Collaboration - Publications - Faculty & Research

May 2009 (Revised January 2011)
Case

HubSpot: Inbound Marketing and Web 2.0

By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod

This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details

Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web

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08 Oct 2020
Research & Ideas

Keep Your Weary Workers Engaged and Motivated

relationships and can leverage those. On the downside, the distance from colleagues and work friends is experienced as a possibly demotivating loss. Value collaboration and teamwork. There is also the issue that over the next 18 to 24... View Details

Keywords: by Boris Groysberg and Robin Abrahams

22 Feb 2024
News

Combat-Tested Cancer Coaching

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. When Kathy Giusti (MBA 1985) was diagnosed with multiple myeloma in 1996, she was overwhelmed. It was the pre-Internet era, with limited available information, but... View Details

October 17, 2022
Article

Relational Diversity in Social Portfolios Predicts Well-Being

By: Hanne K. Collins, Serena F. Hagerty, Jordi Quoidbach, Michael I. Norton and Alison Wood Brooks

We document a link between the relational diversity of one’s social portfolio—the richness and evenness of relationship types across one’s social interactions—and well-being. Across four distinct samples, respondents from the United States who completed a preregistered... View Details

Keywords: Social Interaction; Social Engagement; Well-being; Happiness; Social and Collaborative Networks; Family and Family Relationships

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Symposium - Race, Gender & Equity

second Gender & Work symposium gathered together scholars, practitioners, executives, and alumni to share research, experiences, and conversation about relationships among women at work, with a particular focus on building effective, supportive View Details

Forthcoming
Article

Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment

By: Shunyuan Zhang and Das Narayandas

We examine how artificial intelligence (AI) affected the productivity of customer service agents and customer sentiment in online interactions. Collaborating with a meal delivery company, we conducted a randomized field experiment that exploited exogenous variation in... View Details

Keywords: AI and Machine Learning; Customer Focus and Relationships; Performance Efficiency

Citation

June 2013 (Revised June 2016)
Case

Ensina!

By: John J-H Kim, Alejandra Meraz Velasco and Christine An

In 2011, a group of passionate social entrepreneurs in Rio de Janeiro, with the support and encouragement of several prominent philanthropists and members of government, launch Ensina!, seizing Brazil's unprecedented economic growth and national commitment to... View Details

Keywords: Social Entrepreneurship; Teaching; Business and Government Relations; Education Industry; Brazil

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June 2012
Article

Pricing to Create Shared Value

By: Marco Bertini and John T. Gourville

Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details

Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness

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13 Nov 2023
Blog Post

HBS Veteran Spotlight: Lindsey Chrismon (MBA 2025)

this unique journey and celebrate the valuable contributions of veterans. This post was prepared in collaboration with the Armed Forces Alumni Association (AFAA). Figure it out. Be a good person. Buy a pair of cleats. As a fresh graduate... View Details

01 Mar 2023
What Do You Think?

How Much Does 'Deep Purpose' Matter to the Bottom Line?

days of time each week. They’ve stressed the importance of time spent together for creative collaboration as well as the need for team-building and the preservation of the organization’s chemistry. On the other hand, we have responses to... View Details

Keywords: by James Heskett

Web

Life at Harvard - Doctoral

Living in Boston Boston offers opportunities to collaborate with leading scholars across all fields and disciplines. Start your journey in Harvard Square, one of the world's great crossroads, and make your way to Central Square, home to... View Details

Web

Online Finance & Accounting Courses | HBS Online

by learners* Yes No The preferred brand among prospective online learners* Yes No Reimagined the case study method through a proprietary platform featuring courses created by renowned faculty Yes No Collaboration with fellow online... View Details

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

YouTube influencers amass followers by filming everything from popping pimples to reviewing lipstick, with businesses watching closely for marketing opportunities. But audience loyalty only goes so far. When YouTubers post too many paid promotional videos, their... View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

13 May 2024
Research & Ideas

Picture This: Why Online Image Searches Drive Purchases

for the research. Farronato hopes to eventually study the impact of searching solely with images. Embedded inside a retailer’s new rollout In 2021, the authors collaborated with one of the largest e-commerce platforms in China as it... View Details

Keywords: by Rachel Layne; Information Technology; Technology; Consumer Products; Retail

January 2025
Case

GE Appliances 2025: Energizing Change

By: Rosabeth M. Kanter and Jacob A. Small

At the turn of 2025, Kevin Nolan, CEO of GE Appliances following its acquisition by Chinese appliance giant Haier in 2016, is reviewing progress toward his net zero carbon vision for homes, which would otherwise exacerbate the global warming climate crisis. An... View Details

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February 2023 (Revised May 2023)
Case

Accelerating the Accelerator: Raja Al Mazrouei at DIFC Fintech Hive

By: Linda A. Hill, Emily Tedards and Lydia Begag

In January 2023, Raja Al Mazrouei became the Managing Director and Acting CEO of Etihad Credit Insurance (ECI) in Dubai, UAE. In her previous role as the Executive Vice President of the DIFC Fintech Hive, she successfully built and led an accelerator program for... View Details

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April 2015
Article

Measuring Teamwork in Health Care Settings: A Review of Survey Instruments

By: Melissa Valentine, Ingrid M. Nembhard and Amy C. Edmondson

Background: Teamwork in health care settings is widely recognized as an important factor in providing high quality patient care. However, the behaviors that comprise effective teamwork, the organizational factors that support teamwork, and the relationship... View Details

Keywords: Teamwork; Psychometric Properties; Survey Instruments:; Measurement and Metrics; Surveys; Groups and Teams; Health Care and Treatment; Health Industry

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30 May 2024
Research & Ideas

Racial Bias Might Be Infecting Patient Portals. Can AI Help?

consequences of these tools? How can we know whether they serve certain populations better than others?” The questioner happened to be Mishuris, then Boston Medical Center’s Chief Medical Information Officer, who would eventually View Details

Keywords: by Ben Rand; Health

22 Nov 2022
Research & Ideas

When Agreeing to Disagree Is a Good Beginning

joined by Julia Minson, an associate professor of public policy at the Kennedy School who researches the psychology of disagreement at the Minson Conflict and Collaboration Lab, for “How to Engage in Productive Disagreement.” The event... View Details

Keywords: by Clea Simon, Harvard Gazette

2016
Chapter

Trade Associations, State Building, and the Sherman Act: The U.S. Chamber of Commerce, 1912–25

By: Laura Phillips Sawyer

From its founding in 1912 through the interwar years, the Chamber’s history shows a persistent preoccupation with progressive economics and policy making. Rather than flouting the new ideas of institutional economics, which favored federal regulators overseeing data... View Details

Keywords: Competition; Fairness; Supply and Industry; Policy; Business and Government Relations; United States