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Publications

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  • All HBS Web  (1,842)
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    • News  (340)
    • Research  (1,386)
    • Events  (11)
    • Multimedia  (3)
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  • All HBS Web  (1,842)
    • People  (2)
    • News  (340)
    • Research  (1,386)
    • Events  (11)
    • Multimedia  (3)
  • Faculty Publications  (831)
← Page 61 of 1,842 Results →
  • Jun 2011
  • Conference Presentation

Viral Videos: The Dynamics of Online Video Advertising Campaigns

By: Anita Elberse
Keywords: Internet and the Web; Advertising
Citation
Related
Elberse, Anita. "Viral Videos: The Dynamics of Online Video Advertising Campaigns." Paper presented at the INFORMS Marketing Science Conference, Houston, TX, June 2011.
  • May 2011 - 2011
  • Conference Presentation

Viral Videos: The Dynamics of Online Video Advertising Campaigns

By: Anita Elberse
Keywords: Internet and the Web; Advertising
Citation
Related
Elberse, Anita. "Viral Videos: The Dynamics of Online Video Advertising Campaigns." Duke University, Fuqua School of Business, Durham, NC, May 2011.
  • July 2009
  • Teaching Note

Microsoft's Search (TN)

By: Jan W. Rivkin and Eric J. Van den Steen
Teaching Note for [709461]. View Details
Keywords: Competition; Digital Marketing; Internet and the Web; Strategy; Markets; Computer Industry; Information Technology Industry
Citation
Purchase
Related
Rivkin, Jan W., and Eric J. Van den Steen. "Microsoft's Search (TN)." Harvard Business School Teaching Note 710-416, July 2009.
  • 01 Jun 2012
  • News

Made in the USA

heavily in quality control and state-of-the-art equipment, a strategy that has helped him fend off competitors. A case in point is a Chinese company that launched a product similar to Aquamesh in 2000. “They tried to invade my View Details
Keywords: Blagg, Deborah; cheese; lobster fishing; Fishing, Hunting and Trapping; Agriculture; Management of Companies and Enterprises; Management; Food Manufacturing; Manufacturing
  • 01 Apr 2001
  • News

William Fung: E-Commerce and Efficiency

Ask fund managers covering the Hong Kong market about smart technology plays in these days of crashing dot-coms and you’re likely to hear one company name repeated often. Li & Fung has become the firm to watch for post-frenzy investors.... View Details
Keywords: Alejandro Reyes; Clothing and Clothing Accessories Stores; Retail Trade
  • June 2015
  • Teaching Note

Quincy Apparel

By: Thomas R. Eisenmann and Lisa C. Mazzanti
Keywords: Retail; Online Retail; Women's Apparel; Internet and the Web; Failure; E-commerce; Apparel and Accessories Industry; Retail Industry
Citation
Purchase
Related
Eisenmann, Thomas R., and Lisa C. Mazzanti. "Quincy Apparel." Harvard Business School Teaching Note 815-118, June 2015.
  • 01 Mar 2006
  • News

End of Campaign Celebrated

managerial decisions they will confront in business. Said Paine, “It’s not just a matter of teaching. Ethics must be built into the culture to work. That is the challenge we’re helping our students grapple with.” Building World-Class Companies in Emerging View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 15 Dec 2015
  • News

The Year in Ideas 2015

1991): to provide continuous Internet access to the planet’s unconnected billions through, in Cassidy’s words, a “complex choreography where thousands of balloons are being steered and programmed all in an automated fashion.” The... View Details
Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White
  • 01 Apr 1997
  • News

Critical Information: MIS Monitors the Ever-Changing World of IT

General Manage-ment unit. With the growing importance of the Internet and the fact that the daily operations of most organizations now rely heavily on computer technology, IT "has moved to the top of the agenda of most CEOs," notes Nolan.... View Details
Keywords: Elaine Gottlieb
  • 10 Nov 2008
  • What Do You Think?

How Much Can You Ask of Your Customers?

over-involvement (of) customers have led to bitter intellectual property right disputes customers simultaneously trying to drive the product in two (or more) very separate market directions (or) feature creep that literally prevents... View Details
Keywords: by Jim Heskett
  • 01 Jun 2002
  • News

Books

Buy, Lie, and Sell High by D. Quinn Mills Prentice Hall Any investor or person involved in America's financial-services industry will be interested in Buy, Lie, and Sell High: How Investors Lost Out on Enron and the Internet Bubble. In... View Details
Keywords: Nancy O. Perry
  • November 2014
  • Supplement

The Grommet - Video Supplement

By: Lynda M. Applegate, Karen Gordon Mills, Lena G. Goldberg and Annelena Lobb
Keywords: Retail; Internet and the Web; Entrepreneurship; Product Launch; E-commerce; Retail Industry
Citation
Purchase
Related
Applegate, Lynda M., Karen Gordon Mills, Lena G. Goldberg, and Annelena Lobb. "The Grommet - Video Supplement." Harvard Business School Multimedia/Video Supplement 815-703, November 2014.
  • 01 Jun 2020
  • News

Homeschooled

at-home access to devices and the internet is a must-have. I hope this crisis changes our mindset about that. Khan Academy doesn’t solve that problem, but we can use our soapbox to help advocate for that. There seems to be writing on the... View Details
Keywords: Jennifer Gillespie; online learning; Educational Services
  • 04 Jun 2013
  • First Look

First Look: June 4

suggest that highlighting the impact of prosocial spending can increase the emotional rewards of giving. Publisher's link: http://www.sciencedirect.com/science/article/pii/S0167268113000176 2006 ABA Business Law Today Guidance from ARIN on Legal Aspects of the Transfer... View Details
Keywords: Sean Silverthorne
  • Portrait Project

Smriti Jayaraman

diminishes both the carbon footprint and utility bill of an American household, or a rural Internet kiosk that provides market prices to Brazilian fisherman by day and disease diagnoses by night. If... View Details
  • 24 Apr 2014
  • News

A business career comes full circle

an increasingly globalized economy. During his tenure at HBO, McGee grew home-video operations to more than 70 countries, and is credited for the early adoption of the Internet for marketing and program... View Details
  • Profile

Sebastien D'Incau

Chances are (metaphorically speaking), Sebastien D'Incau has been in your home. As a marketing strategist and planner with Procter & Gamble, Sebastien worked on a number or products familiar to consumers worldwide, including the... View Details
  • 13 Jul 2011
  • News

China Boot Camp

organized by C.B. Sung (MBA ’50), a Chinese native who, upon graduation, found himself unable to go home after his country’s fall to Communist forces in 1949. With the gradual opening of China, Sung, a career executive at Motorola, made... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Feb 2000
  • News

The Future Is Now: 21st-Century Business Pondered at HBS Forum

generation of Internet-savvy consumers, and how today's CEOs can transform their own focus and that of their organizations from "dot-com" concerns to a more sweeping "dot-corp" vision. Next up was Microsoft president Steve Ballmer, who predicted that the fundamental... View Details
  • 12 Jul 2019
  • News

The Birth of a Silicon Valley Blockbuster

16 million internet properties pass through the company’s network, which acts like a neighborhood watch for the internet—spotting potential threats but also helping websites run faster and better. It was named one of the world’s most... View Details
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