

Keywords: by Kara Baskin; Air Transportation

Web

Online Finance & Accounting Courses | HBS Online

learners* Yes No The preferred brand among prospective online learners* Yes No Reimagined the case study method through a proprietary platform featuring courses created by renowned faculty Yes No Collaboration with fellow online learners... View Details

30 May 2024
Research & Ideas

Racial Bias Might Be Infecting Patient Portals. Can AI Help?

consequences of these tools? How can we know whether they serve certain populations better than others?” The questioner happened to be Mishuris, then Boston Medical Center’s Chief Medical Information Officer, who would eventually View Details

Keywords: by Ben Rand; Health

Research Summary

Overview

By: Roberto Verganti

Roberto’s research focuses on how to create innovations that are meaningful for people, for society, and for their creators. He explores how leaders and organizations generate radically new visions, and make those visions come real. His studies lie at the intersection... View Details

Keywords: Integrated Design; Strategy; Design Thinking; Innovation; Artificial Intelligence; Design; Technology; Leadership; Innovation Strategy

Web

MOC Affiliate Network - Institute For Strategy And Competitiveness

microeconomic perspective. The MOC Affiliate Network The MOC Affiliate Network is a group of more than 100 educational institutions around the world that teach the MOC curriculum and collaborate in the area of competitiveness. The network... View Details

Web

HBR Classics - Alumni

A. Heifetz and Marty Linsky Cracking the Code of Change , Michael Beer and Nitin Nohria Leading Change - Why Transformation Efforts Fail , John P. Kotter Tipping Point Leadership , W. Chan Kim and Renee Mauborgne Global Collaboration Are... View Details

Web

Jana Kierstead | About

learning initiative, Harvard Business School Online (formerly HBX). In that role she collaborated across the school to shape the initiative and lead Harvard Business School’s online learning program as the landscape of e-learning... View Details

Web

Levels of Government - Institute For Strategy And Competitiveness

conceptual framework to understand related economic outcomes, and to help governments develop collaborative policies to improve them. Improving competitiveness at all levels of government Competitiveness, in particular microeconomic... View Details

2016
Chapter

Trade Associations, State Building, and the Sherman Act: The U.S. Chamber of Commerce, 1912–25

By: Laura Phillips Sawyer

From its founding in 1912 through the interwar years, the Chamber’s history shows a persistent preoccupation with progressive economics and policy making. Rather than flouting the new ideas of institutional economics, which favored federal regulators overseeing data... View Details

Keywords: Competition; Fairness; Supply and Industry; Policy; Business and Government Relations; United States

May 2012 (Revised August 2014)
Case

McKesson

By: Regina E. Herzlinger and Natalie Kindred

McKesson, a large, diversified drug distribution and health care IT company, is considering development of new business offerings to help private practice physicians remain independent. The company, with $122 billion in 2010 revenues, just made its first foray into... View Details

Keywords: Health Care Industry; Health Care Policy; Organizational Transformations; Health Services; Health Care and Treatment; Business Model; Service Operations; Change Management; Corporate Strategy; Information Technology; Policy; Pharmaceutical Industry; Health Industry; United States

July – August 2009
Article

Restoring American Competitiveness

By: Gary P. Pisano and Willy C. Shih

For decades, U.S. companies have been outsourcing manufacturing in the belief that it held no competitive advantage. That's been a disaster, maintain Harvard professors Pisano and Shih, because today's low-value manufacturing operations hold the seeds of tomorrow's... View Details

Keywords: Competitive Advantage; Value; Production; Innovation and Invention; Product Development; Government and Politics; Social Issues; Management Practices and Processes; Investment; Research and Development; Job Cuts and Outsourcing; Competency and Skills; Service Industry; United States

Find at Harvard

January 2010 (Revised August 2011)
Case

United Breaks Guitars

By: John A. Deighton and Leora Kornfeld

When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details

Keywords: Communication Technology; Customer Satisfaction; Marketing Communications; Marketing Strategy; Consumer Behavior; Network Effects; Service Delivery; Social and Collaborative Networks; Internet; Air Transportation Industry