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  • All HBS Web  (1,842)
    • People  (2)
    • News  (340)
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    • Events  (11)
    • Multimedia  (3)
  • Faculty Publications  (831)
← Page 61 of 1,842 Results →
  • May 2011
  • Conference Presentation

Viral Videos: The Dynamics of Online Video Advertising Campaigns

By: Anita Elberse
Keywords: Internet and the Web; Advertising
Citation
Related
Elberse, Anita. "Viral Videos: The Dynamics of Online Video Advertising Campaigns." Paper presented at the Media, Technology and Society Seminar Series, Northwestern University, Evanston, IL, May 2011.
  • Article

Network Effects Aren't Enough

By: Andrei Hagiu and Simon Rothman
In many ways, online marketplaces are the perfect business model. Since they facilitate transactions between independent suppliers and customers rather than take possession of and responsibility for the products or services in question, they have inherently low cost... View Details
Keywords: Digital Platforms; Competition; Internet and the Web; Network Effects; Market Participation
Citation
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Hagiu, Andrei, and Simon Rothman. "Network Effects Aren't Enough." Harvard Business Review 94, no. 4 (April 2016): 65–71.
  • Article

The iPad Showdown: Apple Versus Comcast

By: Jeffrey F. Rayport
Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing
Citation
Read Now
Related
Rayport, Jeffrey F. "The iPad Showdown: Apple Versus Comcast." Harvard Business Review Blogs (January 28, 2010).
  • Article

Does Your Company Need a Digital Readiness Checklist?

By: Jeffrey F. Rayport
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
Citation
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Rayport, Jeffrey F. "Does Your Company Need a Digital Readiness Checklist?" Harvard Business Review Blogs (February 9, 2010).
  • Jun 2011
  • Conference Presentation

Viral Videos: The Dynamics of Online Video Advertising Campaigns

By: Anita Elberse
Keywords: Internet and the Web; Advertising
Citation
Related
Elberse, Anita. "Viral Videos: The Dynamics of Online Video Advertising Campaigns." Paper presented at the INFORMS Marketing Science Conference, Houston, TX, June 2011.
  • May 2011 - 2011
  • Conference Presentation

Viral Videos: The Dynamics of Online Video Advertising Campaigns

By: Anita Elberse
Keywords: Internet and the Web; Advertising
Citation
Related
Elberse, Anita. "Viral Videos: The Dynamics of Online Video Advertising Campaigns." Duke University, Fuqua School of Business, Durham, NC, May 2011.
  • 13 Jul 2015
  • Research & Ideas

‘Humblebragging’ is a Bad Strategy, Especially in a Job Interview

that when given the choice to brag or to humblebrag, it's better to straight-out brag. "When people first join Twitter, one of the first things they notice is that a lot of people humblebrag," says Francesca Gino, a professor in the Negotiation, Organizations &... View Details
Keywords: by Carmen Nobel
  • 19 Oct 2009
  • Research & Ideas

Why Are Web Sites So Confusing?

Do you sometimes get the feeling that Internet portals, search pages, social networks, e-commerce, and other Web sites are not necessarily designed in order to maximize user convenience and benefits? We do, too. Why—you might ask? For a... View Details
Keywords: by Andrei Hagiu & Bruno Jullien
  • 01 Jan 2005
  • News

Louis V. Gerstner, Jr., MBA 1965

unchallenged position in the marketplace until Japanese firms such as Hitachi and Fujitsu flooded the market with less expensive alternatives. In a bold opening move, Gerstner slashed the price of mainframe systems and pushed the... View Details
  • July 2009
  • Teaching Note

Microsoft's Search (TN)

By: Jan W. Rivkin and Eric J. Van den Steen
Teaching Note for [709461]. View Details
Keywords: Competition; Digital Marketing; Internet and the Web; Strategy; Markets; Computer Industry; Information Technology Industry
Citation
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Related
Rivkin, Jan W., and Eric J. Van den Steen. "Microsoft's Search (TN)." Harvard Business School Teaching Note 710-416, July 2009.
  • 01 Mar 2011
  • News

Snappy Salute

he can’t get to a gym while traveling.” Pinchuk, who joined Snap-on in 2002 from Carrier Corp., told the Journal Sentinel that while China will eventually be a big market for his auto-repair tools, right now the View Details
Keywords: veterans; National Security and International Affairs; Government; Machinery Manufacturing; Manufacturing
  • 01 Feb 2001
  • News

Books

world: dot-coms, dot-com enablers (technology and service providers), and "wannadots" (established companies seeking to incorporate the Internet into their activities). These organizations must find ways to thrive in a digital age that... View Details
Keywords: books; research; Publishing Industries (except Internet); Information
  • 23 Feb 2011
  • News

A Capitalist in China

Kuhns: Wrote the book on Chinese business realities. When it comes to investing in China, financier and industrialist John Kuhns (MBA ’77) looks backward to see the way forward. “I have always invested in China based on my belief that it... View Details
Keywords: Publishing Industries (except Internet); Information; Management, Scientific, and Technical Consulting Services; Professional Services
  • 30 Jan 2007
  • First Look

First Look: January 30, 2007

actually contrary to previous research. Readings in Modern Marketing Author:John A. Quelch Publication:Hong Kong: Chinese University Press, 2006 Abstract Readings in Modern View Details
Keywords: Martha Lagace
  • 21 Jul 2003
  • Research & Ideas

Don’t Get Buried in Customer Data—Use It

top players' market share declined more than 10 percent. Not surprisingly, many executives' faith in CRM has waned. In a 2001 Bain & Co. survey of the 25 most popular management tools, CRM was ranked near the bottom. In a follow-up... View Details
Keywords: by Jean Ayers
  • 01 Mar 2017
  • News

In My Humble Opinion: Arunma Oteh (MBA 1990)

assets. “Our leadership understands that you can bring innovation from the private sector and capital markets to solve the world’s most difficult challenges,” says Oteh. She describes visiting World Bank projects in India that mitigate... View Details
Keywords: Julia Hanna
  • 01 Jun 1999
  • News

Sixth Annual Cyberposium an SRO Success

standing-room-only, jam-packed marathon of discussion panels, keynote addresses, product demos, and networking opportunities. Sponsored by the student-led High Tech and New Media Club, this year's Cyberposium, titled "Digital Junctions," focused on the ways the View Details
  • 25 Feb 2002
  • Research & Ideas

The Country Effect: Does Location Matter?

and India are best poised to emerge as market leaders in Asia: Chinese firms in Shanghai "reflect relatively entrepreneurial cultures, open organizational climates and a relatively high degree of View Details
Keywords: by Sean Silverthorne
  • 01 Jun 1996
  • News

1996 Global Alumni Conference Probes "Information Revolution"

Warnock, cofounder, chairman, and CEO of Adobe Systems, and Alan Taffel, vice president for marketing and sales at UUNET Technologies, discussed some of the most sweeping implications of today's information technology at a plenary session... View Details
Keywords: Daniel Penrice
  • 01 Sep 2024
  • News

The Exchange: Lessons from the Edge

record and can be used by anybody with internet access. These interviews are intended to resonate outside the US, but are there lessons that run in the reverse direction? What can we learn from emerging markets? Jones: I would say that... View Details
Keywords: Jen McFarland Flint; Educational Support Services; Educational Services
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